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Clay vs HubSpot CRM vs Bigin by Zoho CRM vs Creatio CRM Comparison

Last updated:

Clay

4.7(213 reviews)

Starting at Free free

  • Free Trial
  • Small Business
  • Mid-Market

Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, enrich CRM records with real-time…

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HubSpot CRM

4.4(3,236 reviews)

Starting at $45 /Month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…

View PricingRead Reviews

Bigin by Zoho CRM

4.6(243 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

View PricingRead Reviews

Creatio CRM

Starting at $40 /user/month

  • Large Enterprises
  • Medium Business

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…

View PricingRead Reviews

Clay leads on user satisfaction with a 4.7-star rating across 213 reviews.

Clay vs HubSpot CRM vs Bigin by Zoho CRM vs Creatio CRM — at a glance

FeatureClayHubSpot CRMBigin by Zoho CRMCreatio CRM
Rating4.7 / 54.4 / 54.6 / 5—
Reviews2133,236243—
Starting priceFree free$45 /Month$7 /User/Month$40 /user/month
Free trial Yes Yes Yes No
Free version No No No No
Best forSmall Business, Mid-Market, EnterpriseIndividuals, Freelancers / Consultants, Large EnterprisesSmall BusinessLarge Enterprises, Medium Business
CategoryLead Generation SoftwareCRM SoftwareCRM SoftwareCRM Software
Integrations———5+ apps
PlatformsCloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows
APIAvailableAvailableAvailableAvailable
Support modesEmail Support, Live Chat, Help Center, Knowledge Base, Community Forum24/7 (Live rep), Business Hours, OnlineBusiness Hours, OnlineOnline
Certifications—SOC 2, HIPAA, GDPR, ISO 27001—SOC 2, HIPAA, GDPR, ISO 27001
Data residency—USGlobalUnited States, United Kingdom, Australia, European Union

Key differences between Clay and HubSpot CRM

  • Pricing: Clay starts at Free free, while HubSpot CRM starts at $45 /Month.
  • Target audience: Clay is built for Small Business and Mid-Market, while HubSpot CRM targets Individuals and Freelancers / Consultants.
  • User satisfaction: Clay scores higher with a 4.7-star average.
  • Deployment: Clay supports Cloud; HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.

Compare Clay vs HubSpot CRM vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Lead Generation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

Clay logo

Clay

Talk to an expert
Talk to an expert
HubSpot CRM - CRM Software

HubSpot CRM

(3172)
Talk to an expert
Talk to an expert

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Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Clay

Best for

Small Business, Mid-Market, Enterprise

HubSpot CRM

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Bigin by Zoho CRM

Best for

Small Business

Creatio CRM

Best for

Large Enterprises, Medium Business

Clay typically suits Small Business and Mid-Market. HubSpot CRM tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, ... Read More about Clay

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM

Entry Level Pricing

  • Starts from Free
  • Starts from $45 , Billed Yearly
  • Starts from $7 , Billed Yearly
  • Starts from $40 , Billed Yearly

Free Trial Availability

  • No free trial

SpotScore

What's this? ↗

9.4/10

9.1/10

9.0/10

Not Available

User Ratings

Based on verified Spotsaas reviews

4.7

(213)

4.36

(3236)

4.6

(243)

Best Company Size

—
1-1,000 employees
—
50–10,000+ employees
Get pricing help
Get pricing help
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Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Clay

  • Best-in-Class Data Coverage: By routing enrichment requests through 100+ providers in priority order, Clay delivers higher email/phone match rates than any single-vendor enrichment tool.
  • Eliminates Manual Research: Claygent automates the browsing, extraction, and summarization tasks that previously required hours of manual SDR research per prospect.
  • Personalization at Scale: Clay generates unique, context-aware messaging for each prospect based on their LinkedIn activity, company news, and job postings — at list scale.

HubSpot CRM

  • Streamlined Communication: HubSpot CRM lets your team centralize all customer interactions in one place, so everyone stays informed and miscommunication drops. You can collaborate more easily and respond to customer needs faster.
  • User-Friendly Interface: HubSpot CRM is designed for simplicity, letting users of all technical levels work through it easily. This means less training time for your staff and more focus on building relationships with clients.
  • Analytics and Reporting: Powerful analytics tools help you understand sales performance and customer behavior. This data-driven approach supports informed decisions that can increase conversions and revenue growth.

