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Best Marketing Automation Software For Small Business

Top picks for Marketing Automation Software available for small business

8.6

Spot Score

Simplify your marketing with Platformly.

4.7

Excellent

Free Trial available, Try Now

Freemium not available

Starts from $40.33/Month when Billed Yearly

8.6

Spot Score

Drive conversions with data-driven automation.

4.5

Very Good

Free trial not available

Freemium not available

Braze offers custom pricing plan

8.6

Spot Score

Maximize your marketing potential with zigihub.

4.4

Very Good

Free Trial available

Freemium

Starts from $225/Month when Billed Yearly

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Showing 41-60 out of 169

Top rated

List of the Best Marketing Automation Software For Small Business as of June 2026

8.6

Spot Score

Platformly - Marketing Automation Software

Platformly

Simplify your marketing with Platformly.

Best for: SMB teams · Mid-market · Enterprise

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What is Platformly?

Platformly makes marketing easy. No complicated apps, endless integrations, or stacks of spreadsheets. For marketers and sales teams, it's an easy software to use for managing and executing email, social media contests and automation.With a Software as a Service package (SaaS), they can scale ...

Read more about Platformly
Free TrialTry Free →·

Starts from $40.33/Month when Billed Yearly

8.6

Spot Score

Braze - Marketing Automation Software

Braze

Drive conversions with data-driven automation.

Best for: SMB teams · Mid-market · Enterprise

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What is Braze?

Braze is a fully managed marketing automation platform that combines the power of data-driven lifecycle email and SMS campaigns with real-time analytics so companies can see who's doing what on their website. Braze's simple yet powerful platform lets marketers build interactive messages, track ...

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Braze offers custom pricing plan

8.6

Spot Score

zigihub - Marketing Automation Software

zigihub

Maximize your marketing potential with zigihub.

Best for: SMB teams · Mid-market · Enterprise

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What is zigihub?

zigihub is a cloud-based marketing automation platform, designed to help businesses generate more leads, close more deals faster, and increase revenue at their company. It is an easy-to-use marketing automation software that lets you create and send highly personalized news, announcements, ...

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Free Trial·

Starts from $225/Month when Billed Yearly, also offers free forever plan

8.6

Spot Score

Emfluence - Marketing Automation Software

Emfluence

Automation made effortless. Unleash your marketing potential.

Best for: SMB teams · Mid-market · Enterprise

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What is Emfluence?

The Emfluence Marketing Automation Software is a cloud solution that enables businesses to effectively manage, measure, and execute digital marketing campaigns at scale. It sets new standards for simplicity, ease of use and integration with all your team's tools. It helps you understand what ...

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Starts from $700/Month

8.6

Spot Score

AdRoll

AdRoll

Empower your marketing with AdRoll's advanced automation.

Best for: SMB teams · Mid-market · Enterprise

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What is AdRoll?

AdRoll is a marketing automation software that gives your business the ability to track and measure each of your marketing channels. With advanced features like dynamic remarketing and Facebook Ad creation, you'll have the information you need to always be in front of your most valuable audience.

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Free TrialTry Free →

8.6

Spot Score

Maropost

Maropost

Automation that converts leads to customers.

Best for: SMB teams · Mid-market · Enterprise

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What is Maropost?

Maropost is a subscription-based, marketing automation software platform that allows you to create, deliver and track campaigns from your Salesforce Platform. With Maropost, you can send personalized emails based on user behavior such as abandoned carts, trial signups and more.

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Maropost offers custom pricing plan

8.5

Spot Score

Fortifi - Marketing Automation Software

Fortifi

Streamline your leads with Fortifi.

Best for: SMB teams · Mid-market · Enterprise

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What is Fortifi?

Fortifi's cloud-based lead management software automatically captures leads from a variety of sources like websites, email, social sites and events. It also provides insights into your entire marketing campaign by managing your marketing automation program, website, customer relationship ...

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Free TrialTry Free →·

Starts from $50/Month

8.5

Spot Score

RD Station - Marketing Automation Software

RD Station

Power up your marketing efforts effortlessly.

Best for: SMB teams · Mid-market · Enterprise

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What is RD Station?

RD Station is marketing automation software that allows you to build, track, convert and close more leads.It is a simple to use web and desktop software that allows you to attract, convert and close more customers with automated marketing.

Read more about RD Station
Free TrialTry Free →

8.5

Spot Score

LeadFox - Marketing Automation Software

LeadFox

Streamline marketing, convert leads, and boost sales.

Best for: SMB teams · Mid-market

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What is LeadFox?

LeadFox is an affordable marketing automation software for small business owners and freelancer. It allows you to build landing pages, auto-responder sequence, track marketing performance, publish a newsletter, extract leads and send follow up emails.

Read more about LeadFox
Free TrialTry Free →·

Starts from $49.95/Month when Billed Yearly

8.5

Spot Score

Resulticks - Marketing Automation Software

Resulticks

Grow your business with Resulticks.

Best for: SMB teams · Mid-market · Enterprise

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What is Resulticks?

Resulticks software allows you to use your own purchasers to get more visibility, sell more products, and increase rental rates on your property faster. Resulticks marketing automation software is designed for business owners who want to grow their business. Her users can send automated emails, ...

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Resulticks offers custom pricing plan

8.5

Spot Score

Sugar Market - Marketing Automation Software

Sugar Market

Leads to customers, simplified.

Best for: SMB teams · Mid-market · Enterprise

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What is Sugar Market?

Sugar is marketing automation software designed to help businesses move leads from point A to point B and into customers. The platform makes email marketing, lead scoring, nurturing, follow-up, drip campaigns, and reporting seamless.

