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ActiveCampaign vs SendBuzz vs AroundDeal vs ZoomInfo Engage Comparison

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ActiveCampaign

4.7(1,826 reviews)

Starting at $15 /Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…

SendBuzz

5.0(1 reviews)

Starting at $9 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

SendBuzz is the perfect tool to jumpstart efficient revenue-generating campaigns. It aids in improving deliverability of messages while increasing the number of inboxes a campaign reaches. The easy-to-navigate interface…

AroundDeal

4.5(124 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of high-quality, high-value prospec…

ZoomInfo Engage

4.3(388 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Introducing ZoomInfo Engage, the ultimate solution for B2B sales engagement. With advanced features like CRM and inbox integration, this software ensures seamless workflow management. Boost your sales team's productivity…

SendBuzz leads on user satisfaction with a 5.0-star rating across 1 reviews.

ActiveCampaign vs SendBuzz vs AroundDeal vs ZoomInfo Engage — at a glance

FeatureActiveCampaignSendBuzzAroundDealZoomInfo Engage
Rating4.7 / 55.0 / 54.5 / 54.3 / 5
Reviews1,8261124388
Starting price$15 /Month$9 /MonthContact for pricingContact for pricing
Free trial Yes Yes No No
Free version No No No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Automation SoftwareSales Engagement SoftwareSales Intelligence SoftwareSales Engagement Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android
APIAvailable
Support modesBusiness Hours, OnlineOnlineOnlineOnline
CertificationsSOC 2, HIPAA, GDPRSOC 2, GDPR
Data residencyGlobalUSUSUS

Key differences between ActiveCampaign and SendBuzz

  • Pricing: ActiveCampaign starts at $15 /Month, while SendBuzz starts at $9 /Month.
  • Target audience: ActiveCampaign is built for Freelancers / Consultants and Large Enterprises, while SendBuzz targets Large Enterprises and Medium Business.
  • User satisfaction: SendBuzz scores higher with a 5.0-star average.
  • Deployment: ActiveCampaign supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; SendBuzz supports SaaS/Web/Cloud.

Compare ActiveCampaign vs SendBuzz vs AroundDeal vs ZoomInfo Engage — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

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ActiveCampaign, SendBuzz, AroundDeal vs ZoomInfo Engage: Biggest differences

Start here before you go deeper into features.

ActiveCampaign

Best for SMBs needing powerful, flexible marketing automation with integrated CRM.

Choose if
  • You want robust automation workflows with a visual builder for complex campaigns.
  • You need strong segmentation and targeting for personalized marketing efforts.
  • You value responsive, knowledgeable customer support to help navigate the platform.
Consider alternatives if
  • You require highly advanced, flexible email design customization beyond platform limits.
  • You prefer very simple, minimal automation tools with little to no learning curve.

SendBuzz

Best for

Large Enterprises, Medium Business, Small Business

AroundDeal

Best for

Large Enterprises, Medium Business, Small Business

ZoomInfo Engage

Best for

Large Enterprises, Medium Business, Small Business

ActiveCampaign typically suits Freelancers / Consultants and Large Enterprises. SendBuzz tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign

SendBuzz is the perfect tool to jumpstart efficient revenue-generating campaigns. It aids in improving deliverability of messages while increasing the number of inboxes a campaign reaches. ... Read More about SendBuzz

AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of ... Read More about AroundDeal

Introducing ZoomInfo Engage, the ultimate solution for B2B sales engagement. With advanced features like CRM and inbox integration, this software ensures seamless workflow management. Boost ... Read More about ZoomInfo Engage

Entry Level Pricing

  • Starts from $15 , billed annually, ~1,000 contacts ($19/mo billed monthly)
  • Starts from $9
  • Not Available
  • Not Available

Free Trial Availability

  • Free Trial available
  • Free Trial available
  • No free trial
  • No free trial

SpotScore

What's this? ↗

9.8/10

7.5/10

Not Available

8.5/10

User Ratings

Based on verified Spotsaas reviews

4.66

(1826)

Best Company Size

10-500 employeesSmall to medium businesses
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

ActiveCampaign

  • Smooth Automation: ActiveCampaign lets your marketing team create highly personalized customer experiences through reliable automation workflows. Set up a campaign that runs itself, engaging customers at the right moments without manual intervention.
  • Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
  • Segmentation and Targeting: This platform lets you segment audiences precisely, making it easier to design messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit

Best fit

ActiveCampaign

  • 10 to 500 employees
  • Martech, SaaS, E-commerce, Consulting, and Nonprofits
  • Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators

SendBuzz

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

ActiveCampaign

  • Pricing starts at $15/month for basic automation but scales to $300+/month for enterprise features — teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
  • Interface requires 2–3 weeks of training for non-technical users; competitors like HubSpot and Klaviyo offer faster setup paths
  • E-commerce sellers need Shopify or WooCommerce native connectors that ActiveCampaign doesn't provide natively — integration requires custom API work

SendBuzz

No alternatives guidance available yet.

Software Demo

Demo

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

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  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

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How do ActiveCampaign, SendBuzz, AroundDeal and ZoomInfo Engage Compare on Features?

Total Features

30 Features

9 Features

5 Features

12 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare ActiveCampaign, SendBuzz, AroundDeal and ZoomInfo Engage on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $15 , billed annually, ~1,000 contacts ($19/mo billed monthly)
          • $9
          • Not Available
          • Not Available

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          ActiveCampaign pricing
          SendBuzz pricing

          Pricing information not available

          Pricing information not available

          ActiveCampaign, SendBuzz, AroundDeal vs ZoomInfo Engage: Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Not Available
          • Not Available
          • Not Available
          Get help choosing
          Get help choosing

          ActiveCampaign, SendBuzz, AroundDeal vs ZoomInfo Engage Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes

          HIPAA

          ✓ Yes
          ✗ No

          GDPR

          ✓ Yes

          ISO 27001

          ✗ No

          Single Sign-On (SSO)

          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes

          Data Encryption

          ✓ Yes

          Audit Logs

          ✓ Yes

          Data Residency

          🌐 Global
          🇺🇸 US

          ActiveCampaign vs SendBuzz vs AroundDeal User Reviews & Rating Comparison

          User Ratings

          4.3

          (based on 388 reviews)

          Rating Distribution

          1535

          287

          32

          12

          21

          1

          0

          0

          0

          0

          124

          16

          11

          0

          3

          0

          0

          0

          0

          0

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging.

          What buyers like

          • Ease of use
          • Customer support
          • Automation capabilities

          Common complaints

          • Learning curve
          • Email design limitations

          Buyer sentiment

          Buyer sentiment is very strong across 1 reviews, with consistently positive feedback.

          What buyers like

          • Improves message deliverability
          • Customizable campaigns
          • User-friendly interface

          Common complaints

          • Limited integrations
          • May require training
          • Pricing not disclosed

          Buyer sentiment

          Buyer sentiment is very strong across 154 reviews, with consistently positive feedback.

          What buyers like

          • Identifies high-quality leads
          • Access to LinkedIn data
          • Deep insights

          Common complaints

          • Limited to B2B
          • Pricing can be high
          • Data accuracy issues

          Buyer sentiment

          Buyer sentiment is positive across 388 reviews, with strong overall satisfaction.

          What buyers like

          • CRM integration
          • Automated calls
          • Email marketing

          Common complaints

          • Limited customization options
          • Higher pricing
          • Learning curve

          Pros and Cons

          • Exceptional customer support with responsive and knowledgeable assistance

          • User-friendly platform with intuitive tools accessible to beginners

          • Robust automation capabilities including a visual workflow builder

          • Steep learning curve requiring time to master features

          • Automation workflows can feel overwhelming without training

          • Highly customizable for targeted campaigns.

          • Intuitive interface for easy navigation.

          • Effective tracking to optimize results.

          • May require initial setup time.

          • Limited third-party integrations.

          • Access to extensive LinkedIn data for lead generation.

          • User-friendly interface for quick navigation.

          • Deep insights help in decision-making.

          • Limited to B2B applications.

          • Pricing may be high for smaller businesses.

          • Strong integration with popular CRMs like Office 365 and Gmail.

          • Automates repetitive tasks, freeing up time for sales reps.

          • Enhances team collaboration through effective content management.

          • May require training to fully utilize features.

          • Pricing may be a barrier for smaller teams.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used ActiveCampaign, SendBuzz, AroundDeal, or ZoomInfo Engage? Tell buyers what actually differs.

          ActiveCampaign, SendBuzz, AroundDeal and ZoomInfo Engage Customers

          Customers

          Platinum Skin Care

          Platinum Skin Care

          MOM

          MOM

          Heather Read Photography

          Heather Read Photography

          No Customers information available.

          No Customers information available.

          No Customers information available.

          Media and Screenshots

          Screenshots

          All essential actions

          7 Screenshots

          No screenshots available.

          Videos

          video-0

          2 Videos

          video-0

          1 Videos

          Alternatives to ActiveCampaign, SendBuzz, AroundDeal, ZoomInfo Engage

          Expand your comparison

          Add another option to compare side by side

          Search by product name to compare pricing, fit, and buyer feedback in one view.

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, ActiveCampaign or SendBuzz?
          SendBuzz edges out the other on user ratings (5.0 vs 4.7). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do ActiveCampaign and SendBuzz offer a free trial?
          Yes, both ActiveCampaign and SendBuzz offer a free trial.
          What is the starting price of ActiveCampaign vs SendBuzz?
          ActiveCampaign starts at $15 /Month. SendBuzz starts at $9 /Month.
          What are the top alternatives to ActiveCampaign?
          Top alternatives to ActiveCampaign include Outgrow, CleverTap, Moosend, Omnisend, Hubspot Marketing Hub.
          What are the top alternatives to SendBuzz?
          Top alternatives to SendBuzz include AroundDeal, ZoomInfo Engage, Outreach, SalesLoft, ImagineSales.