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8.6

Spot Score

VWO Insights - Heat Map Software

VWO Insights

Uncover user behavior, optimize your strategy with VWO Insights.

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Starts from $169/Month

What is VWO Insights?

The VWO Heat Map for mobile app enhances user experience by providing visual capture of the interest on any piece of content at a given time.   With easy access to insights, marketers can now get to know more about their audience and know how to better communicate on how they can meet their needs.     This simple-to-use heatmap tracking tool is available with the latest version of VWO's mobile application, and seamlessly integrates into their tools.  If you have a VWO account, or just an idea in mind, it's easy to track how people interact with your content.

Pricing

  • Starts from $169/Month

  • Free Trial available

Customer Type

  • Large Enterprises

  • Medium Business

  • Small Business

Platform Type

  • SaaS/Web/Cloud

VWO Insights software demo

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VWO Insights was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.

VWO Insights is best suited for

  • employee count

    Employee count: 50 to 500 employees

  • industries

    Industries: Martech, SaaS, E-commerce, Digital Marketing, and Consulting

  • Job titles

    Job Titles: Product Managers, UX Researchers, Marketing Analysts, and Data Scientists

Benefits of using VWO Insights

  • Data-Driven Decision Making: With VWO Insights, you’ll empower your team to make informed decisions based on real user behavior. This platform transforms raw data into actionable insights, helping managers identify areas for improvement and optimization.

  • User Experience Enhancement: By utilizing VWO Insights, you can dive deep into user interactions on your website. This allows administrators to pinpoint friction points in the customer journey, leading to enhanced user experiences and increased satisfaction.

  • Comprehensive Reporting: Executives will appreciate the robust reporting features that VWO Insights offers. With intuitive dashboards and visualizations, stakeholders can easily track performance metrics and understand the effectiveness of their strategies at a glance.

Explanation of VWO Insights Key Features

  • Chat Integration

    The Chat Integration feature enables seamless communication between users and support teams through live chat functionality. This immediate support channel addresses user queries in real-time, reducing frustration associated with delays in response times. By providing quick assistance, organizations can improve customer satisfaction and retention rates while also gathering insights into common issues faced by users.

  • Custom Targeting

    The Custom Targeting feature empowers businesses to segment their audience based on specific criteria such as behavior, demographics, or device type. This targeted approach enables personalized experiences that resonate with users, leading to higher engagement and conversion rates. By delivering tailored content to distinct segments, companies can effectively address diverse customer needs and improve overall marketing effectiveness.

  • Customer Feedback

    VWO Insights includes a Customer Feedback feature that facilitates the collection of real-time feedback from users regarding their experiences on your site. By integrating surveys or feedback forms directly into the user journey, businesses can gain valuable insights into customer satisfaction and pain points. Addressing these concerns allows companies to make informed adjustments that enhance usability and foster stronger customer relationships.

  • Filtered Results

    VWO Insights provides a Filtered Results feature that enables users to refine data based on specific parameters such as demographics or behavior patterns. This granular analysis helps businesses focus on particular segments or time frames relevant to their goals. By utilizing filtered results, organizations can derive actionable insights that lead to more effective strategies tailored to their audience's needs.

  • Form Testing

    The Form Testing feature allows users to evaluate the effectiveness of online forms through A/B testing methodologies. This capability enables businesses to identify which form designs yield higher conversion rates by analyzing user interactions with different variants. By optimizing form performance, organizations can reduce abandonment rates and improve lead generation efforts, ultimately enhancing their customer acquisition strategies.

  • Funneling

    The Funneling feature allows businesses to visualize the user journey through various stages of their website or application. By tracking how users navigate from entry points to conversion goals, organizations can identify drop-off points and areas needing improvement. This insight helps address specific obstacles within the customer journey, enabling businesses to streamline processes and enhance overall user experience.

  • GDPR Compliance

    VWO Insights is designed with GDPR Compliance at its core, ensuring that your organization adheres to privacy regulations while collecting and processing user data. This feature provides tools for anonymizing personal information and obtaining user consent, which mitigates the risk of legal penalties and builds trust with customers. By prioritizing compliance, businesses can confidently analyze user behavior without compromising data privacy.

  • JavaScript Error Detection

    VWO Insights includes a JavaScript Error Detection feature that automatically identifies and reports errors occurring on your website. This proactive approach helps developers quickly pinpoint issues that may hinder user experience, such as broken functionalities or loading failures. By addressing these technical problems promptly, businesses can ensure smooth navigation for users, reducing frustration and potential loss of customers.

  • Optimization Tool

    VWO Insights' Optimization Tool provides a comprehensive suite of capabilities for improving website performance. This tool enables users to experiment with different content layouts, designs, and functionalities to discover what resonates best with their audience. By systematically optimizing various elements of the site, organizations can enhance user satisfaction and drive increased conversions through data-driven decisions.

