Fathom Analytics vs GoSquared vs Bigin by Zoho CRM vs Creatio CRM Comparison
Fathom Analytics
Starting at $14 /Month
- Free Trial
- Large Enterprises
- Medium Business
Fathom Analytics is a web analytics software that enables small businesses to measure and analyze their performance on the Internet. Fathom offers the tools to track, analyze, and understand the website traffic more effe…
GoSquared
Starting at $29 /Month
- Large Enterprises
- Medium Business
GoSquared is an analytics and CRM platform for small to medium-sized digital businesses that want real-time visitor tracking, live chat, and customer data consolidated in one tool instead of managing separate subscriptio…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Creatio CRM
Starting at $40 /user/month
- Large Enterprises
- Medium Business
Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…
GoSquared leads on user satisfaction with a 4.5-star rating across 67 reviews.
Consider monday CRM
Comparing Fathom Analytics, GoSquared, Bigin by Zoho CRM and Creatio CRM? monday CRM is another option worth a look: a visual deal pipeline, Gmail and Outlook email sync and a 14-day free trial.
We may earn a commission. Affiliate disclosure
Fathom Analytics vs GoSquared vs Bigin by Zoho CRM vs Creatio CRM — at a glance
| Feature | Fathom Analytics | GoSquared | Bigin by Zoho CRM | Creatio CRM |
|---|---|---|---|---|
| Rating | — | 4.5 / 5 | 4.6 / 5 | — |
| Reviews | — | 67 | 243 | — |
| Starting price | $14 /Month | $29 /Month | $7 /User/Month | $40 /user/month |
| Free trial | Yes | No | Yes | No |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Small Business | Large Enterprises, Medium Business |
| Category | Web Analytics Software | CRM Software | CRM Software | CRM Software |
| Integrations | — | — | — | 5+ apps |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows |
| API | — | Available | Available | Available |
| Support modes | Online | Business Hours, Online | Business Hours, Online | Online |
| Certifications | GDPR | GDPR | — | SOC 2, HIPAA, GDPR, ISO 27001 |
| Data residency | US | Global | Global | United States, United Kingdom, Australia, European Union |
Key differences between Fathom Analytics and GoSquared
- Pricing: Fathom Analytics starts at $14 /Month, while GoSquared starts at $29 /Month.
- Free trial: Fathom Analytics offers a free trial; GoSquared does not.
- Deployment: Fathom Analytics supports SaaS/Web/Cloud; GoSquared supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Mac.
Compare Fathom Analytics vs GoSquared vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Web Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert |
Free PDF comparison
Download this Fathom Analytics vs GoSquared vs Bigin by Zoho CRM vs Creatio CRM comparison
Get the full side-by-side as a PDF — these picks plus the top Web Analytics Software tools, with verified ratings, pricing and features.
- Side-by-side on pricing, features & ratings
- Plus the category top 10, scored & ranked
- Emailed to you — no on-screen download
No file downloads on screen — we email it to you. One-click unsubscribe anytime.
Fathom Analytics, GoSquared, Bigin by Zoho CRM vs Creatio CRM: Biggest differences
Start here before you go deeper into features.
Best for small to mid-sized businesses needing simple, privacy-focused web analytics.
- You prioritize GDPR-compliant, privacy-first website tracking.
- You want real-time, easy-to-understand analytics dashboards.
- Your team prefers a simple, low-complexity setup and workflow.
- You require highly customizable analytics with advanced integrations.
- You need transparent, publicly available pricing information.
Large Enterprises, Medium Business, Small Business
Small Business
Large Enterprises, Medium Business
Fathom Analytics typically suits Large Enterprises and Medium Business. GoSquared tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Fathom Analytics is a web analytics software that enables small businesses to measure and analyze their performance on the Internet. Fathom offers the tools to track, analyze, and ... Read More about Fathom Analytics | GoSquared is an analytics and CRM platform for small to medium-sized digital businesses that want real-time visitor tracking, live chat, and customer data consolidated in one tool instead ... Read More about GoSquared | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM | Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM |
|---|---|---|---|---|
Entry Level Pricing |
|
|
|
|
Free Trial Availability |
|
| ||
SpotScoreWhat's this? ↗ | 8.2/10 | 8.7/10 | 9.0/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 1-50 employees51-500 employees | 50 to 500 employees | — | 50–10,000+ employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Privacy-First Tracking: Fathom Analytics prioritizes user privacy, keeping your website visitors' data protected without sacrificing useful insights. You can maintain compliance with regulations like GDPR while still gaining essential analytics.
- Real-Time Insights: As a manager, access to real-time data improves your decision-making. Fathom gives you up-to-the-minute statistics, helping you quickly adapt your strategies and seize opportunities as they arise.
- Simplicity and Clarity: Fathom’s intuitive dashboard presents information in a straightforward manner, making it easy for administrators to understand key metrics at a glance. No more sifting through complex reports; you get clear insights without the clutter.
- Real-Time Analytics: GoSquared provides real-time insights into user behavior, letting managers make informed decisions quickly. You can track visitors as they work through your site, identifying trends and improving user experiences on-the-fly.
