Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Heat Map Software
Smartlook leads with a 9.8 SpotScore and 4.5/5 from 1,988 reviews — the most validated tool in this category — offering session recordings, heatmaps, and funnel analytics on a freemium plan that covers up to 1,500 sessions per month. Plerdy earns a 4.6/5 from 245 reviewers at a 9.3 SpotScore with freemium access, combining click heatmaps with an SEO audit tool and conversion funnel reporting in a single dashboard useful for agencies managing multiple client sites. FullStory scores 4.4/5 from 509 reviews at a 9.6 SpotScore, the choice for product and UX teams at larger companies who need high-fidelity session replay with DX analytics and direct integrations into their data stack.
Heatmap software visualizes where visitors click, scroll, and drop off on web pages, giving conversion and UX teams behavioral data to inform design and copy decisions. The main buyers are CRO specialists, UX researchers, and growth marketers at e-commerce brands and SaaS companies.
Quick picks for Heat Map Software
- Best overall — Smartlook
- Best for enterprise product analytics — FullStory
- Best for heatmaps plus SEO data — Plerdy
- Best free option — Smartlook
Who gets the most from Heat Map Software
- 1Product Managers at SaaS companies analyzing user behavior to optimize product features
- 2UX/UI Designers in eCommerce businesses seeking to improve website engagement through visual user interaction data
- 3Digital Marketing Managers in Martech teams aiming to improve campaign performance via detailed heatmap and session analytics
How to choose Heat Map Software
If you need quick setup and ease of use, filter by products with strengths like 'Easy installation' or 'User-friendly interface'; for advanced behavioral insights, sort by products offering detailed session recordings and heatmaps. When targeting enterprise clients or requiring extensive integrations, filter by 'Enterprise' deployment and check marketplace options.
Our research is independent and data-backed. We review thousands of tools and use real buyer signals — without the hype.
Best picks for
Showing 1-15 out of 15
9.3
SpotScore
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What is Plerdy?
Plerdy has a universal mobile SDK that syncs with its Heat Map—a social media navigation and tracking platform for mobile apps. The Heat Map records where people click, which parts of the app they use, and how long they stay at each page. Users can see all of this data in the interface, along ...
Read more about Plerdy8.2
SpotScore
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What is Cux.io?
Cux.io is an intuitive software that provides heat map analytics, easy to use reports and user interface. Cux.io's built in reporting tool allows for good-to-great analysis of your website's performance and provides insights into how a visitor uses a website, where they click on a page, where ...
Read more about Cux.io8.9
SpotScore
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What is Mouseflow?
The MouseFlow plugin records user behavior and displays heat maps that show areas of interest on your site. It is ideal for optimizing your information architecture and deciding on the placement of key features on your site. With a heat map, you can see which page is getting the most attention, ...
Read more about MouseflowStarts from $24/Month when Billed Yearly, also offers free forever plan
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7.4
SpotScore
Attention Insight
Streamline your time management effortlessly.
Best for: SMB teams · Mid-market · Enterprise
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What is Attention Insight?
Attention Insight™ gives you time back by showing you how and where you spend your time. Unlike other tracking apps, it's fast, easy to use, and it leaves your existing calendar intact and waiting for your appointments.With an entirely redesigned interface, this offers a quicker way of finding ...
Read more about Attention InsightAttention Insight offers custom pricing plan
9.8
SpotScore
Smartlook
Uncover customer insights to maximize your potential.
Best for: SMB teams · Mid-market · Enterprise
GDPRAdd to compare
What is Smartlook?
Smartlook is a session recording and behavioral analytics platform used by product and UX teams at web and mobile app companies who need to understand user behavior beyond pageview counts. It records user sessions, tracks custom events, and segments recordings by user attributes so teams can ...
Read more about Smartlook8.8
SpotScore
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What is Lucky Orange?
Lucky Orange is a website heatmap and session recording tool used by UX researchers, conversion rate optimizers, and marketing teams who need to understand how visitors navigate and interact with their site. It captures click heatmaps, scroll depth maps, and individual session recordings so ...
Read more about Lucky Orange8.3
SpotScore
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What is LiveSession?
The LiveSession™ software allows players to track, analyze and improve their game from a smartphone or tablet. With this technology, players can provide real-time data that is displayed on the screen of the Analytics Stick while they're playing on the field. We offer different levels of ...
Read more about LiveSession9.6
SpotScore
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What is FullStory?
The FullStory Chrome Extension lets you see every click, scroll, and keystroke your visitors make on your site, allowing you to review every step of their journey. You'll find insights about what they do on each page where FullStory is installed, so you can review exactly why a customer may ...
