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Best Marketing Analytics Software For Free

Top picks for Marketing Analytics Software available for Free

Effortlessly manage and annotate your Ads data.

5.0

Excellent

Free trial not available

Freemium

Maximize data value and enhance consumer insights.

5.0

Excellent

Free Trial available, Try Now

Freemium

Starts from $35/Month

Powering data-driven decisions for macroeconomists.

4.8

Excellent

Free Trial available

Freemium not available

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List of the Best Marketing Analytics Software For Free as of June 2026

GAannotations - New SaaS Software

GAannotations

Effortlessly manage and annotate your Ads data.

Best for: SMB teams · Mid-market

Try for Free

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What is GAannotations?

GAannotations is a comprehensive software platform designed specifically for marketers, small and medium-sized businesses. It provides a range of automation tools to simplify the process of adding annotations for Ads Campaigns and managing them via an exceptionally intuitive user interface. ...

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Affluent - Marketing Analytics Software

Affluent

Maximize data value and enhance consumer insights.

Best for: SMB teams · Mid-market · Enterprise

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What is Affluent?

Affluent is a text analytics solution specifically engineered for Affluent Consumer segmentation using advanced predictive statistical algorithms. The solution leverages the potential of critical document features, in combination with socio-demographic segments in order to assist in enriching ...

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Free TrialTry Free →·

Starts from $35/Month, also offers free forever plan

nexoya - Marketing Analytics Software

nexoya

Powering data-driven decisions for macroeconomists.

Best for: SMB teams · Mid-market · Enterprise

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4.8

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What is nexoya?

nexoya has revolutionized the analytics software for macroeconomists by making it possible to analyze markets in near real-time, using state of the art econometric methods. This enables macroeconomists to formulate better policy recommendations which are more likely to be adopted. ...

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Free Trial
Digivizer - Marketing Analytics Software

Digivizer

Transforming data into actionable insights.

Best for: SMB teams · Mid-market · Enterprise

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What is Digivizer?

The Digivizer is a web based marketing analytics tool that provides easy to understand graphs, charts and dashboards which enable business users to quickly interpret the data and make decisions. It's also platform independent" which means user can use it on any device (desktop

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Free TrialTry Free →·

Starts from $89/Month

DigitalMaas - Marketing Analytics Software

DigitalMaas

Maximize revenue and conversions with powerful analytics.

Best for: SMB teams · Mid-market · Enterprise

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What is DigitalMaas?

The Digital Marketing Analytics software from Digitalmaas helps to make more money by monitoring and improving marketing, customer relationships and social media efforts. In short it allows to increase the conversion rate of prospects into paying customers – simple as that – resulting in ...

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Free Trial·

Starts from $24/Month when Billed Yearly

Trackier - Marketing Analytics Software

Trackier

Unleash profitable insights for maximum success.

Best for: Mid-market · Enterprise

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What is Trackier?

Trackier is marketing analytics software that uncovers most profitable customers and shows how to sell more. Just input the transaction details for each sale and Trackier will do the rest, combining sales data with mailing list, web traffic, advertising costs, and much more to build a complete ...

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Free TrialTry Free →·

Starts from $299/Month

GreyMetrics - Marketing Analytics Software

GreyMetrics

Streamline marketing data with ease and precision.

Best for: SMB teams · Mid-market · Enterprise

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What is GreyMetrics?

GreyMetrics is a comprehensive marketing analytics software that offers a range of features to help businesses build and manage reports and dashboards. With its intuitive drag-and-drop tool, users can easily create custom reports by selecting data widgets of their choice. It also offers over 25 ...

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Free Trial·

Starts from $49

Funnelytics - New SaaS Software

Funnelytics

Maximize your marketing potential with Funnelytics.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Funnelytics?

Funnelytics is an innovative software platform that puts sophisticated marketing analytics at your fingertips. Easily map and analyze your sales and advertising campaigns, all in one spot. This interactive canvas makes it simple to spot potential roadblocks and act quickly to resolve, with ...

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Starts from $500/Month, also offers free forever plan

DeltaX Assistant - Marketing Analytics Software

DeltaX Assistant

Revolutionize your digital strategy with DeltaX Assistant's AI.

Best for: SMB teams · Mid-market

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What is DeltaX Assistant?

Introducing DeltaX Assistant! The AI Assistant for Business that helps you streamline workflows and gain valuable insights into your Google Ads accounts. Just in a few clicks, you can get an instant score and identify potential optimization opportunities. Dig deeper into your data and track ...

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Nudge - Marketing Analytics Software

Nudge

Maximize Content Impact with Nudge Analytics

Best for: SMB teams · Mid-market · Enterprise

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What is Nudge?

Nudge is an all-in-one analytics, attribution, and intelligence tool for content creators. It provides marketers with an integrated view of their clicks, content, and sentiment. This comprehensive feedback loop enables teams to make the most out of their content experiences, helping them reach ...

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Starts from $75/User/Month, also offers free forever plan

DOZ - Marketing Analytics Software

DOZ

Maximize profits with data-driven marketing.

Best for: SMB teams · Mid-market · Enterprise

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What is DOZ?

DOZ is a free, easy-to-use marketing analytics software that helps businesses make more money from their existing customer base. In a nutshell, DOZ allows to track the online behavior of website visitors and make better offers to get them to buy. It will work with any company that has a web ...

