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Attio vs Dex vs Bigin by Zoho CRM Comparison

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Attio

4.8(12 reviews)

Starting at $29.00 per month

  • Large Enterprises
  • Small Business

Attio is a CRM platform built for high customizability, letting teams define their own workflows, fields, and data models rather than conforming to a fixed structure. It provides real-time visibility into the customer li…

Dex

Starting at $12 /Month

  • Large Enterprises
  • Medium Business

Dex is an indispensable CRM platform that helps users build strong relationships and facilitates consistent communication with their contacts. Its functions, such as notifications and reminders, help users stay in touch…

Bigin by Zoho CRM

4.6(243 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

Attio leads on user satisfaction with a 4.8-star rating across 12 reviews.

Attio vs Dex vs Bigin by Zoho CRM — at a glance

FeatureAttioDexBigin by Zoho CRM
Rating4.8 / 54.6 / 5
Reviews12243
Starting price$29.00 per month$12 /Month$7 /User/Month
Free trial No No Yes
Free version No No No
Best forLarge Enterprises, Small Business, Medium BusinessLarge Enterprises, Medium Business, Small BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
PlatformsBrowser Based (Cloud), Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailable
Support modesOnline24/7 (Live rep), OnlineBusiness Hours, Online
Certifications
Data residencyUSUSGlobal

Key differences between Attio and Dex

  • Pricing: Attio starts at $29.00 per month, while Dex starts at $12 /Month.
  • Deployment: Attio supports Browser Based (Cloud), Mobile - Android, Mobile - iOS; Dex supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Attio vs Dex vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Attio
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Dex - CRM Software
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Biggest differences

Start here before you go deeper into features.

Attio

Best for

Large Enterprises, Small Business, Medium Business

Dex

Best for

Large Enterprises, Medium Business, Small Business

Bigin by Zoho CRM

Best for

Small Business

Attio typically suits Large Enterprises and Small Business. Dex tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Attio is a CRM platform built for high customizability, letting teams define their own workflows, fields, and data models rather than conforming to a fixed structure. It provides real-time ... Read More about Attio

Dex is an indispensable CRM platform that helps users build strong relationships and facilitates consistent communication with their contacts. Its functions, such as notifications and ... Read More about Dex

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $29.00 , Billed Yearly
  • Starts from $12
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • No free trial
  • No free trial

SpotScore

What's this? ↗

8.3/10

7.7/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

4.75

(12)
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Software Demo

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How do Attio, Dex and Bigin by Zoho CRM Compare on Features?

Total Features

20 Features

11 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Attio, Dex and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $29.00 , Billed Yearly
        • $12
        • $7 , Billed Yearly

        Pricing Plans

        • Not Available
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Attio pricing
        Dex pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Not Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        HIPAA

        ✗ No
        ✗ No

        Data Residency

        🇺🇸 US
        🇺🇸 US

        Attio vs Dex User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        10

        2

        0

        0

        0

        No reviews available for this product

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyer sentiment is very strong across 12 reviews, with consistently positive feedback.

        What buyers like

        • Interface has minimal friction for data entry, accessible to non-technical users.
        • Users can adapt CRM workflows and views to match their specific process.
        • Gmail and Chrome extension integrations support contact management and data enrichment.

        Common complaints

        • Limited integrations with external tools like Make.com, reverse-ETL platforms, and certain business stacks.
        • Missing functionality for direct email handling (e.g., replying, tracking opens/replies) and richer interaction histories.
        • The mobile app lacks parity with the desktop version and doesn't support features like note-taking on the move.

        What buyers like

        • Strong relationship management
        • Custom fields for organization
        • Automated reminders

        Common complaints

        • Limited advanced analytics
        • No mobile app
        • Basic reporting features

        Buyer sentiment

        Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

        What buyers like

        • Simple design with a short learning curve — accessible for non-technical users.
        • Pricing targets startups and small businesses with core CRM features at low cost.
        • Pipeline management and workflow automation reduce manual steps in sales processes.

        Common complaints

        • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
        • Lacks advanced features needed by larger enterprises or complex workflows.
        • Customer support availability is inconsistent, affecting issue resolution during critical moments.

        Pros and Cons

        • Interface has minimal friction for data entry, accessible to non-technical users.

        • Users can adapt CRM workflows and views to match their specific process.

        • Gmail and Chrome extension integrations support contact management and data enrichment.

        • Limited integrations with external tools like Make.com, reverse-ETL platforms, and certain business stacks.

        • Missing functionality for direct email handling (e.g., replying, tracking opens/replies) and richer interaction histories.

        • Excellent for maintaining contact relationships

        • Customizable fields enhance organization

        • Automated reminders ensure timely follow-ups

        • May lack advanced features for larger teams

        • Limited integrations with other tools

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used Attio, Dex, or Bigin by Zoho CRM? Tell buyers what actually differs.

        List of Customers

        Customers

        OpenAI

        OpenAI

        Beacons

        Beacons

        DOPT

        DOPT

        Axios

        Axios

        TechCrunch

        TechCrunch

        Combinator

        Combinator

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        attio

        3 Screenshots

        No screenshots available.

        Videos

        video-0

        1 Videos

        video-0

        2 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Attio or Dex?
        Attio edges out the other on user ratings (4.8 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Attio and Dex offer a free trial?
        Neither Attio nor Dex currently lists a free trial.
        What is the starting price of Attio vs Dex?
        Attio starts at $29.00 per month. Dex starts at $12 /Month.
        What are the top alternatives to Attio?
        Top alternatives to Attio include Bigin by Zoho CRM, Zixflow, Levitate, Cogmento CRM, Spotler CRM.
        What are the top alternatives to Dex?
        Top alternatives to Dex include Bigin by Zoho CRM, ClickUp, Zoho CRM, Interface 365, Thryv.