Read more about FullStory7.9
SpotScore
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What is Deepneurals?
Deepneurals is a heat map software company, providing visualization tools for businesses to monitor and analyze data.This software provide visual analytics solutions to organizations in a broad range of industries, including pharmaceuticals, manufacturing, chemical, automotive, pharmaceuticals, ...
Read more about Deepneurals7.0
SpotScore
WebTrackFlow
Elevate your online presence with data-driven insights.
Best for: SMB teams · Mid-market · Enterprise
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What is WebTrackFlow?
Unlock the power to elevate your online presence with WebTrackFlow, the ultimate platform to drive your business growth. Delve into the realm of heightened website conversions with this cutting-edge web tool that delivers comprehensive insights and performance metrics for optimizing content, ...
Read more about WebTrackFlow9.4
SpotScore
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What is Crazy Egg?
With Crazy Egg, you can measure the customer experience of any web page in minutes—and then make it far better. You'll pinpoint which of your web pages work and don't work; find out how users are behaving online; and then use that information to optimize your site with design tweaks or content ...
Read more about Crazy EggCrazy Egg offers custom pricing plan
9.6
SpotScore
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What is Hotjar?
The Hotjar Heatmap Tool helps you to significantly understand and improve the experience of your users on your website. By allowing you to see exactly where they spend their time, click and scroll in real-time, you can easily understand what is working well and what needs improvement. When ...
Read more about HotjarStarts from $39/Month, also offers free forever plan
7.7
SpotScore
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What is TruConversion?
TruConversion is an all-in-one analytics tool designed to give you the insight you need to optimize conversions on your website and mobile apps. With its insightful Funnel tracking feature you can quickly detect what's working and what's not, plus you can easily fix bottlenecks with our unique ...
Read more about TruConversion8.6
SpotScore
VWO Insights
RECOMMENDED
Uncover user behavior, optimize your strategy with VWO Insights.
Best for: SMB teams · Mid-market · Enterprise
GDPRAdd to compare
What is VWO Insights?
The VWO Heat Map for mobile app enhances user experience by providing visual capture of the interest on any piece of content at a given time. With easy access to insights, marketers can now get to know more about their audience and know how to better communicate on how they can meet their ...
Read more about VWO Insights8.5
SpotScore
Inspectlet
See your website through your visitors' eyes.
Best for: SMB teams · Mid-market · Enterprise
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What is Inspectlet?
Inspectlet is a heatmap software solution that captures your visitor behavior online and generates an easy to understand visual analytics report within minutes. It uses JavaScript to record visitors' actions, like mouse clicks, keyboard presses, scrolls and form submits, and these videos are ...
Read more about InspectletStarts from $33/Month when Billed Yearly, also offers free forever plan
Learn More About Heat Map Software
A buyer's guide to heat map — how the top tools rank, what they cost, the features and types to compare, and the questions to ask before you buy.
At its core, heat map gives a team one shared system for work that would otherwise sprawl across spreadsheets, inboxes, and memory — so everyone sees the same current picture.
Companies adopt heat map to remove busywork and standardize how things get done. From focused tools to all-in-one suites, Smartlook, Hotjar, and FullStory sit at the top on Spotsaas.
Spotsaas tracks 21 heat map products. Across the top 10 ranked here, entry plans start as low as $9/month and every one offers a free trial.
Before you shortlist heat map, get clear on scale, must-have integrations, real pricing, and support — the factors that actually decide fit. The questions below are where to start.
- What's the core job you need heat map to do, and which tool fits that best?
- How many users will be on the heat map tool now — and what does pricing look like at twice that?
- Which tools in your stack must it integrate with (e.g. your other tools)?
- What onboarding, training, and support does the heat map vendor provide?
- Is the free trial long enough to test the heat map tool with real data?
What is heat map?
Heat Map Software is software that centralizes heat map — the records, tasks, and history that would otherwise be scattered — into one place every stakeholder can access.
A heat map tool collects information from multiple inputs, keeps it organized, and automates the busywork around it — the routing, the reminders, the updates — so people focus on the decisions, not the admin.
The result is a single, real-time view of your heat map. Smartlook, Hotjar, and FullStory take different approaches — some focus on simplicity, others on breadth — which is exactly what the comparison below is built to clarify.
