9.6
SpotScore
FullStory Review: Is It The Right Heat Map Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial & Free Plan Available
GDPR
SOC 2FullStory offers custom pricing plan
Overview
Pricing
Features
Buyer feedback
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
Spotsaas Analysis for FullStory
FullStory at 4.4/5 from 509 reviews and SpotScore 9.6 is the primary choice for Product Managers and UX Designers at mid-market companies (50–500 employees) who need session replay and heatmap data. Hotjar at 4.4/5 from 509+ reviews serves e-commerce teams focused on conversion optimization through visual feedback tools. Crazy Egg at 4.4/5 from 509+ reviews targets digital marketing agencies that prioritize affordability and quick implementation.
Heat map software captures user interactions on web pages and applications, replacing manual user testing for product teams. It reduces time spent analyzing user behavior from weeks to hours by automating session recording and click tracking.
Quick picks:
What is FullStory?
The FullStory Chrome Extension lets you see every click, scroll, and keystroke your visitors make on your site, allowing you to review every step of their journey. You'll find insights about what they do on each page where FullStory is installed, so you can review exactly why a customer may have abandoned their shopping cart or why a prospect never set up an appointment.
Pricing
FullStory offers custom pricing plan
Free Trial available
Best For
Suited for small teams, SMBs, and enterprise
Security & Compliance
SOC 2GDPRSSO & MFA supported
Data residency:🇺🇸
FullStory Software Demo
FullStory was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider FullStory
- Use cases
- SaaS companies, E-commerce businesses, Digital marketing agencies
- Team types
- Product Managers, UX Designers
- Company size
- 50 to 500 employees, Medium Business
- Workflow style
- Simple and streamlined
- Setup complexity
- Low
Why teams choose FullStory
Detailed session replay and user behavior analytics
Easy and quick setup with intuitive dashboards
Real-time feedback and alerts for improving user experience
Is FullStory right for you?
Best for detailed session replay and user behavior analytics in medium businesses.
Choose FullStory if
- You need comprehensive session replays combined with heatmaps for deep user journey insights.
- Your team values quick, easy setup with intuitive dashboards for fast data sharing.
- You want real-time feedback and alerts to proactively improve user experience.
Consider alternatives if
- Your organization requires extensive third-party app integrations beyond FullStory’s limited marketplace.
- Your team lacks dedicated support or training resources to manage the initially steep learning curve.
What buyers should know before shortlisting FullStory
FullStory has garnered significant praise over the past year for its powerful capabilities in providing detailed analytics and session replays for users. Customers are delighted with its ability to track user behavior, analyze sessions, and generate valuable insights to enhance user experience.
Many users appreciate the ease of setting up dashboards for quick sharing of data across teams, enhancing collaboration and decision-making processes. Moreover, FullStory's intuitive interface and quick setup have impressed users from various departments, highlighting its versatility and usability.
The platform's diverse features, such as funnels, journeys, and alert systems, are commended for simplifying complex data into actionable decisions. While some users mention the occasional need for improvements in data depth or potential setup challenges, the overall sentiment is overwhelmingly positive.
FullStory is hailed as a vital tool for businesses seeking to understand and optimize user experiences effectively, making it indispensable across teams and departments.
FullStory pros and cons
- FullStory pros
Detailed session replay and user behavior analytics
Easy and quick setup with intuitive dashboards
Real-time feedback and alerts for improving user experience
- FullStory cons
Steep learning curve for exploring full feature set without adequate support
Limited marketplace for additional apps and connectors
Ready to try it?
Get started with FullStory
Start your free trial — no credit card required.
Still comparing?
See how it stacks up
Compare FullStory side-by-side with top Heat Map Software alternatives.
What is the pricing of FullStory?
FullStory uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
FullStory Pricing Plans
Weighing your options?
Not sure if FullStory fits your budget?
FullStory reviews and ratings
Buyer sentiment
Users generally praise FullStory for its powerful analytics, ease of setup, and valuable session replay features, though some find the feature set initially overwhelming and desire more integrations.
What buyers like
- Ease of setup
- Detailed user behavior insights
- Real-time feedback
Common complaints
- Steep learning curve
- Limited third-party integrations
Are you using FullStory?
What users are saying
BB
Brianna B
05/29/24
"FullStory is my favorite tool in our box!!"
