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Best Marketing Automation Software For Small Business

Top picks for Marketing Automation Software available for small business

8.9

Spot Score

Convert leads into loyal customers with Act-On.

4.1

Very Good

Free trial not available

Freemium not available

Starts from $900/Month

8.9

Spot Score

Transforming your marketing efforts, one click at a time.

3.5

Good

Free trial not available

Freemium not available

Mapp Cloud offers custom pricing plan

8.9

Spot Score

Unite, track, and automate your marketing efforts.

No ratings available

Free trial not available

Freemium not available

Marketing 360 offers custom pricing plan

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Showing 21-40 out of 169

Top rated

List of the Best Marketing Automation Software For Small Business as of June 2026

8.9

Spot Score

Act-On - Marketing Automation Software

Act-On

Convert leads into loyal customers with Act-On.

Best for: SMB teams · Mid-market · Enterprise

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What is Act-On?

Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading marketing automation platform for companies of all sizes that want to reach their customers across every ...

Read more about Act-On

Starts from $900/Month

8.9

Spot Score

Mapp Cloud - Marketing Automation Software

Mapp Cloud

Transforming your marketing efforts, one click at a time.

Best for: SMB teams · Mid-market · Enterprise

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What is Mapp Cloud?

We designed Mapp Cloud using the core capabilities of Marketing Automation software and drilled down into what really matters to marketers - so it's genuinely easy to use, anytime & anywhere. This cloud based solution integrates with your marketing system, enabling you to seamlessly drive ...

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Mapp Cloud offers custom pricing plan

8.9

Spot Score

Marketing 360 - Marketing Automation Software

Marketing 360

Unite, track, and automate your marketing efforts.

Best for: SMB teams · Mid-market

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What is Marketing 360?

Marketing 360 is the first and only marketing automation system that empowers marketers to build a platform for entire business by getting everyone in your company to work together. It allows you to connect, track and then automate all your marketing activities from one central database.

Read more about Marketing 360

Marketing 360 offers custom pricing plan

8.8

Spot Score

Smoove

Smoove

Seamless marketing automation for ultimate growth.

Best for: SMB teams · Mid-market

Try for Free

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What is Smoove?

Smoove is a cloud-based, SaaS marketing automation software solution that helps companies grow revenue by sequencing and automating marketing tasks across channels such as mobile, social, and email. It is an intuitive sales & marketing automation platform for creating, delivering and measuring ...

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8.8

Spot Score

ActiveTrail

ActiveTrail

Empower your marketing efforts with ActiveTrail.

Best for: SMB teams · Mid-market · Enterprise

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What is ActiveTrail?

ActiveTrail helps you create a personalized digital marketing program. It lets you deliver precise digital messages to the right people across all channels. ActiveTrail's cloud-based technology provides an affordable and easy-to-use marketing automation solution for every business.

Read more about ActiveTrail
Free TrialTry Free →

8.8

Spot Score

Vbout

Vbout

Streamline your marketing with Vbout.

Best for: SMB teams · Mid-market · Enterprise

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What is Vbout?

Vbout is a cloud-based marketing automation software. It helps companies automate their outbound marketing processes, from advanced prospecting and lead generation to nurture campaigns to activity-based drip campaigns.

Read more about Vbout
Free TrialTry Free →·

Vbout offers custom pricing plan

8.8

Spot Score

Drip - Marketing Automation Software

Drip

Transform your outreach with Drip's automation.

Best for: SMB teams · Mid-market · Enterprise

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What is Drip?

Drip was built to cover all your marketing automation needs quickly and easily. Drip is more than just a marketing automation tool. It's the smart way to automate your outreach. It gives you full control over the people you reach out to, the messages you want to send, and the recipients who ...

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Free TrialTry Free →·

Starts from $39/Month

8.8

Spot Score

dotdigital

dotdigital

Streamline your marketing and drive results.

Best for: SMB teams · Mid-market · Enterprise

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What is dotdigital?

dotdigital Marketing Automation Software is an easy-to-use platform designed to help you implement strategies that generate more qualified leads, convert prospects into customers, and grow your business. It empowers marketers with the personalisation and automation tools to connect with ...

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Free Trial·

dotdigital offers custom pricing plan

8.8

Spot Score

Delivra - Marketing Automation Software

Delivra

Streamline your marketing strategy, delight your customers.

Best for: SMB teams · Mid-market · Enterprise

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What is Delivra?

Delivra is an all-in-one marketing automation software that helps you deliver the best customer experience. It integrates social media management, email marketing, landing page creation, and analytics in a single, easy-to-use dashboard.

Read more about Delivra
Free TrialTry Free →·

Starts from $99/Month

8.8

Spot Score

Emarsys - Marketing Automation Software

Emarsys

Revolutionize your marketing strategy with Emarsys.

Best for: SMB teams · Mid-market · Enterprise

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What is Emarsys?

Emarsys is the marketing automation software that puts the power of measurable, repeatable marketing in the hands of every business. Emarsys provides a fully integrated solution, connected to all forms of marketing, including email, mobile messaging, social media, web and calls to action within ...

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Emarsys offers custom pricing plan

8.8

Spot Score

Freshmarketer - Marketing Automation Software

Freshmarketer

Unleash your marketing potential with Freshmarketer.

Best for: SMB teams · Mid-market · Enterprise

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What is Freshmarketer?

Freshmarketer, with the tagline "Drive Appropriate Business Leads", is a powerful and compact marketing software created to meet the constantly evolving needs of businesses. It helps brands deliver the right message at the right time, leading to increased lead conversion and better ROI. With ...