Spotsaas tracks 21 heat map products — one of the more populated categories on the platform. [1]
The 10 top-ranked tools alone carry 1,781 verified user reviews. [1]
Best Heat Map Software, ranked by Spotscore
The highest-ranked heat map on Spotsaas. Smartlook and Hotjar lead the field, with the rest close behind on a mix of features, value, and user reviews.
Spotscore is a 0–10 composite of features, reviews, and value; the star rating reflects user reviews only. A tool can rank high on Spotscore while carrying a slightly lower star average, so it's worth reading both columns.
| # | Product | SpotScore | Rating | Reviews | Starting price |
|---|---|---|---|---|---|
| 1 | SmartlookTop rated | 9.8 | ★★★★★4.50 | 280 | $39Free trial |
| 2 | 9.6 | ★★★★★4.10 | 359 | $39Free trial | |
| 3 | 9.6 | ★★★★★4.40 | 276 | —Free trial | |
| 4 | 9.4 | ★★★★★4.36 | 136 | —Free trial | |
| 5 | 9.3 | ★★★★★4.60 | 164 | $23Free trial | |
| 6 | 8.9 | ★★★★★4.60 | 334 | $24Free trial | |
| 7 | 8.8 | ★★★★★4.30 | 107 | $9Free trial | |
| 8 | 8.6 | — | 51 | $169Free trial | |
| 9 | 8.5 | ★★★★★4.00 | 47 | $33Free trial | |
| 10 | 8.3 | ★★★★★4.60 | 27 | $55.63Free trial |
Order reflects Spotscore first, then how many reviews back it. Prices shown are the published starting plan.
What reviewers say
Spotsaas has aggregated 1,781 verified user reviews across these tools. The ratings below are real review averages — a useful gut-check on any heat map shortlist.
Heat Map pricing and cost considerations
Pricing for heat map is usually per user per month, billed monthly or annually, and scales across tiers. Where you land depends on team size and how much heat map capability you need bundled in.
Look past the sticker price at the total cost of owning heat map: onboarding and data migration, paid add-ons and integrations, admin time, and per-seat increases as you grow. Model the all-in cost at your projected 12-month headcount before committing to a heat map contract.
Types of heat map
- All-in-one platformsBroad suites that cover the full heat map workflow in one place. Smartlook is an example, suited to teams that want everything integrated rather than stitched together.
- Specialist / best-of-breed toolsFocused tools that do one part of heat map exceptionally well; Hotjar fits teams that prefer depth in the area that matters most over breadth.
- SMB-friendly toolsLower-cost, quick-to-deploy options built for small teams — Lucky Orange starts at $9/month and gets a team running fast.
- Enterprise-grade platformsHighly configurable systems built for scale, governance, and complex workflows, like Hotjar — the most-reviewed option here.
- Cloud-based deliveryMost heat map today is delivered via the cloud, cutting IT overhead and enabling secure remote access — the default for fast-growing teams.
What to compare in heat map
No single tool is best for everyone — fit depends on the capabilities your team uses daily. These are the features that most separate heat map tools, and the ones worth testing in a trial.
- Core functionalityDepth of the primary heat map capabilities — the reason you're buying. Compare how Smartlook and Hotjar handle your must-have workflows.
- Ease of useHow quickly a team gets productive in the heat map tool day to day; even the most capable heat map delivers nothing if people won't adopt it.
- Integrations & APINative connectors plus an open API to wire your heat map into the rest of the stack, including your other tools.
- Reporting & analyticsDashboards that turn heat map activity into decisions leaders can act on in real time, not month-end.
- AutomationAutomating the repetitive parts of heat map cuts manual effort and error — usually the single biggest time saver here.
- Security & complianceAccess controls, data protection, and the certifications that heat map buyers in regulated industries can't skip.
- Support & onboardingDocumentation, training, and responsive support — for heat map, this largely decides how fast you see value.
Why teams adopt heat map
Done right, heat map pays for itself in time saved and clearer visibility. Reviewers point to four benefits most consistently.
One source of truth
With heat map in place, everyone works from the same current records, so handoffs stop dropping and nobody acts on a stale copy.
Reviewers of Smartlook point to that single, up-to-date view as the main reason they adopted it.
Less manual work
Heat Map automation removes repetitive entry and status-chasing, freeing the team for work that actually needs a human.
Teams credit automation in tools like Hotjar with cutting hours of manual effort each week.
Better visibility
Real-time heat map reporting shows what's happening while there's still time to act on it, not after the fact.
Managers report that consistent, current heat map data is what finally made their planning reliable.
Room to scale
The right heat map tool grows with the team instead of forcing a painful migration a year in.
Higher-rated options like Hotjar are cited for scaling without a rebuild.
Common heat map buying challenges
Most heat map rollouts stumble on the same five things. Below is each hurdle, the question that exposes it, and how to get ahead of it.
Cost and pricing creep
Entry prices for heat map look modest, but per-seat increases and paid add-ons can inflate the bill, especially at higher tiers.
Essential questions to ask the vendor:
- What's the all-in cost at 2x our seats?
- Which features are add-ons vs included?
How to overcome it: Get tier-by-tier transparency upfront and model cost at your 12-month headcount; Lucky Orange is a useful low-end benchmark.
Steep learning curve
New workflows slow heat map adoption when data entry feels heavy or the team resists changing how they work.
Essential questions to ask the vendor:
- What onboarding and training do you provide?
- How fast do teams typically go live?
How to overcome it: Favor tools known for fast onboarding and pilot with one team before a full rollout.
Limited or underdeveloped features
Some heat map tools miss functionality that's critical to a specific workflow, and it only surfaces after rollout.
Essential questions to ask the vendor:
- Can you show your roadmap?
- How do you prioritize customer feature requests?
How to overcome it: Map your must-have features to specific products during the trial — don't assume parity across tiers.
Support and reliability
Slow support or downtime hits hard once heat map becomes the team's daily hub.
Essential questions to ask the vendor:
- What are your support channels and response times?
- Do you offer SLAs?
How to overcome it: Weigh review-based reliability signals and clarify SLAs before signing.
Integration gaps
The tool loses value when it can't connect cleanly to the rest of your stack, like your other tools.
Essential questions to ask the vendor:
- What native integrations exist for our tools?
- How complex is setup?
How to overcome it: Confirm native connectors (not just an API) for your key tools early in the evaluation.
What heat map is used for
Reviews surface a consistent set of jobs teams hire heat map to do — most of them about making sure nothing falls through the cracks.
- Standardizing the workflowTeams use heat map to standardize how work gets done so quality doesn't depend on who's handling it; Smartlook is a common choice for putting that structure in place.
- Centralizing records & dataKeeping heat map records in one place so every team pulls from accurate, current information instead of duplicated spreadsheets.
- Automating routine workAutomating the repetitive parts of heat map to cut manual effort and free time for higher-value work — tools like Hotjar lean heavily on this.
- Reporting & oversightGiving leaders real-time visibility into heat map to catch issues early and plan ahead with confidence.
Who uses Heat Map Software
Heat Map tools are used across an organization — from frontline staff and team leads to operations, admins, and executives who rely on the reporting. Adoption spans industries including software and technology, professional services, healthcare, financial services, and agencies.
Best Heat Map Software for your team
Top overall heat map pick
The highest-ranked heat map on Spotsaas.
- Smartlook — Easy to install and configure, providing quick setup and usability for users.
Best value
The most capability per dollar in heat map.
- Lucky Orange — Lowest entry price of the top picks at $9/month.
Most reviewed
The most battle-tested heat map by real users.
- Hotjar — The largest verified review base in this list (359 reviews).
Best for large orgs
Heat Map built for scale and governance.
- Hotjar — A strong fit for bigger teams that need configurable heat map.
Where heat map is heading
Three shifts are reshaping what buyers should expect from heat map over the next few years.
- AI-assisted workAI is moving into heat map fast — automating routine steps, scoring and prioritizing work, and drafting content — shifting tools from passive record-keeping to active assistance.
- Unified data & deeper integrationHeat Map tools are consolidating adjacent functions and integrating more deeply, so teams stop reconciling separate systems and act on one source of truth.
- Faster onboarding & transparent pricingBuyers now expect heat map to ship with quick setup, clear pricing, and strong mobile and remote access as standard, not premium add-ons.
Frequently asked questions
Most Popular FAQs
What is heat map?
Heat Map Software centralizes heat map so a team works from one shared, current system instead of scattered spreadsheets and tools — adding automation and reporting on top.
How much does heat map cost?
Entry plans across the top picks here start at $9/month and average about $49/month. Watch for per-seat increases and paid add-ons when comparing heat map plans.
Which heat map is best?
Do these tools offer a free trial?
Yes — 10 of the top 10 ranked tools offer a free trial or freemium plan, so you can test with real data first.
Small Business FAQs
What is the most affordable heat map?
Lucky Orange is the lowest-priced of the top picks at $9/month, a good starting point for small teams that still want core capability.
What is the best heat map for small teams?
Small teams usually want low cost and fast setup; Lucky Orange and Hotjar are practical starting points without heavy admin overhead.