What do you like best about Fullstory? FullStory makes it easy to view user sessions to know how to best support our users with questions or ...
Read more
TK
Tyler K
05/29/24
"Analytics with context!"
What do you like best about Fullstory? I love having a a full analytics platform to keep track of what my customers are doing. I really like how you ...
Read more
AU
Anonymous User
05/29/24
"Works very well to debug your production issues"
What do you like best about Fullstory? Ability to replay the user session and view all different analytics What do you dislike about Fullstory?
DS
Daniel S
02/08/24
"FullStory has been instrumental in monitoring our funnels, customer journey, and pain points"
What do you like best about FullStory? FullStory's ability to quickly setup and iterate useful Dashboards to track user actions. Dashboards have been ...
Read more
AL
Alejandro L
11/08/23
"Fuyllstory gives you the authentic picture of wha's going on on your site"
What do you like best about FullStory? Fullstory offers an incredibly powerful capability that allows me to uncover issues, identify key patterns, ...
Read more
BB
Brianna B
10/30/23
"FullStory is my favorite tool in our box!"
What do you like best about FullStory? FullStory makes it easy to view user sessions to know how to best support our users with questions or ...
Read more
- See if FullStory fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of FullStory?
Chat connection allows you to link your project management system directly to your team's email and chat solutions. This will enable data to…
If Video Solutions is enabled in your network, you can add key values, audience segmentation, or content metadata in custom targeting for vi…
Filtered Results is a powerful feature that allows users to easily find and access specific information within a software application. It is…
Form testing is the practice of evaluating the design, copy, and length of your website's forms to improve their conversion rates. Unoptimiz…
Funneling is a powerful software feature that is widely used by businesses to optimize their marketing and sales strategies. It essentially…
The General Data Protection Regulation or GDPR is a regulatory framework that establishes standards for acquiring and processing personal da…
JavaScript Error Detection is a feature that is essential for any software or application that utilizes this programming language. It is an…
Real-time view is a software feature that provides users with a live, up-to-date display of data, information, or events. It allows users to…
Session Recording' refers to a tool that records website visitors' browsing sessions. These recorded sessions provide unrivaled insight into…
Team sharing is a communication and project management technique that stresses collaboration, creative thinking, and equal involvement to ac…
FullStory security and data handling
Key compliance certifications and security features for IT and security teams evaluating FullStory.
Certifications
Security features
Developer & data
Alternatives to FullStory
Why buyers keep looking beyond FullStory
Pricing starts at $99/month — startups and small teams under 10 employees often switch to Hotjar ($39/month) or Crazy Egg ($49/month) for basic session recording
Onboarding requires 2–3 weeks of configuration; teams preferring immediate setup choose Hotjar or Microsoft Clarity (free)
HIPAA and SOC 2 compliance gaps push healthcare and fintech teams to Contentsquare or Tealeaf
Product teams needing heatmaps or form analytics as primary features gravitate toward Hotjar or Crazy Egg instead
Integration with Segment, Amplitude, or Mixpanel requires custom API work — competitors like Heap offer native connectors
FullStory Support Options
Frequently Asked Questions About FullStory
Common questions buyers ask before choosing FullStory.
FullStory is a Heat Map Software. FullStory offers Team Sharing, GDPR Compliance, Form Testing, JavaScript Error Detection, Custom Targeting and many more functionalities.
FullStory is a strong fit if: You need comprehensive session replays combined with heatmaps for deep user journey insights.; Your team values quick, easy setup with intuitive dashboards for fast data sharing.. Consider alternatives if: Your organization requires extensive third-party app integrations beyond FullStory’s limited marketplace.; Your team lacks dedicated support or training resources to manage the initially steep learning curve..
Buyers commonly note the following limitations of FullStory: Steep learning curve for exploring full feature set without adequate support; Limited marketplace for additional apps and connectors; Pricing details are not publicly available, requiring sales engagement.
Some top alternatives to FullStory includes VWO Insights, VWO FullStack, Crazy Egg, Lucky Orange and Steel Analytics.
FullStory offers Free Trial, Freemium, Quotation Based pricing models
The starting price is not disclosed by FullStory. You can visit FullStory pricing page to get the latest pricing.
Ready to try it?
Get started with FullStory
Start your free trial — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