- Customer Engagement Tools: With built-in live chat and messaging features, GoSquared lets teams engage with customers directly. This means you can address inquiries instantly, improving customer satisfaction and building stronger relationships.
- Comprehensive Dashboard: The intuitive dashboard consolidates key metrics in one place, making it easy for administrators to monitor performance at a glance. You’ll appreciate how quickly you can access critical data without sifting through multiple reports.
No key benefits available yet.
- Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
- AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
- Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit
- 1 to 500 employees
- Martech, SaaS, Consulting, E-commerce, and Digital Marketing
- Marketing Managers, Data Analysts, Product Managers, Business Intelligence Analysts, and Digital Marketers
- 50 to 500 employees
- Martech, SaaS, eCommerce, Digital Marketing, and Analytics
- roles such as Marketing Managers, Product Managers, Data Analysts, and Customer Success Managers
No best-fit guidance available yet.
- 50–10,000+ employees
- Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
- Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Reasons buyers look elsewhere
- Users may seek alternatives to Fathom Analytics for enhanced customization options, allowing them to tailor their analytics experience more closely to specific business needs and metrics without being limited by preset configurations.
- Some businesses may require more advanced features such as real-time data tracking or integration with other marketing tools, prompting them to explore alternatives that offer these capabilities for improved decision-making.
- Privacy concerns or the need for compliance with specific regulations may drive users to consider other analytics platforms that provide different data handling practices or more robust privacy features than Fathom.
- Users may seek alternatives to GoSquared if they find its pricing model not aligning with their budget, especially for startups or small businesses that require cost-effective analytics solutions without compromising on essential features.
- Some users might prefer alternatives that offer more advanced features like AI-driven insights or predictive analytics, which can provide deeper data analysis and enhance decision-making processes beyond what GoSquared offers.
- Businesses looking for seamless integration with other tools or platforms may explore alternatives that provide better compatibility with their existing software ecosystem, ensuring a smoother workflow and data transfer.
No alternatives guidance available yet.
- While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
- Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
- Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.
Software Demo
Demo |
|---|
Need a second opinion?
Get decision help from a software advisor
Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.
- Independent advice — matched to your business
- Understand the tradeoffs before you talk to vendors
- Free 15-min call with a software advisor.
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
How do Fathom Analytics, GoSquared, Bigin by Zoho CRM and Creatio CRM Compare on Features?
Total Features | 6 Features | 28 Features | 10 Features | 78 Features |
|---|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Fathom Analytics, GoSquared, Bigin by Zoho CRM and Creatio CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | ||||
|---|---|---|---|---|
Starting From |
|
|
|
|
Pricing Plans |
|
|
|
|
Pricing Page |  |  |  |  |
Fathom Analytics, GoSquared, Bigin by Zoho CRM vs Creatio CRM: Other Details
Organization Types supported |
|
|
|
|
|---|---|---|---|---|
Platforms Supported |
|
|
|
|
Modes of support |
|
|
|
|
API Support |
|
|
|
|
Get help choosing | Get help choosing |
Fathom Analytics, GoSquared, Bigin by Zoho CRM vs Creatio CRM Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | — |
|---|---|---|
HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | — | — |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✗ No | — |
Data Residency | 🇺🇸 US | 🌐 Global |
Fathom Analytics vs GoSquared vs Bigin by Zoho CRM User Reviews & Rating Comparison
User Ratings | No reviews available for the product | No reviews available for the product | ||
|---|---|---|---|---|
Rating Distribution | No reviews available for this product | No reviews available for this product | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyers appreciate Fathom Analytics for its privacy-first approach and simplicity but note limitations in advanced features and pricing transparency. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 67 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
| What buyers like
Common complaints
|
Pros and Cons |
|
|
|
|
Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
|---|
Fathom Analytics, GoSquared, Bigin by Zoho CRM and Creatio CRM Customers
Customers | No Customers information available. |  Contentstudio  Pharmaseal  Proply |  Antech Microsystem Pvt.Ltd  Investacc  Hire |  Nasdaq  Colgate-Palmolive  ENT Credit Union |
|---|
Media and Screenshots
Screenshots |  2 Screenshots |  3 Screenshots |
|---|---|---|
Videos |  2 Videos |  3 Videos |
Alternatives to Fathom Analytics, GoSquared, Bigin by Zoho CRM, Creatio CRM
Alternatives |
|---|
Add another option to compare side by side
Search by product name to compare pricing, fit, and buyer feedback in one view.Compare similar software options
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Fathom Analytics or GoSquared?
- GoSquared edges out the other on user ratings (4.5 vs -1.0). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
- Do Fathom Analytics and GoSquared offer a free trial?
- Fathom Analytics offers a free trial. GoSquared does not.
- What is the starting price of Fathom Analytics vs GoSquared?
- Fathom Analytics starts at $14 /Month. GoSquared starts at $29 /Month.
- What are the top alternatives to Fathom Analytics?
- Top alternatives to Fathom Analytics include SimilarWeb Pro, Mixpanel, Plausible Analytics, Metrimo, umami.
- What are the top alternatives to GoSquared?
- Top alternatives to GoSquared include Bigin by Zoho CRM, Creatio CRM, Zoho CRM Plus, eWay-CRM, Zendesk Sell.