9.1
Spot Score
Pinpointe Review: Is It The Right Email Marketing Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial Available
GDPRStarts from $490 / Month
Voxeo
NTP Software
Keynote
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Hunter DouglasTrusted by many companies including Voxeo
Overview
Pricing
Features
Buyer feedback
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Customers
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Security & Compliance
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SpotSaaS Analysis for Pinpointe
Pinpointe is an email marketing software solution frequently used by marketing managers and campaign coordinators in medium to large businesses. With a 4.5/5 rating from 101 reviews, it is broadly validated, indicating strong user satisfaction and reliability.
Users appreciate Pinpointe's simple yet powerful interface, which accommodates both novice and experienced marketers. The flexible drag-and-drop email builder, along with HTML editing options, provides versatility for creating campaigns. However, a limitation is the restriction of one "segment" per contact, which can complicate specific campaign setups.
Quick facts about Pinpointe
What is Pinpointe?
The Pinpointe email marketing system offers an easy way to organize, send and track your emails. Pinpointe lets you build websites that allow you to easily see when someone has visited your site, produced by a different company so it is easier to market to them. With Pinpointe, you can connect more easily with the people you want to reach.
Pricing
Starts from $490 / Month
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
GDPRData residency:Global
Pinpointe Software Demo
Pinpointe was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Pinpointe
- Use cases
- Martech teams, Digital marketing agencies, SaaS companies
- Team types
- Marketing managers, Campaign coordinators
- Company size
- 50-500 employees, Medium to large businesses
- Workflow style
- Flexible and configurable
- Setup complexity
- Medium
Why teams choose Pinpointe
Intuitive drag-and-drop email builder with HTML editing options
Comprehensive analytics including click maps and campaign quality scores
Responsive and expert customer support
Is Pinpointe right for you?
Best for medium to large marketing teams needing intuitive email campaigns.
Choose Pinpointe if
- You want an easy drag-and-drop email builder with HTML editing options.
- You need comprehensive real-time analytics including click maps and quality scores.
- You value responsive expert customer support for campaign assistance.
Consider alternatives if
- Your campaigns require multi-segment contact management beyond one segment per contact.
- You depend on third-party SMTP integrations for email sending.
What buyers should know before shortlisting Pinpointe
Pinpointe On-Demand has established itself as a robust and user-friendly email marketing solution, offering an impressive array of features that cater to both novice and experienced marketers. Users praise its intuitive drag-and-drop email builder, flexible segmentation tools, and comprehensive analytics for optimizing campaigns.
The platform’s robust reporting capabilities, which include click maps, campaign quality scores, and real-time tracking, make it a standout choice for data-driven marketing strategies. Additionally, the pre-flight spam checker is a valuable tool for ensuring deliverability.
What truly sets Pinpointe apart, however, is its exceptional customer support. Many reviewers highlight the responsiveness, expertise, and hands-on assistance provided by the support team, which significantly enhances the user experience.
The platform’s ability to handle complex needs, such as API integrations and advanced segmentation, also earns high marks. Some reviewers note minor limitations, such as a lack of SMTP service integration or restrictions on certain segment functionalities.
However, these are minor quibbles in the face of Pinpointe’s overall efficiency, adaptability, and value. Whether you’re building a straightforward campaign or managing multi-brand email strategies, Pinpointe offers a reliable and innovative solution for email marketers.
Pinpointe pros and cons
- Pinpointe pros
Intuitive drag-and-drop email builder with HTML editing options
Comprehensive analytics including click maps and campaign quality scores
Responsive and expert customer support
- Pinpointe cons
Limitation of one segment per contact
No support for third-party SMTP connectors
Ready to try it?
Get started with Pinpointe
Start your free trial — no credit card required.
Still comparing?
See how it stacks up
Compare Pinpointe side-by-side with top Email Marketing Software alternatives.
What is the pricing of Pinpointe?
Pinpointe reviews and ratings
Buyer sentiment
Users generally appreciate Pinpointe’s ease of use, powerful segmentation, and detailed analytics, though some find the interface dated and segmentation limits restrictive.
What buyers like
- Ease of use
- Advanced segmentation
- Comprehensive analytics
Common complaints
- Segmentation limitations
- Lack of SMTP integrations
What users are saying
JA
Jim A
06/17/22
"Pinpointe at Old Salt Fishing Foundation: Powerful Platform - Stellar Support"
What do you like best about Pinpointe On-Demand? I came to Pinpointe as a relatively unsophisticated email marketer. I found a service that was both ...
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AU
Anonymous User
06/17/21
"Easy to use and great reporting"
What do you like best about Pinpointe On-Demand? The email builder is easy to use and provides great functionality. The reporting is also robust. What ...
Read more
AU
Anonymous User
06/17/21
"Easy to use and great reporting"
What do you like best about Pinpointe On-Demand? The email builder is easy to use and provides great functionality. The reporting is also robust. What ...