Creatio CRM

  • Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
  • AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
  • Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit

Best fit

Clay

  • RevOps teams enriching CRM records for 5,000+ accounts
  • SDR teams building ICP prospect lists with custom signals
  • Agencies building automated outbound pipelines for clients

HubSpot CRM

  • 1-1,000 employees
  • Martech, SaaS, Consulting, Sales Automation, Revtech
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Creatio CRM

  • 50–10,000+ employees
  • Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
  • Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Watchouts

Reasons buyers look elsewhere

Clay

No alternatives guidance available yet.

HubSpot CRM

  • Pricing scales quickly with advanced features — teams under 20 seats often switch to Pipedrive or Freshsales for lower per-user costs
  • Customization requires API work or third-party apps — businesses with non-standard sales processes add Salesforce or Microsoft Dynamics instead
  • Interface complexity deters small teams — companies under 10 people frequently choose Zoho CRM or Capsule for simpler workflows

Creatio CRM

  • While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
  • Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
  • Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.

Software Demo

Demo

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How do Clay, HubSpot CRM, Bigin by Zoho CRM and Creatio CRM Compare on Features?

Total Features

8 Features

38 Features

10 Features

78 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Compare Clay, HubSpot CRM, Bigin by Zoho CRM and Creatio CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • Free
          • $45 , Billed Yearly
          • $7 , Billed Yearly
          • $40 , Billed Yearly

          Pricing Plans

          • Free Tools

            Get Started

            • Free Marketing tools

            • Free Sales tools

            • Free Service tools

            Show more +

          • Starter

            Get Started

            • Marketing Hub Starter

            • Includes 1,000 marketing contacts

            • Sales Hub Starter Includes 2 paid users

            Show more +

          • Professional

            Get Started

            • Includes features of Starter plan, plus

            • Marketing Hub Professional

            • Includes 2,000 marketing contacts

            Show more +

            • Browse all pricing plans

          • Free

            Get Started

            • Single Pipeline

            • 500 Records

            • Instant Workflows (3)

            Show more +

          • Express

            Get Started

            • Includes features of Free plan, plus

            • Team Pipelines (3)

            • 50,000 Records

            Show more +

          • Premier

            Get Started

            • Includes features of Express Edition plan. plus

            • Team Pipelines (5)

            • 100,000 Records

            Show more +

          • Growth

            $40

            /user/month

            Get Started

            • Provide automation to SMB clients

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Enterprise

            $75

            /user/month

            Get Started

            • Enable full-scale automation for corporate and enterprise needs

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Unlimited

            Custom

            /user/month

            Get Started

            • Access the full platform, all CRM products, and AI with no per-user limits

          Pricing Page

          Pricing information not available

          HubSpot CRM pricing
          		Bigin by Zoho CRM pricingCreatio CRM pricing
          View detailed pricing
          View detailed pricing
          View detailed pricing
          View detailed pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing
          Visit Website
          Visit Website

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          —
          ✓ Yes

          HIPAA

          —
          ✓ Yes

          GDPR

          —
          ✓ Yes

          ISO 27001

          —
          ✓ Yes

          Single Sign-On (SSO)

          —
          ✓ Yes

          Multi-Factor Auth (MFA)

          —
          ✓ Yes

          Data Encryption

          —
          ✓ Yes

          Audit Logs

          —
          ✓ Yes

          Data Residency

          —
          🇺🇸 US

          Clay vs HubSpot CRM vs Bigin by Zoho CRM User Reviews & Rating Comparison

          User Ratings

          4.7

          (based on 213 reviews)

          4.36

          (based on 3236 reviews)

          4.6

          (based on 243 reviews)

          No reviews available for the product

          Rating Distribution

          0

          0

          0

          0

          0

          2130

          684

          84

          40

          234

          204

          66

          7

          1

          1

          No reviews available for this product

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Buyer sentiment is very strong across 213 reviews, with consistently positive feedback.

          What buyers like

          • Waterfall enrichment across 100+ providers means the best available data — email, phone, firmographics — without manually juggling multiple vendor subscriptions.
          • Claygent AI agent can browse websites, extract custom signals, and write personalized email copy, removing the most time-consuming parts of manual prospecting.
          • Deep CRM integrations with Salesforce and HubSpot keep enriched data in sync without manual exports.