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Free Trial·

Starts from $1,000/User/Month

8.5

Spot Score

Taplytics - Marketing Automation Software

Taplytics

Data-driven campaigns made simple.

Best for: SMB teams · Mid-market · Enterprise

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What is Taplytics?

TAPlytics provides a simple experience to create custom campaigns and landing pages through the power of data visualization. It offers users a drag and drop feature that is easy to understand and use, On-the-fly analysis, and Inline editing features to build complete landing page forms with ease.

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Taplytics offers custom pricing plan

8.5

Spot Score

Iterable

Iterable

Streamline your marketing efforts with Iterable.

Best for: SMB teams · Mid-market · Enterprise

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What is Iterable?

Iterable is an easy-to-use marketing automation tool that simplifies customer communication. It brings together email, SMS and social media in one place, giving marketers the tools they need to nurture leads into customers.

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Iterable offers custom pricing plan

8.5

Spot Score

Jumplead - Marketing Automation Software

Jumplead

Boost leads, convert customers, increase sales.

Best for: SMB teams · Mid-market · Enterprise

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What is Jumplead?

Jumplead is cloud-based marketing automation software that helps companies like yours generate more leads, get more customers and make more sales. With Jumplead, you can send emails, track how many people open your messages, which links they click on within the email and most importantly, how ...

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Free Trial·

Starts from $24/Month, also offers free forever plan

8.5

Spot Score

Zoho Marketing Automation - Marketing Automation Software

Zoho Marketing Automation

Maximize marketing success. Streamline tasks. Boost ROI.

Best for: SMB teams · Mid-market · Enterprise

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What is Zoho Marketing Automation?

Experience the ultimate automation for your business with Zoho Marketing Automation. This all-in-one software allows businesses to effectively manage their marketing activities across multiple channels, from lead generation to customer retention. With strategies to influence, educate, and ...

Read more about Zoho Marketing Automation
Free TrialTry Free →·

Starts from $23/Month when Billed Yearly

8.5

Spot Score

Beeketing - Marketing Automation Software

Beeketing

Streamline your marketing process with ease.

Best for: SMB teams · Mid-market

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What is Beeketing?

Beeketing is an all in one solution that automates your marketing process from leads to delivery. It gives you insights into your current customer base, which then allows you to better engage them into the life cycle of your pipeline.It's a simple marketing automation platform that can be ...

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Beeketing offers custom pricing plan

8.5

Spot Score

SaleCycle

SaleCycle

Revitalize your marketing with SaleCycle.

Best for: SMB teams · Mid-market · Enterprise

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What is SaleCycle?

SaleCycle is an advanced, cloud-based marketing automation software that integrates with third party applications and offers a wealth of ready-to- use out-of-the-box features, including lead generation, product tours, automations, email marketing, landing page builders and mobile campaigns.

Read more about SaleCycle
Free Trial·

SaleCycle offers custom pricing plan

8.4

Spot Score

Encharge

Encharge

Streamline your marketing with automated precision.

Best for: SMB teams · Mid-market · Enterprise

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What is Encharge?

Encharge is a marketing automation platform that enables marketers to connect their marketing and sales systems, accelerate lead generation, and optimize customers.This software allows you to easily create personalized communications that help engage customers across channels and devices.

Read more about Encharge
Free TrialTry Free →

8.4

Spot Score

Swift Digital Suite - Marketing Automation Software

Swift Digital Suite

Streamline your marketing with Swift Digital Suite.

Best for: SMB teams · Mid-market · Enterprise

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What is Swift Digital Suite?

Swift Digital Suite is the most fully featured marketing automation tool available-at any price. It includes a complete email marketing solution that lets you target your ideal customer lists, create compelling brand communications with templates and designs you can modify as needed, and track ...

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Swift Digital Suite offers custom pricing plan

8.4

Spot Score

Kizen - Marketing Automation Software

Kizen

Streamline your sales and marketing efforts for success.

Best for: SMB teams · Mid-market · Enterprise

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What is Kizen?

Kizen is a cloud-based marketing automation software solution that replaces your outdated CRM, marketing platform, email marketing and sales funnels. Kizen dramatically simplifies your campaign, removes the tedious tasks of contacting customers and converts more leads into customers.

Read more about Kizen
Free TrialTry Free →·

Starts from $20/Month

Frequently Asked Questions About Marketing Automation Software

Stuck on something? We're here to help with all the questions and answers in one place.

The most important Marketing Automation Software features to evaluate are Self Service Portal, Contact Management, Project Management, Marketing Automation, Customer Support, List Management. Most buyers prioritize ease of use, reporting, and integration capabilities. Look for tools that cover your core workflow before comparing advanced features.

Marketing Automation Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial:

The top rated Marketing Automation Software based on verified user reviews and SpotScore are Magic Pixel, Growmatik, TagCommander. These tools score highest on ease of use, feature depth, and customer support — updated monthly from real buyer feedback.

Start by listing your must-have features — commonly Self Service Portal, Contact Management, Project Management, Marketing Automation, Customer Support, List Management. Then filter by team size, budget, and integrations you already use. Compare at least 3 options using free trials before committing. Spotsaas lets you compare side-by-side in minutes.

Yes — 15 Marketing Automation Software on Spotsaas offer a free plan or trial. Free plans cover core features for small teams; paid upgrades unlock advanced reporting and integrations.

The best Marketing Automation Software for small businesses are affordable, quick to set up, and scale without complexity. Look for per-user pricing, no long-term contracts, and strong onboarding support.

About the reviewer

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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