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List of the Best Email Marketing Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Email Marketing Software

GetResponse impresses with a SpotScore of 9.8/10, indicating exceptional user satisfaction and reliability. Constant Contact, with its extensive 7,452 ratings, provides a well-vetted option for those seeking a widely used platform. MailChimp offers a strong freemium model, appealing to users who prefer to start without upfront costs.

Email marketing software automates and optimizes email campaigns, primarily purchased by marketing teams at small to medium-sized enterprises seeking to enhance customer engagement and drive sales.

Quick picks for Email Marketing Software

  • Best overallGetResponse
  • Best for high-volume usersConstant Contact
  • Best for budget-conscious marketersMailChimp
  • Best free optionSendinBlue

Who gets the most from Email Marketing Software

  • 1Marketing managers at SaaS companies running automated lead nurturing campaigns
  • 2Small business owners in e-commerce seeking easy-to-use email marketing with customizable templates
  • 3Email marketing specialists at nonprofits managing segmented donor outreach and engagement
How to choose Email Marketing Software

If you need quick onboarding with customizable templates, filter by Free Trial and user-friendly interfaces. For advanced automation and segmentation, sort by rating and filter by Enterprise deployment to find tools supporting complex workflows.

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Showing 1-20 out of 227

8.8

Spot Score

Campaigner

Campaigner

RECOMMENDED

Power your email marketing with ease.

Best for: SMB teams · Mid-market · Enterprise

3.0

Add to compare

What is Campaigner?

The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, it is simple to use, and will have you sending emails in minutes.

Read more about Campaigner
Free TrialTry Free →·

Starts from $14/month when monthly

8.8

Spot Score

Moosend

Moosend

RECOMMENDED

Boost your business with Moosend's email marketing solution.

Best for: SMB teams · Mid-market · Enterprise

4.3

Add to compare

What is Moosend?

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...

Read more about Moosend

Moosend offers custom pricing plan

7.2

Spot Score

SMTP

SMTP

RECOMMENDED

Effortless email delivery, no restrictions.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is SMTP?

SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and components that have been optimized for speed and ease of use. This powerful software is designed for ...

Read more about SMTP

SMTP offers custom pricing plan

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9.8

Spot Score

GetResponse - Email Marketing Software

GetResponse

Streamline your email marketing and see results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is GetResponse?

GetResponse is an online email response software that allows small businesses to create, track and send professional emails within a few clicks. With features like automatic drag-and-drop picture insertion, draft saving, ultra-fast click activation, HTML support, responsive design and more, ...

Read more about GetResponse
Free TrialTry Free →·

Starts from $15.58/Month when Billed Yearly, also offers free forever plan

9.8

Spot Score

ActiveCampaign - Marketing Automation Software

ActiveCampaign

Streamline your marketing efforts and see results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

Read more about ActiveCampaign
Free Trial·

Starts from $29/User/Month

9.6

Spot Score

Constant Contact

Constant Contact

Unleash the power of targeted email marketing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

3.7

Add to compare

watch-demo

Watch Demo

What is Constant Contact?

Constant Contact is a comprehensive email marketing platform that helps small businesses manage email marketing and social media promotions. With time-saving tools to help you find your customers and easily communicate with them, Constant Contact streamlines the way you communicate with your ...

Read more about Constant Contact
Free TrialTry Free →
What buyers evaluate in Email Marketing Software
Email deliverability rates and domain-specific performance (e.g., Gmail deliverability)
Depth and complexity of marketing automation and workflow capabilities
Advanced segmentation and behavioral targeting features for personalized campaigns

9.6

Spot Score

Pipedrive - CRM Software

Pipedrive

Streamline your sales process and close more deals.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

watch-demo

Watch Demo

What is Pipedrive?

Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal for small to mid-sized businesses, agencies, and sales professionals, it offers intuitive tools for lead ...

Read more about Pipedrive
Free TrialTry Free →·

Starts from $14/user/month when monthly, also offers free forever plan

9.5

Spot Score

MailChimp

MailChimp

Connecting businesses with their customers, effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

3.9

Add to compare

watch-demo

Watch Demo

What is MailChimp?

MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software is the easiest way for companies of all sizes to introduce themselves, send professional-looking emails, ...

Read more about MailChimp

Starts from $4.23/month when monthly, also offers free forever plan

9.4

Spot Score

Groove - Sales Engagement Software

Groove

Streamline sales and close deals smarter with Groove.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Groove?

Groove is a sales engagement platform that makes communication and collaboration easy. Feature rich, the system is used by thousands of companies to connect sales teams, track deals from lead to close, and drive revenue. Companies use it every day to communicate more, keep deals moving, and win ...

Read more about Groove

Groove offers custom pricing plan

9.4

Spot Score

SendPulse

SendPulse

Effortlessly connect with customers through email.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

3.8

Add to compare

What is SendPulse?

SendPulse is an email marketing application that helps you build and maintain relationships with your customers. Whether you are a blogger, SaaS company, or solo independent business - email will always be the most direct and cost efficient way to nurture your relationships. SendPulse gives you ...

Read more about SendPulse

SendPulse offers custom pricing plan

9.4

Spot Score

AWeber

AWeber

Boost your email marketing success with AWeber.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.2

Add to compare

What is AWeber?

AWeber is a fully hosted suite of email marketing software. With AWeber's easy to use email marketing features, businesses can send and manage professional HTML newsletters, automatically deliver personalized email messages (newsletters, postcards, and e-cards), build database lists for ...

Read more about AWeber
Free TrialTry Free →·

AWeber offers custom pricing plan

9.4

Spot Score

Campaign Monitor

Campaign Monitor

Effortless and effective email marketing made simple.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.3

Add to compare

What is Campaign Monitor?

Campaign Monitor is a web and email marketing application that allows users to design and send marketing campaigns through the internet. Users use it to communicate with website visitors, create e-newsletters, build databases, and manage all other email marketing needs including multiple ...

Read more about Campaign Monitor
Free TrialTry Free →·

Starts from $10.80/month when yearly

9.4

Spot Score

Zoho Campaigns - Email Marketing Software

Zoho Campaigns

Transform your emails into results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Zoho Campaigns?

Zoho Campaigns empowers businesses to streamline their email marketing efforts with ease. From creating visually stunning campaigns to analyzing performance metrics, Zoho Campaigns offers a robust feature set to engage customers and drive conversions.

Read more about Zoho Campaigns
Free TrialTry Free →·

Starts from $3/Month when Billed Yearly, also offers free forever plan

9.3

Spot Score

MailerLite

MailerLite

Effortlessly create and track email campaigns.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.3

Add to compare

What is MailerLite?

MailerLite software provides you with all the tools and services that you need to create, send, track and report your email campaigns. You have total control of sending email campaigns directly using the built-in SMTP server or send emails via popular delivery services.

Read more about MailerLite
Free TrialTry Free →·

MailerLite offers custom pricing plan

9.2

Spot Score

Benchmark Email

Benchmark Email

Effortless email marketing for your business.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

4.0

Add to compare

What is Benchmark Email?

Benchmark Email is a fully automated email marketing software that does everything for you. ​It's among the most powerful and user-friendly email marketing tools available on the market, with unique features like SiteKey personalization, SmartLinks links that replace CTA buttons in your emails ...

Read more about Benchmark Email

Benchmark Email offers custom pricing plan

9.2

Spot Score

EngageBay - Marketing Automation Software

EngageBay

Streamline your marketing and grow your business effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is EngageBay?

EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing tools and dashboard reporting, it allows you to build out a streamlined prospecting process, nurture leads, ...

Read more about EngageBay

Starts from $13.79/User/Month when Billed Yearly, also offers free forever plan

9.2

Spot Score

WebEngage - Marketing Automation Software

WebEngage

Engage, convert, and personalize your web experience.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is WebEngage?

WebEngage is a cloud based Enterprise Marketing Automation and Personalization platform that helps you to engage with your website visitors, increase conversion rate, reduce bounce rate, increase subscribers & email leads in an effective way. This engagement software with its integration of ...

Read more about WebEngage

WebEngage offers custom pricing plan

9.1

Spot Score

Gmail - Email Marketing Software

Gmail

Connect, communicate, conquer with Gmail.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Gmail?

Gmail gives you fast and easy access to send, receive and manage emails like never before. With its latest updates, you'll always be up-to-date with real-time notifications and swift messaging. Not only is Gmail ideal for personal users, but it can also be incredibly advantageous for companies. ...

Read more about Gmail

9.1

Spot Score

Pinpointe - Email Marketing Software

Pinpointe

Target, connect, and succeed with Pinpointe.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Pinpointe?

The Pinpointe email marketing system offers an easy way to organize, send and track your emails. Pinpointe lets you build websites that allow you to easily see when someone has visited your site, produced by a different company so it is easier to market to them. With Pinpointe, you can connect ...

Read more about Pinpointe
Free TrialTry Free →·

Starts from $490/Month

9.1

Spot Score

iContact

iContact

Power up your email campaigns with iContact.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.2

Add to compare

What is iContact?

iContact is a full-featured, easy-to-use email marketing solution that builds and sends beautiful emails to your prospects and customers, and automates follow-up campaigns so that you never miss a lead. With iContact, you'll build your email lists quickly with our contact importer tools; you ...

Read more about iContact
Free TrialTry Free →·

iContact offers custom pricing plan

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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