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Bigin by Zoho CRM vs Insightly Comparison

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Bigin by Zoho CRM

4.6(243 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

Insightly

4.3(717 reviews)

Starting at $29 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates with Gmail and Outlook so reps c…

Bigin by Zoho CRM leads on user satisfaction with a 4.6-star rating across 243 reviews.

Bigin by Zoho CRM vs Insightly — at a glance

FeatureBigin by Zoho CRMInsightly
Rating4.6 / 54.3 / 5
Reviews243717
Starting price$7 /User/Month$29 /User/Month
Free trial Yes Yes
Free version No No
Best forSmall BusinessFreelancers / Consultants, Large Enterprises, Medium Business
CategoryCRM SoftwareCRM Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR
Data residencyGlobalUS

Key differences between Bigin by Zoho CRM and Insightly

  • Pricing: Bigin by Zoho CRM starts at $7 /User/Month, while Insightly starts at $29 /User/Month.
  • Target audience: Bigin by Zoho CRM is built for Small Business, while Insightly targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: Bigin by Zoho CRM scores higher with a 4.6-star average.
  • Deployment: Bigin by Zoho CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Bigin by Zoho CRM vs Insightly — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

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Biggest differences

Start here before you go deeper into features.

Bigin by Zoho CRM

Best for

Small Business

Insightly

Best for mid-sized teams needing flexible CRM with strong email integration.

Choose if
  • You want a unified platform managing contacts, leads, deals, and opportunities.
  • Your team values built-in real-time messaging for seamless collaboration.
  • You require syncing capabilities with Outlook and Gmail for streamlined workflows.
Consider alternatives if
  • You need advanced reporting and analytics beyond basic CRM capabilities.
  • You rely heavily on mobile app features with full desktop parity.

Bigin by Zoho CRM typically suits Small Business. Insightly tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates ... Read More about Insightly

Entry Level Pricing

  • Starts from $7 , Billed Yearly
  • Starts from $29

Free Trial Availability

  • Free Trial available

SpotScore

What's this? ↗

9.0/10

9.3/10

User Ratings

Based on verified Spotsaas reviews

4.26

(717)

Best Company Size

1-50 employees51-500 employees
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Insightly

  • Project Management: With Insightly, teams can easily manage projects from initiation to completion. Tasks, deadlines, and milestones are organized in one intuitive platform, keeping everyone aligned and focused.
  • Reliable CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You'll find it easy to track interactions, manage leads, and build stronger relationships that drive sales.
  • Customizable Workflows: Design workflows that fit your unique business needs. Administrators can automate repetitive tasks and maintain consistent processes across teams.
Best fit

Best fit

Insightly

  • 1 to 500 employees
  • SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
  • roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

Insightly

  • Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
  • Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
  • Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.

Software Demo

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How do Bigin by Zoho CRM and Insightly Compare on Features?

Total Features

10 Features

30 Features

Unique Features

No unique features

No unique features

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Compare Bigin by Zoho CRM and Insightly on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $7 , Billed Yearly
      • $29

      Pricing Plans

      • Free

        • Single Pipeline

        • 500 Records

        • Instant Workflows (3)

        Show more +

      • Express

        • Includes features of Free plan, plus

        • Team Pipelines (3)

        • 50,000 Records

        Show more +

      • Premier

        • Includes features of Express Edition plan. plus

        • Team Pipelines (5)

        • 100,000 Records

        Show more +

      • Not Available

      Pricing Page

      Bigin by Zoho CRM pricing
      Insightly pricing

      Other Details

      Organization Types supported

      • Large Enterprises
      • Medium Business
      • Small Business
      • Freelancers
      • Individuals
      • Large Enterprises
      • Medium Business
      • Small Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No
      ✓ Yes

      GDPR

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🌐 Global
      🇺🇸 US

      Bigin by Zoho CRM User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      204

      66

      7

      1

      1

      502

      253

      72

      40

      10

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

      What buyers like

      • Simple design with a short learning curve — accessible for non-technical users.
      • Pricing targets startups and small businesses with core CRM features at low cost.
      • Pipeline management and workflow automation reduce manual steps in sales processes.

      Common complaints

      • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
      • Lacks advanced features needed by larger enterprises or complex workflows.
      • Customer support availability is inconsistent, affecting issue resolution during critical moments.

      Buyer sentiment

      Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing.

      What buyers like

      • Ease of use
      • Collaboration features
      • Integration with email platforms

      Common complaints

      • Limited mobile app functionality
      • Insufficient advanced reporting

      Pros and Cons

      • Real-time updates keep teams informed.

      • Integration with email and calendar enhances productivity.

      • User-friendly interface simplifies navigation.

      • Customization options may not meet all needs.

      • New users may find the interface complex.

      • Unified platform for managing contacts, leads, deals, and opportunities

      • Built-in real-time messaging for team collaboration

      • Seamless syncing with Outlook and Gmail

      • Reporting tools lack robustness for advanced analytics

      • Mobile app has limited features compared to desktop

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      Used Bigin by Zoho CRM or Insightly? Tell buyers what actually differs.

      List of Customers

      Customers

      Antech Microsystem Pvt.Ltd

      Antech Microsystem Pvt.Ltd

      Investacc

      Investacc

      Hire

      Hire

      4over LLC

      4over LLC

      Savanta

      Savanta

      Atlanta Eats

      Atlanta Eats

      Media and Screenshots

      Screenshots

      Bigin by Zoho CRM screenshot

      1 Screenshots

      Marketing

      9 Screenshots

      Videos

      video-0

      2 Videos

      video-0

      5 Videos

      Top Alternatives to Bigin by Zoho CRM and Insightly in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Bigin by Zoho CRM or Insightly?
      Bigin by Zoho CRM edges out the other on user ratings (4.6 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Bigin by Zoho CRM and Insightly offer a free trial?
      Yes, both Bigin by Zoho CRM and Insightly offer a free trial.
      What is the starting price of Bigin by Zoho CRM vs Insightly?
      Bigin by Zoho CRM starts at $7 /User/Month. Insightly starts at $29 /User/Month.
      What are the top alternatives to Bigin by Zoho CRM?
      Top alternatives to Bigin by Zoho CRM include ClickUp, Zoho CRM, Freshsales, Agentforce Sales (formerly Salesforce Sales Cloud), Funnel CRM.
      What are the top alternatives to Insightly?
      Top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Agentforce Sales (formerly Salesforce Sales Cloud).