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Free TrialTry Free →·

Starts from $99/Month, also offers free forever plan

Windsor.ai - Marketing Analytics Software

Windsor.ai

Maximize your marketing data and drive growth.

Best for: SMB teams · Mid-market · Enterprise

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What is Windsor.ai?

Windsor.ai is a marketing analytics solution that works across all channels. The software lets user gain a competitive edge by being able to easily find and exploit opportunities in the data, turning them into sales and profit growth. Able to work with any enterprise data, the software presents ...

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Free Trial·

Starts from $99/Month, also offers free forever plan

TapAnalytics - Marketing Analytics Software

TapAnalytics

Unleash the power of data. Boost your ROI.

Best for: SMB teams · Mid-market · Enterprise

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What is TapAnalytics?

Tap Analytics is a powerful, easy-to-use marketing analytics software. It allows user to connect to existing data sources, including Google Analytics, Facebook Ads, Facebook Page insights, DoubleClick Advertiser reports, UPS, Magento and much more. The flexibility in reporting has allowed ...

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Free Trial·

TapAnalytics offers custom pricing plan

Funnel - Marketing Analytics Software

Funnel

Transform scattered marketing data into actionable insights.

Best for: SMB teams · Mid-market · Enterprise

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What is Funnel?

"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated platform offers over 500 active integrations, making it a go-to choice for IT engineers, analysts, and anyone in ...

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Free TrialTry Free →·

Starts from $1,999/Month

AdStage - Marketing Analytics Software

AdStage

Maximize your ad spend potential with AdStage.

Best for: SMB teams · Mid-market · Enterprise

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What is AdStage?

AdStage empowers to understand entire marketing funnel - from acquisition to retargeting - in one platform. With AdStage, everything is visible, trackable and actionable. The goal is to provide users with critical insights needed to drive revenue. AdStage is a SaaS platform that allows ...

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Free Trial·

Starts from $119/Month when Billed Yearly

Singular - Marketing Analytics Software

Singular

Data-driven insights for smarter marketing decisions.

Best for: SMB teams · Mid-market · Enterprise

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What is Singular?

Singular is a revolutionary marketing analytics software platform. It provides insights across channels, automates analysis, and allows full integration with the tools user already use. It's the powerful software of its kind - at enterprise-level scale - to help user identify the right customer ...

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Free Trial·

Singular offers custom pricing plan

Oviond - Marketing Analytics Software

Oviond

Revolutionizing eCommerce with powerful marketing analytics.

Best for: SMB teams · Mid-market · Enterprise

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4.3

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What is Oviond?

Oviond, the marketing analytics software that gives user the power to increase revenue and propel eCommerce business forward. Design and create engaging and effective landing pages and web forms in minutes. Track and manage customer behaviour in order to increase conversion rates. Provide ...

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Free TrialTry Free →·

Starts from $14/Month when Billed Yearly

Funnel.io - Marketing Analytics Software

Funnel.io

Unleash the Power of Your Marketing Data.

Best for: SMB teams · Mid-market · Enterprise

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What is Funnel.io?

Funnel.io is a marketing analytics platform that helps marketers do their job better. It's the simplest way to track and analyze marketing campaigns and comes with built-in features such as 'autoresponders', 'lead scoring', and much more. Unlike other marketing analytics platforms, Funnel.io ...

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Free TrialTry Free →·

Funnel.io offers custom pricing plan

Datorama - Marketing Analytics Software

Datorama

Boost your marketing ROI and dominate the competition.

Best for: SMB teams · Mid-market · Enterprise

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What is Datorama?

Datorama is a marketing analytics software used by web and mobile marketers for optimizing their marketing efforts, from generating more traffic to increasing sales. It gives users all the tools they need to drive more traffic from organic search, social media, email marketing and many other ...

Read more about Datorama
Free Trial·

Datorama offers custom pricing plan

Supermetrics - New SaaS Software

Supermetrics

Streamline your marketing metrics with Supermetrics.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Supermetrics?

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels such as Facebook and LinkedIn allow users to easily gather relevant data ...

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Free TrialTry Free →·

Starts from $69/User/Month when Billed Yearly, also offers free forever plan

Frequently Asked Questions About Marketing Analytics Software

Stuck on something? We're here to help with all the questions and answers in one place.

The most important Marketing Analytics Software features to evaluate are Customer Support, Content Management, Budget Management, Collaboration Tools, Drag and Drop, Lead Scoring. Most buyers prioritize ease of use, reporting, and integration capabilities. Look for tools that cover your core workflow before comparing advanced features.

Marketing Analytics Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial:

The top rated Marketing Analytics Software based on verified user reviews and SpotScore are Affluent, GAannotations, CHEQ. These tools score highest on ease of use, feature depth, and customer support — updated monthly from real buyer feedback.

Start by listing your must-have features — commonly Customer Support, Content Management, Budget Management, Collaboration Tools, Drag and Drop, Lead Scoring. Then filter by team size, budget, and integrations you already use. Compare at least 3 options using free trials before committing. Spotsaas lets you compare side-by-side in minutes.

Yes — 15 Marketing Analytics Software on Spotsaas offer a free plan or trial. Free plans cover core features for small teams; paid upgrades unlock advanced reporting and integrations.

The best Marketing Analytics Software for small businesses are affordable, quick to set up, and scale without complexity. Look for per-user pricing, no long-term contracts, and strong onboarding support.

About the reviewer

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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