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Creatio CRM vs Keap vs Bigin by Zoho CRM Comparison

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Creatio CRM

Starting at $40 /user/month

  • Large Enterprises
  • Medium Business

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…

Keap

4.2(198 reviews)

Starting at $129 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from ret…

Bigin by Zoho CRM

4.6(243 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

Keap leads on user satisfaction with a 4.2-star rating across 198 reviews.

Creatio CRM vs Keap vs Bigin by Zoho CRM — at a glance

FeatureCreatio CRMKeapBigin by Zoho CRM
Rating4.2 / 54.6 / 5
Reviews198243
Starting price$40 /user/month$129 /Month$7 /User/Month
Free trial No Yes Yes
Free version No No No
Best forLarge Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
Integrations5+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - WindowsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesOnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2, GDPR
Data residencyUnited States, United Kingdom, Australia, European UnionUSGlobal

Key differences between Creatio CRM and Keap

  • Pricing: Creatio CRM starts at $40 /user/month, while Keap starts at $129 /Month.
  • Free trial: Keap offers a free trial; Creatio CRM does not.
  • Deployment: Creatio CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows; Keap supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Creatio CRM vs Keap vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

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Biggest differences

Start here before you go deeper into features.

Creatio CRM

Best for

Large Enterprises, Medium Business

Keap

Best all-in-one CRM and marketing automation for small businesses.

Choose if
  • You are a small business or solopreneur needing combined CRM and marketing tools.
  • You want a simple, guided onboarding experience with strong customer support.
  • You seek to automate sales pipelines and customer management in one platform.
Consider alternatives if
  • You require advanced, highly customizable CRM features for enterprise-level needs.
  • You need extensive built-in landing page builders or calendar task integrations.

Bigin by Zoho CRM

Best for

Small Business

Creatio CRM typically suits Large Enterprises and Medium Business. Keap tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM

Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect ... Read More about Keap

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $40 , Billed Yearly
  • Starts from $129 , Billed Yearly
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • No free trial
  • Free Trial available

SpotScore

What's this? ↗

Not Available

9.6/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

50–10,000+ employees
1-100 employeesMedium business
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Creatio CRM

  • Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
  • AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
  • Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.

Keap

  • Simplified Automation: With Keap, you can easily automate routine tasks, freeing up time for your team. Focus on growth strategies instead of manual follow-ups.
  • Centralized Client Management: Keap provides a complete CRM solution that lets you manage client interactions in one place. This improves communication and relationship building, leading to increased customer satisfaction.
  • Reporting Tools: You'll appreciate the detailed analytics and reporting features that help track performance metrics. This lets you make data-driven decisions that improve your business outcomes.
Best fit

Best fit

Creatio CRM

  • 50–10,000+ employees
  • Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
  • Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO

Keap

  • 1-100 employees.
  • Industries: Small Business, Marketing Technology (Martech), Sales Automation, Professional Services, E-commerce, Consulting.
  • Job Titles: Small Business Owners, Marketing Managers, Sales Representatives, Customer Relationship Managers, Account Executives.
Watchouts

Reasons buyers look elsewhere

Creatio CRM

  • While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
  • Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
  • Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.

Keap

  • Pricing exceeds budgets for startups — teams under 20 employees often switch to Mailchimp or HubSpot's free tier
  • Interface requires 2–3 weeks of training; competitors like ActiveCampaign and Infusionsoft have flatter learning curves
  • Missing native integrations with Shopify, Slack, or Zapier — requires manual workarounds or third-party connectors

Software Demo

Demo

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How do Creatio CRM, Keap and Bigin by Zoho CRM Compare on Features?

Total Features

78 Features

10 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote

Compare Creatio CRM, Keap and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $40 , Billed Yearly
        • $129 , Billed Yearly
        • $7 , Billed Yearly

        Pricing Plans

        • Growth

          $40

          /user/month

          • Provide automation to SMB clients

          • No-code user interface designer

          • No-code workflow designers

          Show more +

        • Enterprise

          $75

          /user/month

          • Enable full-scale automation for corporate and enterprise needs

          • No-code user interface designer

          • No-code workflow designers

          Show more +

        • Unlimited

          Custom

          /user/month

          • Access the full platform, all CRM products, and AI with no per-user limits

        • Pro

          • Email marketing

          • Sales & marketing automation

          • Dedicated phone line (US & Canada)

          Show more +

        • Max

          • Email marketing

          • Sales & marketing automation

          • Dedicated phone line (US & Canada)

          Show more +

        • Max Classic

        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Creatio CRM pricing
        Keap pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✓ Yes
        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes

        ISO 27001

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Data Residency

        🇺🇸 United States🇬🇧 United Kingdom🇦🇺 Australia🌐 European Union
        🇺🇸 US

        Creatio CRM vs Keap User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        No reviews available for this product

        155

        14

        4

        4

        31

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        What buyers like

        • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.
        • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.
        • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

        Common complaints

        • Initial implementation often needs careful planning to fully align processes with business requirements.
        • Advanced workflow design and configuration may require time and training for new users.

        Buyer sentiment

        Users appreciate Keap's all-in-one automation and CRM capabilities but note limitations in specific features and higher costs.

        What buyers like

        • Ease of use
        • Customer support
        • Automation capabilities

        Common complaints

        • Limited feature functionality
        • Pricing and additional costs

        Buyer sentiment

        Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

        What buyers like

        • Simple design with a short learning curve — accessible for non-technical users.
        • Pricing targets startups and small businesses with core CRM features at low cost.
        • Pipeline management and workflow automation reduce manual steps in sales processes.

        Common complaints

        • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
        • Lacks advanced features needed by larger enterprises or complex workflows.
        • Customer support availability is inconsistent, affecting issue resolution during critical moments.

        Pros and Cons

        • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.

        • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.

        • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

        • Initial implementation often needs careful planning to fully align processes with business requirements.

        • Advanced workflow design and configuration may require time and training for new users.

        • Combines CRM, marketing, and automation tools in one platform simplifying operations

        • Outstanding and responsive customer support

        • Easy to use with guided onboarding and training resources

        • Limited functionality in landing page builder and calendar task linking

        • Higher cost with additional charges for users and integrations

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used Creatio CRM, Keap, or Bigin by Zoho CRM? Tell buyers what actually differs.

        Integrations

        Integration with other apps

        No Integration information available.

        No Integration information available.

        List of Customers

        Customers

        Nasdaq

        Nasdaq

        Colgate-Palmolive

        Colgate-Palmolive

        ENT Credit Union

        ENT Credit Union

        No Customers information available.

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        Creatio

        6 Screenshots

        Campaign Builder

        5 Screenshots

        Videos

        No videos available.

        video-0

        4 Videos

        Expand your shortlist

        Add another option to compare side by side

        Search by product name to compare pricing, fit, and buyer feedback in one view.

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Creatio CRM or Keap?
        Keap edges out the other on user ratings (4.2 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Creatio CRM and Keap offer a free trial?
        Keap offers a free trial. Creatio CRM does not.
        What is the starting price of Creatio CRM vs Keap?
        Creatio CRM starts at $40 /user/month. Keap starts at $129 /Month.
        What are the top alternatives to Creatio CRM?
        Top alternatives to Creatio CRM include Bigin by Zoho CRM, Initiative CRM, Kylas, Kapture CRM, HubSpot CRM.
        What are the top alternatives to Keap?
        Top alternatives to Keap include Bigin by Zoho CRM, Creatio CRM, ClickUp, Zoho CRM, Agentforce Sales (formerly Salesforce Sales Cloud).