
CB Insights Review: Is It The Right Marketing Analytics Software For Your Team?
Best for Enterprise
CB Insights offers custom pricing plan

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What is CB Insights?
CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, rich insights into markets, and an understanding of where competitors are investing. By leveraging real-time data, firms can identify opportunities to grow, such as emerging industries to tap into, and predict industry trends and threats. With CB Insights, they’ll have access to the analytics necessary to manage their growth and inform their
Pricing
CB Insights offers custom pricing plan
Best For
Enterprise-grade — typically requires a procurement process
Security & Compliance
Data residency:Global
Platform
Web + mobile app (iOS & Android)
CB Insights Software Demo
CB Insights was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider CB Insights
- Team types
- Large Enterprises
Why teams choose CB Insights
Provides an excellent database of vendors and VC funding in emerging tech areas, aiding in research and analysis.
Offers curated collections of vendors and startups with scoring, enhancing procurement and discovery processes.
Delivers insightful research reports and market insights in a user-friendly format, helping users stay informed about trends.
Is CB Insights right for you?
What buyers should know before shortlisting CB Insights
CB Insights stands out as an excellent resource for vendor research and VC funding analysis. Users appreciate the curated database of vendors and the comprehensive collection of VC funding in emerging technologies.
The feature of expert collections with pre-tagged deals streamlines analysis, making it quick and efficient. Additionally, the platform offers valuable insights through research reports that cover various industries.
While some users find the UI slightly complex and the pricing relatively high, the overall consensus is positive. CB Insights excels in providing real-time market analysis, timely reports, and in-depth information on companies and deals.
Users highlight the platform's insightful AI perspective and the team's expertise in adding intelligence beyond automated features. In conclusion, CB Insights proves to be a valuable tool for staying informed about market trends, gaining business insights, and understanding competitors.
Despite minor drawbacks, its wealth of data and expert analysis make it a recommended choice for those seeking comprehensive business intelligence solutions.
CB Insights pros and cons
- CB Insights pros
Provides an excellent database of vendors and VC funding in emerging tech areas, aiding in research and analysis.
Offers curated collections of vendors and startups with scoring, enhancing procurement and discovery processes.
Delivers insightful research reports and market insights in a user-friendly format, helping users stay informed about trends.
- CB Insights cons
The UI can be complex, especially the advanced search functionality, requiring improvements for better user experience.
Limited "expert collections" compared to competitors like Tracxn, leading to the need for manual collection creation in some cases.
Ready to try it?
Get started with CB Insights
Connect with the team for a personalised demo.
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See how it stacks up
Compare CB Insights side-by-side with top Marketing Analytics Software alternatives.
What is the pricing of CB Insights?
CB Insights uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
CB Insights Pricing Plans
Weighing your options?
Not sure if CB Insights fits your budget?
CB Insights reviews and ratings
Buyer sentiment
Buyer sentiment is positive across 21 reviews, with strong overall satisfaction.
What buyers like
- Provides an excellent database of vendors and VC funding in emerging tech areas, aiding in research and analysis.
- Offers curated collections of vendors and startups with scoring, enhancing procurement and discovery processes.
- Delivers insightful research reports and market insights in a user-friendly format, helping users stay informed about trends.
Common complaints
- The UI can be complex, especially the advanced search functionality, requiring improvements for better user experience.
- Limited "expert collections" compared to competitors like Tracxn, leading to the need for manual collection creation in some cases.
- Higher price point may be a deterrent for some users, suggesting a need for more cost-effective subscription options.
Are you using CB Insights?
What users are saying
AU
Anonymous User
04/20/22
"Best database for vendor research"
What do you like best about CB Insights? Excellent database of vendors for digital projects, they have curated set of collection of vendors with ...
Read more
AU
Anonymous User
04/20/22
"Best database for vendor research"
What do you like best about CB Insights? Excellent database of vendors for digital projects, they have curated set of collection of vendors with ...
Read more
AU
Anonymous User
04/19/22
"One of the best VC deals database"
What do you like best about CB Insights? CBInsights provides up to date collection of VC funding in emerging technologies areas such as AI, Cyber, ...
Read more
AU
Anonymous User
04/19/22
"One of the best VC deals database"
What do you like best about CB Insights? CBInsights provides up to date collection of VC funding in emerging technologies areas such as AI, Cyber, ...
Read more
AU
Anonymous User
01/19/19
"cb is great"
What do you like best about CB Insights? I like the daily emails they send out. It consolidates a lot of the info in a user-friendly manner. What do ...
Read more
AU
Anonymous User
01/19/19
"cb is great"
What do you like best about CB Insights? I like the daily emails they send out. It consolidates a lot of the info in a user-friendly manner. What do ...
Read more

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- A demo or quick answers, your call
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How big is your team?
We tailor recommendations to companies your size.
What are the features of CB Insights?
Alert Notifications are an essential feature of software that provide users with real-time updates and important information. These notifica…
Analytics is a math-based field that aims to uncover patterns in marketing data to gain actionable knowledge that can be used in your market…
Competitor analysis is a prominent feature of many software applications, providing users with valuable insights into the competitive landsc…
A real-time email marketing dashboard displays metrics. This allows individuals to track the effectiveness of an email marketing initiatives…
Cleaning, converting, and modeling data to discover relevant information for business decision-making is what data analysis is all about. Da…
CB Insights security and data handling
Key compliance certifications and security features for IT and security teams evaluating CB Insights.
Certifications
Developer & data
CB Insights Customers
CB Insights Support Options
Frequently Asked Questions About CB Insights
Common questions buyers ask before choosing CB Insights.
CB Insights is a Marketing Analytics Software. CB Insights offers Competitor Analysis, Data Analysis, Analytics, Dashboard and many more functionalities.
Buyers commonly note the following limitations of CB Insights: The UI can be complex, especially the advanced search functionality, requiring improvements for better user experience.; Limited "expert collections" compared to competitors like Tracxn, leading to the need for manual collection creation in some cases.; Higher price point may be a deterrent for some users, suggesting a need for more cost-effective subscription options..
Some top alternatives to CB Insights includes SalesIntel, InsideView, Intricately, Statsbot and Investor Intelligence.
CB Insights offers Quotation Based pricing model
The starting price is not disclosed by CB Insights. You can visit CB Insights pricing page to get the latest pricing.
Ready to try it?
Get started with CB Insights
Get connected with the team for a personalised demo.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].