  • Real-time View

    The Real-time View feature offers an up-to-the-minute look at visitor behavior on your website or application. With this capability, businesses can monitor how users interact with their site in real-time, allowing for immediate adjustments based on observed patterns or anomalies. This responsiveness enhances user engagement by ensuring that any issues are swiftly addressed while optimizing ongoing campaigns effectively.

  • Session Recording

    The Session Recording feature captures real user sessions on your website or application, providing valuable visual insights into how visitors interact with various elements. This capability helps identify usability issues or areas for improvement by observing actual behavior rather than relying

  • Team Sharing

    The Team Sharing feature in VWO Insights allows team members to collaborate seamlessly by sharing insights, reports, and findings across departments. This feature addresses the challenge of siloed information within organizations, enabling cross-functional teams to access and discuss data in real-time. By fostering collaboration and enhancing communication, teams can make more informed decisions based on collective insights, ultimately driving better business outcomes.

VWO Insights Pricing

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Free Trial

  • Yes, It's available

VWO Insights Pricing

  • Starts from $169/Month

Pricing Model

  • Free trial

  • Paid Plans (Subscription )

Claim a Free Trial

Screenshots of the VWO Insights Pricing Page

Disclaimer: Pricing information for VWO Insights is provided by the software vendor or sourced from publicly accessible materials. Final cost negotiations and purchasing must be handled directly with the seller. For the latest information on pricing, visit website. Pricing information was last updated on .

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Why users might consider alternative to VWO Insights?

  • Users may seek alternatives to VWO Insights due to budget constraints, as some competitors offer similar features at a lower price point, making them more accessible for small businesses or startups.

  • Organizations might consider alternatives when they require more advanced analytics capabilities or integration options that VWO Insights does not support, allowing for greater flexibility and customization.

  • Companies focused on specific industries or niches may look for tailored solutions that better address their unique needs, providing more relevant insights and data analysis than a general tool like VWO Insights.

  • Users seeking enhanced customer support or user experience might explore alternatives that offer more robust training resources, onboarding assistance, or dedicated account management to facilitate smoother implementation and usage.

VWO Insights Reviews & Ratings

Rating Distribution

Excellent

(27)

Very Good

(21)

Good

(3)

Poor

(0)

Terible

(0)

Expert's Review

VWO Insights and VWO Conversion Optimization Platform have garnered positive reviews over the past 12 months, highlighting their key strengths. Users appreciate the ease of gathering user data through surveys, session recordings, and A/B testing capabilities. The tools simplify the process of setting up experiments, tracking results, and implementing changes ...Read more

VWO Insights pros and cons

  • Efficient data gathering through surveys, session recordings, heatmaps, and funnels, aiding in building better products.

  • User-friendly platform with easy installation, tutorials, and documentation, suitable for non-developers.

  • Simplifies A/B testing processes, enhances efficiency, and increases conversion rates.

  • Provides a variety of tools like heatmaps, clickmaps, and recordings for comprehensive user analysis.

  • Interface complexity can be overwhelming, especially for new users without proper guidance.

  • Limited functionality for mobile app testing, prompting users to explore alternatives for specific needs.

User Review

GW

Greg W

01/08/24

3.5 out of 5

"A great tool to discover useful data"

What do you like best about VWO Insights - Web? Surveys and session recordings are goldmines for user data. It's easy to gather information with ...

Read more

SB

Shreya B

09/06/23

4 out of 5

""Optimizing User Experiences with VWO"

What do you like best about VWO Conversion Optimization Platform? What I like best about the VWO Conversion Optimization Platform is that it is very ...

Read more

AU

Anonymous User

04/19/23

4.5 out of 5

"Quality Analyst"

What do you like best about VWO Conversion Optimization Platform? The installation can be done on the go just by installing a very lightweight code, ...

Read more

AU

Anonymous User

04/19/23

4.5 out of 5

"Quality Analyst"

What do you like best about VWO Conversion Optimization Platform? The installation can be done on the go just by installing a very lightweight code, ...

Read more

VWO Insights Support

Contact

+1 415-349-0105

Customer Service

24/7 (Live rep)

Online

Location

New Delhi, India

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

VWO Insights is a Heat Map Software. VWO Insights offers Team Sharing, GDPR Compliance, Form Testing, JavaScript Error Detection, Custom Targeting and many more functionalities.

Some top alternatives to VWO Insights includes VWO FullStack, Crazy Egg, Lucky Orange, Smartlook and WebForce Analytics.

Yes, VWO Insights provides API.

No, VWO Insights doesn't provide mobile app.

VWO Insights is located in New Delhi, India

VWO Insights offers Free Trial, Subscription pricing models

We don't have information regarding integrations of the VWO Insights as of now.

The starting price of VWO Insights is $169/Month

This software is researched and edited by

Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].