Overview of Hotjar

Form testing is the practice of evaluating the design, copy, and length of your website's forms to improve their conversion rates. Unoptimized forms can reduce conversions and jeopardize all of your efforts to bring traffic to those forms through organic or paid advertising. Form testing is similar to A/B testing, but instead of focusing on pages, it focuses solely on your website's forms, regardless of their kind (registration, subscription). Form testing is available to everyone who owns and maintains a website. Form testing is commonly used by businesses, e-commerce stores, and online retailers to guarantee that customers submit feedback.

Customers submit information about their experiences with a product or service in the form of customer feedback. Its goal is to expose their degree of happiness and assist development, customer success, and marketing teams in determining where they can improve. Customers' feedback can be proactively gathered by polling and surveying them, interviewing them, or asking for reviews. Groups can also collect feedback passively by giving users a spot in the product to leave comments, concerns, or compliments. Without client input, a company can never know if its effect provides value to its customers. Likewise, the product and go-to-market teams won't know whether they're cultivating loyal customers unless they know if they're getting a deal.

Session Recording' refers to a tool that records website visitors' browsing sessions. These recorded sessions provide unrivaled insight into traffic's web browsing habits. Marketers can use the Session Recording feature to record and replay a website user's trip, analyze and research how the user navigates the site, and identify screen output and user interaction. Session recording is an essential tool for online marketers to examine visitor behavior and optimize it to improve site usability, analyze conversion rates, and provide a high-quality user experience. Session Recording also allows them to determine buying intents and target marketing and product development operations accordingly.