          Common complaints

          • Credit-based pricing can become expensive quickly at volume — users report costs escalating unexpectedly as teams scale their enrichment workflows.
          • The learning curve is steep for non-technical users; building effective Clay tables often requires understanding of APIs, webhooks, and data modeling concepts.

          Buyer sentiment

          Buyer sentiment is positive across 3172 reviews, with strong overall satisfaction.

          What buyers like

          • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.
          • Integrates with Google Suite and offers open APIs for tracking and productivity.
          • Contact and task management interface is accessible to non-technical users.

          Common complaints

          • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.
          • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.
          • Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.

          Buyer sentiment

          Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

          What buyers like

          • Simple design with a short learning curve — accessible for non-technical users.
          • Pricing targets startups and small businesses with core CRM features at low cost.
          • Pipeline management and workflow automation reduce manual steps in sales processes.

          Common complaints

          • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
          • Lacks advanced features needed by larger enterprises or complex workflows.
          • Customer support availability is inconsistent, affecting issue resolution during critical moments.

          What buyers like

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.
          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.
          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          Common complaints

          • Initial implementation often needs careful planning to fully align processes with business requirements.
          • Advanced workflow design and configuration may require time and training for new users.

          Pros and Cons

          • Waterfall enrichment across 100+ providers means the best available data — email, phone, firmographics — without manually juggling multiple vendor subscriptions.

          • Claygent AI agent can browse websites, extract custom signals, and write personalized email copy, removing the most time-consuming parts of manual prospecting.

          • Deep CRM integrations with Salesforce and HubSpot keep enriched data in sync without manual exports.

          • Credit-based pricing can become expensive quickly at volume — users report costs escalating unexpectedly as teams scale their enrichment workflows.

          • The learning curve is steep for non-technical users; building effective Clay tables often requires understanding of APIs, webhooks, and data modeling concepts.

          • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

          • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.

          • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

          • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.

          • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.

          • Real-time updates keep teams informed.

          • Integration with email and calendar enhances productivity.

          • User-friendly interface simplifies navigation.

          • Customization options may not meet all needs.

          • New users may find the interface complex.

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.

          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.

          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          • Initial implementation often needs careful planning to fully align processes with business requirements.

          • Advanced workflow design and configuration may require time and training for new users.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Read reviews
          Read reviews
          Read reviews

          Used Clay, HubSpot CRM, Bigin by Zoho CRM, or Creatio CRM? Tell buyers what actually differs.

          Review ClayReview HubSpot CRMReview Bigin by Zoho CRMReview Creatio CRM

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          Facebook Ads
          Facebook Ads
          Quickbooks
          Quickbooks
          Microsoft 365
          Microsoft 365

          List of Customers

          Customers

          No Customers information available.

          Classpass

          Classpass

          Avison Young

          Avison Young

          Crunch Fitness

          Crunch Fitness

          Antech Microsystem Pvt.Ltd

          Antech Microsystem Pvt.Ltd

          Investacc

          Investacc

          Hire

          Hire

          Nasdaq

          Nasdaq

          Colgate-Palmolive

          Colgate-Palmolive

          ENT Credit Union

          ENT Credit Union

          Media and Screenshots

          Screenshots

          No screenshots available.

          HubSpot CRM

          13 Screenshots

          Videos

          No videos available.

          video-0

          2 Videos

          Alternatives

          Alternatives

          No Alternative products available.

          Bigin by Zoho CRM - CRM Software
          Bigin by Zoho CRM

          4.6

          Creatio
          Creatio CRM
          Hubspot Marketing Hub - Marketing Automation Software
          Hubspot Marketing Hub

          4.86

          Creatio
          Creatio CRM
          ClickUp - Collaboration Software
          ClickUp

          4.87

          Zoho CRM - CRM Software
          Zoho CRM

          4.14

          Bigin by Zoho CRM - CRM Software
          Bigin by Zoho CRM

          4.6

          Initiative CRM - CRM Software
          Initiative CRM
          Kylas - CRM Software
          Kylas

          4.83

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Clay or HubSpot CRM?
          Clay edges out the other on user ratings (4.7 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Clay and HubSpot CRM offer a free trial?
          Yes, both Clay and HubSpot CRM offer a free trial.
          What is the starting price of Clay vs HubSpot CRM?
          Clay starts at Free free. HubSpot CRM starts at $45 /Month.
          What are the top alternatives to HubSpot CRM?
          Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Creatio CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM.