Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Heat Map Software
Smartlook leads the heat map software category with a SpotScore of 9.8/10 and an impressive 1,988 ratings, indicating strong user satisfaction and reliability. Hotjar, with a SpotScore of 9.6/10, is notable for its substantial user base of 1,267 ratings, reflecting its popularity and trust among users. FullStory also boasts a SpotScore of 9.6/10 and offers a flexible pricing model that includes a freemium option, appealing to budget-conscious buyers.
Heat map software provides visual insights into user interactions on websites, helping digital marketing teams and UX designers optimize user experience and engagement. These tools are essential for those looking to understand user behavior and improve conversion rates.
Quick picks for Heat Map Software
- Best overall — Smartlook
- Best for large user bases — Hotjar
- Best for flexible pricing — FullStory
- Best free option — Plerdy
Who gets the most from Heat Map Software
- 1Product Managers at SaaS companies analyzing user behavior to optimize product features
- 2UX/UI Designers in eCommerce businesses seeking to improve website engagement through visual user interaction data
- 3Digital Marketing Managers in Martech teams aiming to enhance campaign performance via detailed heatmap and session analytics
How to choose Heat Map Software
If you need quick setup and ease of use, filter by products with strengths like 'Easy installation' or 'User-friendly interface'; for advanced behavioral insights, sort by products offering detailed session recordings and heatmaps. When targeting enterprise clients or requiring extensive integrations, filter by 'Enterprise' deployment and check marketplace options.
Showing 1-20 out of 21
8.6
Spot Score

VWO Insights
RECOMMENDED
Uncover user behavior, optimize your strategy with VWO Insights.
Best for: SMB teams · Mid-market · Enterprise
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What is VWO Insights?
The VWO Heat Map for mobile app enhances user experience by providing visual capture of the interest on any piece of content at a given time. With easy access to insights, marketers can now get to know more about their audience and know how to better communicate on how they can meet their ...
Read more about VWO Insights8.3
Spot Score
VWO FullStack
RECOMMENDED
Unlock the power of A/B testing effortlessly.
Best for: Mid-market · Enterprise
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What is VWO FullStack?
The VWO Fullstack is a AB testing suite on the market that seamlessly integrates with current web development tools. The simple API means that user can be up and running in minutes! Whether a budding web developer or product manager of an established site, thus platform gives everyone access to ...
Read more about VWO FullStackVWO FullStack offers custom pricing plan
9.8
Spot Score

Smartlook
Uncover customer insights to maximize your potential.
Best for: SMB teams · Mid-market · Enterprise
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What is Smartlook?
The Smart Look Heat Map software is a cloud based system that allows contractors to create customer heat maps and get real-time feedback. Smart Look enables contractors to get immediate draw insights that will help them stay in the field longer, sell more and find new opportunities faster.
Read more about Smartlook
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9.6
Spot Score

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What is FullStory?
The FullStory Chrome Extension lets you see every click, scroll, and keystroke your visitors make on your site, allowing you to review every step of their journey. You'll find insights about what they do on each page where FullStory is installed, so you can review exactly why a customer may ...
Read more about FullStory9.6
Spot Score

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What is Hotjar?
The Hotjar Heatmap Tool helps you to significantly understand and improve the experience of your users on your website. By allowing you to see exactly where they spend their time, click and scroll in real-time, you can easily understand what is working well and what needs improvement. When ...
Read more about HotjarStarts from $39/Month, also offers free forever plan
9.4
Spot Score

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What is Crazy Egg?
With Crazy Egg, you can measure the customer experience of any web page in minutes—and then make it far better. You'll pinpoint which of your web pages work and don't work; find out how users are behaving online; and then use that information to optimize your site with design tweaks or content ...
Read more about Crazy EggCrazy Egg offers custom pricing plan
9.3
Spot Score

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What is Plerdy?
Plerdy has a universal mobile SDK that syncs with its Heat Map—a social media navigation and tracking platform for mobile apps. The Heat Map records where people click, which parts of the app they use, and how long they stay at each page. Users can see all of this data in the interface, along ...
Read more about Plerdy8.9
Spot Score

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What is Mouseflow?
The MouseFlow plugin records user behavior and displays heat maps that show areas of interest on your site. It is ideal for optimizing your information architecture and deciding on the placement of key features on your site. With a heat map, you can see which page is getting the most attention, ...
Read more about MouseflowStarts from $24/Month when Billed Yearly, also offers free forever plan
8.8
Spot Score

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What is Lucky Orange?
LuckyOrange is a heatmap software for user experience researchers. It enables them to track location, movement and touch interaction of a user during a session. Although it was originally designed for web observation, it can be used to observe any kind of application, including mobile ones.
Read more about Lucky Orange8.5
Spot Score

Inspectlet
See your website through your visitors' eyes.
Best for: SMB teams · Mid-market · Enterprise
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What is Inspectlet?
Inspectlet is a heatmap software solution that captures your visitor behavior online and generates an easy to understand visual analytics report within minutes. It uses JavaScript to record visitors' actions, like mouse clicks, keyboard presses, scrolls and form submits, and these videos are ...
Read more about InspectletStarts from $33/Month when Billed Yearly, also offers free forever plan
8.3
Spot Score

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What is LiveSession?
The LiveSession™ software allows players to track, analyze and improve their game from a smartphone or tablet. With this technology, players can provide real-time data that is displayed on the screen of the Analytics Stick while they're playing on the field. We offer different levels of ...
Read more about LiveSession8.2
Spot Score

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What is Cux.io?
Cux.io is an intuitive software that provides heat map analytics, easy to use reports and user interface. Cux.io's built in reporting tool allows for good-to-great analysis of your website's performance and provides insights into how a visitor uses a website, where they click on a page, where ...
Read more about Cux.io7.9
Spot Score

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What is Deepneurals?
Deepneurals is a heat map software company, providing visualization tools for businesses to monitor and analyze data.This software provide visual analytics solutions to organizations in a broad range of industries, including pharmaceuticals, manufacturing, chemical, automotive, pharmaceuticals, ...
Read more about Deepneurals7.8
Spot Score

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What is Email Heatmaps?
Email Heatmaps is a marketing analytics platform that gives you instant, actionable insights into your email campaigns. By adding tracking code to your email marketing software, you can collect data such as when emails are opened, how many times they're opened and by which devices. You can then ...
Read more about Email Heatmaps7.7
Spot Score

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What is TruConversion?
TruConversion is an all-in-one analytics tool designed to give you the insight you need to optimize conversions on your website and mobile apps. With its insightful Funnel tracking feature you can quickly detect what's working and what's not, plus you can easily fix bottlenecks with our unique ...
Read more about TruConversion7.4
Spot Score

Attention Insight
Streamline your time management effortlessly.
Best for: SMB teams · Mid-market · Enterprise
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What is Attention Insight?
Attention Insight™ gives you time back by showing you how and where you spend your time. Unlike other tracking apps, it's fast, easy to use, and it leaves your existing calendar intact and waiting for your appointments.With an entirely redesigned interface, this offers a quicker way of finding ...
Read more about Attention InsightAttention Insight offers custom pricing plan
7.0
Spot Score

WebTrackFlow
Elevate your online presence with data-driven insights.
Best for: SMB teams · Mid-market · Enterprise
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What is WebTrackFlow?
Unlock the power to elevate your online presence with WebTrackFlow, the ultimate platform to drive your business growth. Delve into the realm of heightened website conversions with this cutting-edge web tool that delivers comprehensive insights and performance metrics for optimizing content, ...
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Howuku
Boost your website's performance with Howuku's powerful insights.
Best for: SMB teams · Mid-market
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What is Howuku?
Howuku is a versatile platform that helps you gain valuable insights on how your website visitors interact with your site. With an easy feedback collection process, you can collect comments and screenshots from active users to understand their experience. The platform also offers a unique heat ...
Read more about HowukuStarts from $9/Month, also offers free forever plan

UXsniff
Maximize conversions with real-time user analytics.
Best for: SMB teams · Mid-market · Enterprise
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What is UXsniff?
With UXsniff, get reliable user analytics with ease. Discover how users interact with your website in real-time, respond quickly to any unusual activity and monitor design changes. To ensure you maximize conversions, UXsniff provides the key insights you need every step of the journey. This ...
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Adsata
Transform your website with data-driven eye tracking.
Best for: SMB teams · Mid-market · Enterprise
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What is Adsata?
Adsata is an online eye tracking platform that helps boost your conversion rates by evaluating the usability of your website/online shop. This cutting-edge software uses webcam eye tracking technology to identify areas where users struggle, offering data-based feedback for greater design ...
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