9.6
Spot Score
Hotjar Review: Is It The Right Heat Map Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Plan Available
GDPR
SOC 2Starts from $39 / Month, also offers free forever plan
Overview
Pricing
Features
Buyer feedback
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
SpotSaaS Analysis for Hotjar
Hotjar is a heat map software used by Product Managers and UX/UI Designers in medium-sized businesses and eCommerce companies to gain insights into user behavior. With a rating of 4.1/5 from 1,267 reviews, it is broadly validated, indicating general satisfaction among its users.
Hotjar excels in providing valuable insights into user behavior, which significantly aids in website optimization. Its user-friendly interface makes it accessible for those without technical expertise, offering features like heatmaps, recordings, surveys, and feedback tools. However, some users note limitations in integration options with other tools, which could be a drawback for those needing extensive connectivity.
Quick facts about Hotjar
What is Hotjar?
The Hotjar Heatmap Tool helps you to significantly understand and improve the experience of your users on your website. By allowing you to see exactly where they spend their time, click and scroll in real-time, you can easily understand what is working well and what needs improvement. When combined with targeted recordings of actual user sessions on your website, you can truly boost the performance and quality of your website. By visualizing every click (and even inaction) on your website, Hotjar lets you understand how a user interacts with each page on your site so that you can increase conversions and sales.
Pricing
Starts from $39 / Month
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2GDPRSSO & MFA supported
Data residency:Global
Platform
Web + mobile app (iOS & Android)
Hotjar Software Demo
Hotjar was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Hotjar
- Use cases
- Martech teams, SaaS companies, ECommerce businesses
- Team types
- Product Managers, UX/UI Designers
- Company size
- 11-50 employees, 51-500 employees
- Workflow style
- Simple and streamlined
- Setup complexity
- Low
Why teams choose Hotjar
Provides valuable insights into user behavior through heatmaps and session recordings
User-friendly interface that is easy to set up and use without technical expertise
Comprehensive features including heatmaps, recordings, surveys, and feedback tools
Is Hotjar right for you?
Best for visualizing user behavior with heatmaps and session recordings.
Choose Hotjar if
- You need an easy-to-use tool for analyzing website user interactions.
- Your team includes product managers, UX/UI designers, or marketing managers.
- You want combined qualitative and quantitative user behavior data in one platform.
Consider alternatives if
- Your organization requires extensive integrations with other enterprise tools.
- You need advanced features available on a free or very low-cost plan.
What buyers should know before shortlisting Hotjar
Hotjar stands out as a powerful and user-friendly tool for website optimization and user behavior analysis. Users appreciate its comprehensive features like session recordings, heatmaps, and user-friendly interface, making it valuable for improving website performance and user experience.
The ability to analyze visitor activity and generate actionable insights is a key strength of Hotjar, helping users understand user behavior, optimize site elements, and enhance overall user experience. While Hotjar has received praise for its effectiveness in providing valuable insights, some users have mentioned minor drawbacks such as privacy concerns related to session recordings and limitations in integration with other tools.
Additionally, there are comments on price changes affecting certain features availability which might impact long-time users. Overall, Hotjar continues to be a popular choice for businesses seeking to gain valuable insights into user behavior and enhance their digital platforms, offering a robust set of tools to track, analyze, and optimize website performance for better engagement and conversions.
Hotjar pros and cons
- Hotjar pros
Provides valuable insights into user behavior through heatmaps and session recordings
User-friendly interface that is easy to set up and use without technical expertise
Comprehensive features including heatmaps, recordings, surveys, and feedback tools
- Hotjar cons
Limited integration options with other tools
Pricing concerns due to limited free features and recent pricing changes
Ready to try it?
Get started with Hotjar
Try the free plan and upgrade when ready.
Still comparing?
See how it stacks up
Compare Hotjar side-by-side with top Heat Map Software alternatives.
What is the pricing of Hotjar?
Hotjar Pricing Plans
Basic
Up to 35 daily sessions
Automatic data capture
Unlimited heatmaps
Up to 1,050 recordings/month
Create and store 3 surveys & incoming feedback widgets
Plus
$39
/Month
Everything in Basic, and:
Up to 100 daily sessions
Powerful filters for recordings
Trigger recordings by page or event
Up to 3,000 recordings/month
Show more +
Business
$99
/Month
Everything in Plus, and:
500 - 2,500 daily sessions
Seven custom-built integrations
Analyze key user cohorts
Rage clicks and u-turns
Show more +
Scale
$389
/Month
Everything in Business, and:
4,000+ daily sessions
Dedicated Hotjar Customer Success Manager
SAML single sign-on (SSO)
Enough data for the largest sites
Show more +
Hotjar reviews and ratings
Buyer sentiment
Overall positive sentiment highlights Hotjar's effectiveness in delivering actionable user insights with an easy-to-use interface, tempered by concerns over pricing and some usability challenges.