Read more
MP
Matt P
06/01/21
"Versatile and Comprehensive"
What do you like best about Pinpointe On-Demand? The best part about Pinpointe is that it allows my company to generate revenue and keep contact ...
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M
Matt
06/01/21
The best part about Pinpointe is that…
The best part about Pinpointe is that it allows my company to generate revenue and keep contact information at the same time. Please it has ...
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A
Alfonso
05/06/21
Nurturing Campaigns and Demand Generation are much more powerful with Pinpointe
PROS: When a company has such closed-loop marketing goals as we have, it is quite of a challenge to find an email marketing solution that can respond ...
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- Real pricing — no sales pressure
- A demo or quick answers, your call
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What are the features of Pinpointe?
A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and…
A script that automates email answers is known as an autoresponder. The script is activated by user actions on a website or when a user send…
The Click Map feature provides a visual representation of where recipients clicked within your email campaigns. By analyzing this data, mark…
Click-through tracking is an analytical function that measures and reports where individuals click or tap on websites, apps, and emails. A c…
Contact List Import allows users to easily upload their existing contacts into Pinpointe from various formats, including CSV files or other…
Contact management refers to keeping, organizing, and managing information about your customers, prospects, and sales leads. In its most bas…
The Document Library serves as a centralized repository for storing important files such as images, PDFs, and other documents needed for you…
The Drag and Drop Editor simplifies email creation by allowing users to easily arrange elements using a visual interface. This user-friendly…
Drip campaigns are a series of automated emails sent in response to user actions or predefined schedules. They let you interact with groups…
The Email Scheduling feature enables users to plan and schedule their email campaigns in advance. This ensures that emails are sent at optim…
An event-triggered email is sent automatically when a specific event happens. The events could be a one-time occurrence or a user-performed…
Pinpointe provides access to a library of free stock photos that can be used in your email campaigns. This feature eliminates the need for c…
List Segmentation allows marketers to divide their contact lists into specific groups based on criteria such as demographics or past behavio…
A mailing list is the total number of people who have signed up for your website, whether a blog, an e-commerce site or a corporate website.…
Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combin…
With Predesigned Email Templates, users can select from a variety of professionally designed layouts tailored for different purposes and ind…
The RSS to Email feature automatically converts your RSS feed content into email newsletters, ensuring that your subscribers receive timely…
Pinpointe’s Real-time Email Editor allows users to see changes immediately as they edit their emails. This intuitive interface provides inst…
Send Time Optimization is a powerful feature that analyzes your audience's engagement patterns to determine the best time to send your email…
The Sign Up Forms feature allows you to create customizable forms for capturing leads and growing your email list. These forms can be embedd…
A spam check tool examines your email to see if it will be flagged by spam filters and removed from a subscriber's inbox. The program examin…
A system of regulating a company's document ecosystem based on a variety of document templates is known as template management. It's commonl…
Pinpointe security and data handling
Key compliance certifications and security features for IT and security teams evaluating Pinpointe.
Certifications
Security features
Developer & data
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Why buyers keep looking beyond Pinpointe
Users may seek alternatives to Pinpointe due to budget constraints, as some competing platforms offer similar features at a lower price point, making them more accessible for smaller businesses or startups.
The need for enhanced customization options can drive users to explore alternatives. Some platforms provide more flexible templates and automation tools that better fit specific marketing strategies.
Users looking for improved customer support might consider other solutions. Alternatives often boast more responsive service teams or comprehensive resources that can assist in resolving issues more efficiently.
Integration capabilities with existing software can be a deciding factor. Alternatives may offer better compatibility with popular CRM or e-commerce tools, streamlining workflows and data management processes.
Companies prioritizing advanced analytics might switch to alternatives that provide deeper insights and reporting features, allowing for more informed decision-making and improved marketing effectiveness.
Pinpointe Customers
Voxeo
NTP Software
Keynote
KMI
Hunter Douglas
Aternity
Troy
Trade Show Internet
Recursion Software
SeeWhy
Pinpointe Support Options
Frequently Asked Questions About Pinpointe
Common questions buyers ask before choosing Pinpointe.
Pinpointe is a Email Marketing Software. Pinpointe offers Send Time Optimization, Sign Up Forms, Free Stock Photos, RSS to Email, Predesigned Email Templates and many more functionalities.
Pinpointe is a strong fit if: You want an easy drag-and-drop email builder with HTML editing options.; You need comprehensive real-time analytics including click maps and quality scores.. Consider alternatives if: Your campaigns require multi-segment contact management beyond one segment per contact.; You depend on third-party SMTP integrations for email sending..
Buyers commonly note the following limitations of Pinpointe: Limitation of one segment per contact; No support for third-party SMTP connectors; Interface design may feel outdated and overwhelming for beginners.
Some top alternatives to Pinpointe includes Campaigner, Moosend, SMTP, Omnisend and SendFox.
Pinpointe offers Free Trial, Subscription pricing models
The starting price of Pinpointe is $490/Month
Ready to try it?
Get started with Pinpointe
Start your free trial — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].