Highspot vs HubSpot CRM vs Bigin by Zoho CRM Comparison
Highspot
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Highspot is a sales enablement software that helps companies create content-driven, personalized digital experiences that enable their sales teams to better engage prospects and customers with relevant messaging. With Hi…
HubSpot CRM
Starting at $45 /Month
- Free Trial
- Individuals
- Freelancers / Consultants
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…
Highspot leads on user satisfaction with a 4.6-star rating across 1,841 reviews.
Highspot vs HubSpot CRM vs Bigin by Zoho CRM — at a glance
| Feature | Highspot | HubSpot CRM | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 4.6 / 5 | 4.2 / 5 | 4.3 / 5 |
| Reviews | 1,841 | 10,374 | 119 |
| Starting price | Contact for pricing | $45 /Month | $7 /User/Month |
| Free trial | No | Yes | Yes |
| Free version | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Individuals, Freelancers / Consultants, Large Enterprises | Small Business |
| Category | Sales Enablement Software | CRM Software | CRM Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | — | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours | 24/7 (Live rep), Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | SOC 2, HIPAA, GDPR, ISO 27001 | — |
| Data residency | Global | US | Global |
Key differences between Highspot and HubSpot CRM
- Pricing: HubSpot CRM starts at $45 /Month. Highspot pricing is not publicly listed.
- Free trial: HubSpot CRM offers a free trial; Highspot does not.
- Target audience: Highspot is built for Large Enterprises and Medium Business, while HubSpot CRM targets Individuals and Freelancers / Consultants.
- User satisfaction: Highspot scores higher with a 4.6-star average.
- Deployment: Highspot supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.
Compare Highspot vs HubSpot CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Sales Enablement Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for sales teams needing intuitive, customizable content-driven engagement tools.
- You want a platform with strong, actionable analytics to optimize sales efforts.
- Your sales team requires centralized content management with AI-driven recommendations.
- You need a flexible, medium-complexity setup that supports personalized digital sales experiences.
- Your organization demands highly complex analytics and governance capabilities beyond medium complexity.
- You lack training resources to manage the platform’s extensive features and customizability.
Individuals, Freelancers / Consultants, Large Enterprises
Small Business
Highspot typically suits Large Enterprises and Medium Business. HubSpot CRM tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Highspot is a sales enablement software that helps companies create content-driven, personalized digital experiences that enable their sales teams to better engage prospects and customers ... Read More about Highspot | HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM | Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM |
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Entry Level Pricing |
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Free Trial Availability |
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Spotsaas ScoreWhat's this? ↗ | 9.6/10 | 9.1/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 100 to 5,000 employeesMedium Business | 1-1,000 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Enhanced Sales Enablement: Highspot empowers your sales teams with easy access to the right content at the right time. They’ll find it effortless to engage prospects with tailored materials that resonate, ultimately driving higher conversion rates.
- Intelligent Insights: With Highspot's analytics, you gain a deeper understanding of what works and what doesn’t. By analyzing content performance, we can make informed decisions that refine our strategies and boost overall sales effectiveness.
- Streamlined Collaboration: Teams can seamlessly collaborate within Highspot, sharing insights and resources in real-time. This fosters a culture of knowledge sharing, ensuring everyone is aligned and equipped to succeed.
- Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
- User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
- Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.
No key benefits available yet.
Best fit
- 100 to 5,000 employees
- Sales Automation, SaaS, Martech, and Consulting
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
- 1-1,000 employees
- Martech, SaaS, Consulting, Sales Automation, Revtech
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users may seek alternatives to Highspot due to budget constraints, as some organizations find that other sales enablement tools offer similar features at a lower price point, making them more cost-effective.
- Companies with specific integration needs might explore alternatives if Highspot doesn’t seamlessly connect with their existing tech stack, prompting the search for solutions that better align with their operational requirements.
- Businesses looking for enhanced customization options may consider different platforms, especially if they want to tailor the user experience and content management features beyond what Highspot provides.
- Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
- Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
- Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.
No alternatives guidance available yet.
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How do Highspot, HubSpot CRM and Bigin by Zoho CRM Compare on Features?
Total Features | 10 Features | 38 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Highspot, HubSpot CRM and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page | Pricing information not available |  |  |
Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | — | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
Highspot vs HubSpot CRM User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyers generally praise Highspot for its intuitive design, strong analytics, and customization, though some find the feature complexity challenging without training. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 3140 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 279 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Aetna  Docusign  Okta |  Classpass  Avison Young  Crunch Fitness |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots | No screenshots available. |  13 Screenshots |
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Videos |  1 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Highspot or HubSpot CRM?
- Highspot edges out the other on user ratings (4.6 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Highspot and HubSpot CRM offer a free trial?
- HubSpot CRM offers a free trial. Highspot does not.
- What is the starting price of Highspot vs HubSpot CRM?
- Highspot starts at Contact for pricing. HubSpot CRM starts at $45 /Month.
- What are the top alternatives to Highspot?
- Top alternatives to Highspot include Seismic, Enablix, ProteusEngage, SAP Sales Cloud, Showell.
- What are the top alternatives to HubSpot CRM?
- Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.