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Free Trial·

Starts from $19/User/Month when Billed Yearly, also offers free forever plan

8.8

Spot Score

Net-Results

Net-Results

Transforming leads into loyal customers, effortlessly.

Best for: SMB teams · Mid-market · Enterprise

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What is Net-Results?

Net-Results is a marketing automation software that maximizes ROI of your marketing efforts. From designing drip email campaigns to lead nurturing programs to creating landing pages. It offers sales pipeline management, marketing automation, business intelligence and tools for nurturing and ...

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Free TrialTry Free →

8.7

Spot Score

Lead Liaison

Lead Liaison

Stay ahead with automated lead nurturing.

Best for: SMB teams · Mid-market · Enterprise

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What is Lead Liaison?

Marketing automation software that doesn’t leave your leads in the dust. Lead Liaison software helps you turn contacts into customers by creating a simple to follow drip campaign of automated emails that are triggered based on lead interest and activity. Lead Liaison’s intuitive, drag-n-drop ...

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8.7

Spot Score

Hey Oliver

Hey Oliver

Streamline your marketing, automate your success.

Best for: SMB teams · Mid-market · Enterprise

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What is Hey Oliver?

Hey Oliver is a modern, easy to use, marketing automation tool. The software allows your business to create fully automated follow up campaigns for when people do things such as visit your website, open an email, or download your content.

Read more about Hey Oliver

8.7

Spot Score

eTrigue

eTrigue

Amplify your marketing efforts and drive results.

Best for: SMB teams · Mid-market · Enterprise

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What is eTrigue?

eTrigue is a complete marketing automation software for creating and managing email campaigns, social media campaigns, webinars and follow-up sequences online. eTrigue helps marketers achieve more leads, grow revenue and boost customer satisfaction.

Read more about eTrigue

eTrigue offers custom pricing plan

8.7

Spot Score

ClickDimensions

ClickDimensions

Maximize your marketing impact with ClickDimensions.

Best for: SMB teams · Mid-market · Enterprise

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What is ClickDimensions?

ClickDimensions is state-of-the-art marketing automation software. It allows marketers to track, segment and create content & messages for leads and customers across web, social, email, mobile, print as well as transact on the website directly from the system.

Read more about ClickDimensions

ClickDimensions offers custom pricing plan

8.7

Spot Score

Ortto - Marketing Automation Software

Ortto

Unify, analyze, and elevate your brand's growth.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Ortto?

Introducing Ortto – the ultimate solution to boost your brand's growth. With our innovative no-code integrations, you can easily access data from various departments such as marketing, finance, support, sales, and product. This data is seamlessly merged into a single customer profile, enabling ...

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Free TrialTry Free →·

Starts from $99/Month

8.7

Spot Score

Oracle CX Marketing - Marketing Automation Software

Oracle CX Marketing

Transform your marketing and drive sales.

Best for: SMB teams · Mid-market · Enterprise

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What is Oracle CX Marketing?

Oracle CX Marketing, the ultimate Marketing Cloud for businesses, is designed to streamline cross-channel marketing efforts by bringing together customer and prospect data into one cohesive view. Gain real-time insights to effectively engage, convert, and nurture buyer relationships, resulting ...

Read more about Oracle CX Marketing

Oracle CX Marketing offers custom pricing plan

8.6

Spot Score

StructuredWeb - Marketing Automation Software

StructuredWeb

Unlock your marketing potential with StructuredWeb.

Best for: SMB teams · Mid-market · Enterprise

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What is StructuredWeb?

StructuredWeb is the most flexible marketing automation software on the market. It helps you to identify, engage, and convert leads into customers.The system allows marketing teams to streamline their sales, email and loyalty programs and strategically analyse the complex data involved in ...

Read more about StructuredWeb

StructuredWeb offers custom pricing plan

8.6

Spot Score

Aritic PinPoint - Marketing Automation Software

Aritic PinPoint

Transform leads into loyal customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Aritic PinPoint?

Aritic PinPoint is a complete Marketing Automation platform that is designed to help Contacts and Leads convert into customers. It offers out-of-the-box, configurable, intuitive, and easy-to-use applications to manage the entire marketing cycle.

Read more about Aritic PinPoint
Free TrialTry Free →·

Starts from $48/Month when Billed Yearly

Frequently Asked Questions About Marketing Automation Software

Stuck on something? We're here to help with all the questions and answers in one place.

The most important Marketing Automation Software features to evaluate are Self Service Portal, Contact Management, Project Management, Marketing Automation, Customer Support, List Management. Most buyers prioritize ease of use, reporting, and integration capabilities. Look for tools that cover your core workflow before comparing advanced features.

Marketing Automation Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial:

The top rated Marketing Automation Software based on verified user reviews and SpotScore are Magic Pixel, Growmatik, TagCommander. These tools score highest on ease of use, feature depth, and customer support — updated monthly from real buyer feedback.

Start by listing your must-have features — commonly Self Service Portal, Contact Management, Project Management, Marketing Automation, Customer Support, List Management. Then filter by team size, budget, and integrations you already use. Compare at least 3 options using free trials before committing. Spotsaas lets you compare side-by-side in minutes.

Yes — 15 Marketing Automation Software on Spotsaas offer a free plan or trial. Free plans cover core features for small teams; paid upgrades unlock advanced reporting and integrations.

The best Marketing Automation Software for small businesses are affordable, quick to set up, and scale without complexity. Look for per-user pricing, no long-term contracts, and strong onboarding support.

About the reviewer

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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