What buyers like
- Ease of use
- Insightful user behavior data
- Comprehensive feature set
Common complaints
- Limited integrations
- Pricing and feature restrictions on free plan
What users are saying
PŁ
Piotr Łukaszkiewicz
11/06/24
Excellent Customer Supprt
We have recently made a mistake while buying a higher plan in Hotjar. We have contacted Hotjar's support. The response came in a few minutes and they ...
Read more
АГ
Антон Гречинский
03/20/24
amazing tool if compare with smartlook…
amazing tool if compare with smartlook or others
UB
Usha B
11/29/23
"Analyze every visitor's activity"
What do you like best about Hotjar? Hotjar has everything which is required to analyse visitor's activity which may required for customising website ...
Read more
KS
Khushi S
08/10/23
"Powerful tool that gives designer, marketers and owners, insight into how users interacting the site"
What do you like best about Hotjar? User-friendly tool, which helps the designers to improve the user experience of their application. It records user ...
Read more
LH
Letitia H
04/27/23
"Quickly set up and start using Hotjar without needing any technical knowledge."
What do you like best about Hotjar? Hotjar is a powerful and user-friendly tool for website optimization and user behavior analysis, making it a great ...
Read more
AU
Anonymous User
04/20/23
"Superb web analytics tool."
What do you like best about Hotjar? The best part of Hotjar is its ability to provide valuable insights into user behavior and website performance. I ...
Read more
What are the features of Hotjar?
With the Customer Feedback feature, Hotjar enables you to gather direct input from your users through surveys and feedback polls. This valua…
The Filtered Results feature allows you to segment data based on specific criteria such as user demographics, behavior, or referral sources.…
Hotjar's Form Testing feature allows you to analyze how users interact with your online forms. By tracking metrics such as form abandonment…
Hotjar's Funneling feature provides insights into user pathways through your website, allowing you to visualize how visitors navigate from o…
The JavaScript Error Detection feature helps you monitor and identify any JavaScript errors that may occur on your website. By automatically…
Hotjar’s Session Recording feature captures real-time video recordings of user interactions on your website. This tool offers a comprehensiv…
Hotjar security and data handling
Key compliance certifications and security features for IT and security teams evaluating Hotjar.
Certifications
Security features
Developer & data
Alternatives to Hotjar
Why buyers keep looking beyond Hotjar
Users may seek alternatives to Hotjar if they require more advanced analytics features, such as deeper segmentation or custom reporting, which some competing tools offer for enhanced data insights.
Cost considerations can drive users to explore alternatives, especially for startups or small businesses that find Hotjar's pricing structure less accommodating compared to budget-friendly options.
Some users may look for alternatives if they need better integration capabilities with their existing tech stack, as certain competitors provide seamless connections with a wider range of third-party applications.
Users might also consider alternatives if they prioritize specific usability testing features, such as remote user testing or advanced session recording options that better fit their research methodologies.
Lastly, organizations seeking enhanced customer support and training resources may find alternatives appealing, especially if they require more hands-on assistance than what Hotjar offers.
Hotjar Support Options
Frequently Asked Questions About Hotjar
Common questions buyers ask before choosing Hotjar.
Hotjar is a Heat Map Software. Hotjar offers Form Testing, JavaScript Error Detection, Funneling, Customer Feedback, Filtered Results and many more functionalities.
Hotjar is a strong fit if: You need an easy-to-use tool for analyzing website user interactions.; Your team includes product managers, UX/UI designers, or marketing managers.. Consider alternatives if: Your organization requires extensive integrations with other enterprise tools.; You need advanced features available on a free or very low-cost plan..
Buyers commonly note the following limitations of Hotjar: Limited integration options with other tools; Pricing concerns due to limited free features and recent pricing changes; Interface can be confusing for some users, requiring effort to locate certain features.
Some top alternatives to Hotjar includes VWO Insights, VWO FullStack, Crazy Egg, Lucky Orange and WebForce Analytics.
Hotjar offers Freemium, Subscription pricing models
The starting price of Hotjar is $39/Month
Ready to try it?
Get started with Hotjar
Get started with the free plan — no credit card required.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
