Funnel Review: Is It The Right Marketing Analytics Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial Available
GDPR
SOC 2Starts from $399 / Month
Trivago
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izettleTrusted by teams including Trivago
Overview
Pricing
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
Blogs
What is Funnel?
"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated platform offers over 500 active integrations, making it a go-to choice for IT engineers, analysts, and anyone in the field of digital marketing. With real-time data mapping and BI tools, Funnel streamlines the data collection process and empowers businesses to make informed decisions. Say goodbye to manual data collection and hello to automatically generated marketing dashboards and reports. Our scheduled export and unified connector options ensure timely data access, while the automated data warehouse export feature provides a centralized marketing overview. Plus, our customizable metrics and intuitive formulas make Funnel the ultimate tool for smarter business decisions."
Pricing
Starts from $399 / Month
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2GDPRSSO & MFA supported
Data residency:Global
Funnel Software Demo
Funnel was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Funnel
- Team types
- Large Enterprises, Medium Business
Why teams choose Funnel
Comprehensive integration options
Real-time insights enhance decision-making
User-friendly design for quick adoption
Is Funnel right for you?
What buyers should know before shortlisting Funnel
Funnel excels in automating data collection and marketing reporting, making it a powerful tool for digital marketers. Its extensive integrations and real-time insights empower businesses to make data-driven decisions efficiently.
Funnel pros and cons
- Funnel pros
Comprehensive integration options
Real-time insights enhance decision-making
User-friendly design for quick adoption
- Funnel cons
Initial setup may be complex
Overwhelming for users new to analytics
Ready to try it?
Get started with Funnel
Start your free trial — no credit card required.
Still comparing?
See how it stacks up
Compare Funnel side-by-side with top Marketing Analytics Software alternatives.
What is the pricing of Funnel?
Funnel Pricing Plans
Essentials
$399
/Month
Platform integrations : 260+
Unlimited data volume
Scheduled imports
Data Explorer
Contextual data model
Show more +
Plus
$999
/Month
Platform integrations : 500+
Data Guarantee
Includes features of Essentials plan, plus
Multiple workspaces
User roles and permissions
Show more +
Enterprise
$1,999
/Month
Includes features of Plus plan, plus
Scheduled data warehouse exports : Every 2 hours
Enterprise Single Sign-On
Security : ISO 27001 and security advisor
Priority Chat and Email Support
Show more +
Agency Small
$399
/Month
Platform integrations : 260+
Unlimited data volume
Scheduled imports
Data Explorer
Contextual data model
Show more +
Funnel reviews and ratings
Buyer sentiment
Buyer sentiment is positive across 100 reviews, with strong overall satisfaction.
What buyers like
- Automated data collection
- Real-time insights
- Over 500 integrations
Common complaints
- Can be overwhelming for beginners
- Integration setup may take time
- Limited customization options
What users are saying
AA
Aurora A
12/20/23
"Funnel is the data and reporting platform everyone NEEDS!"
What do you like best about Funnel? What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in ...
Read more
AF
Alessandro F
11/22/23
"Powerful and Easy to Use Platform, Problem Solver Team"
What do you like best about Funnel? Very easy to use platform. Powerful ETL process that let you build a strong marketing data hub. Connect platform ...
Read more
NR
Neus R
11/17/23
"Works well and is easy to use"
What do you like best about Funnel? I have tried dozens of connectors for Looker. I work daily with this Google tool to obtain data from different ...
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AU
Anonymous User
11/09/23
"Reduced time and errors in reporting"
What do you like best about Funnel? With practice and some training, I've found completing analysis and making updates to our data from within the UI ...
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VG
Victor G
11/09/23
"Funnel Partnership success"
What do you like best about Funnel? I have been using Funnel for a few years now and I am absolutely delighted with it. It has made our data ...
Read more
MW
Maia W
10/30/23
"Funnel was exactly what we were looking for"
What do you like best about Funnel? The platform works in a logical way, and enabled us to set our implementation up quickly following a good ...
Read more
Funnel security and data handling
Key compliance certifications and security features for IT and security teams evaluating Funnel.
Certifications
Security features
Developer & data
Alternatives to Funnel
Funnel Customers
Trivago
Sas
Pipedrive
izettle
Funnel Support Options
Frequently Asked Questions About Funnel
Common questions buyers ask before choosing Funnel.
Buyers commonly note the following limitations of Funnel: Initial setup may be complex; Overwhelming for users new to analytics; Limited customization for reports.
Some top alternatives to Funnel includes LiveReport.io, Import.io, DashThis, Metric.ai and IO Technologies.
Funnel offers Free Trial, Subscription, Quotation Based pricing models
The starting price of Funnel is $399/Month
Ready to try it?
Get started with Funnel
Start your free trial — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
