Supermetrics Review: Is It The Right Marketing Analytics Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial & Free Plan Available
SOC 2Starts from $69 / User / Month when Billed Yearly, also offers free forever plan
Overview
Pricing
Features
Buyer feedback
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
What is Supermetrics?
Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels such as Facebook and LinkedIn allow users to easily gather relevant data sets. With Supermetrics for Google Sheets, reporting and analysis become effortless, and manual data transfer is automated to save time. For Google Data Studio users, the software enables the creation of exceptional marketing reports and dashboards that compare campaigns across various channels. Templates are available for quick report generation, and the software integrates with popular platforms like MailChimp and Instagram.
Pricing
Starts from $69 / User / Month when Billed Yearly
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2Data residency:Global
Platform
Web-based — no mobile app
Installed - Windows
Installed - Mac
Supermetrics Software Demo
Supermetrics was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Supermetrics
- Team types
- Large Enterprises, Medium Business
Why teams choose Supermetrics
Reviewers find it easy to use, pulling data fast and reliably with minimal training.
A wide variety of connectors lets users combine many data sources in one place.
Integration with Looker Studio and Google Sheets automates reporting effectively.
Is Supermetrics right for you?
Supermetrics pros and cons
- Supermetrics pros
Reviewers find it easy to use, pulling data fast and reliably with minimal training.
A wide variety of connectors lets users combine many data sources in one place.
Integration with Looker Studio and Google Sheets automates reporting effectively.
- Supermetrics cons
Many reviewers find the pricing high, especially for sole traders or small users.
Some report occasional bugs, instability or needing to reconnect data sources.
Ready to try it?
Get started with Supermetrics
Start your free trial — no credit card required.
Still comparing?
See how it stacks up
Compare Supermetrics side-by-side with top Marketing Analytics Software alternatives.
What is the pricing of Supermetrics?
Supermetrics Pricing Plans
Hobby (Google Sheets)
Number of Reports : Unlimited
Number of License Users : 1
Data Sources : Google Analytics
Maximum Rows per query : 100
Queries per day : 100
Show more +
Pro (Google Sheets)
Includes features of Hobby plan, plus
Data sources : All (excluding Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, HubSpot Professional and Enterprise)
Scheduled refresh : Daily, Weekly, Monthly
Scheduled Emailing
Avoiding Google Analytics data sampling
Show more +
Super Pro (Google Sheets)
Includes features of Pro plan, plus
Data sources : All (excluding HubSpot Professional and Enterprise)
Scheduled Refresh : Hourly
Queries per Day : 3000
Enterprise (Google Sheets)
Includes features of Super Pro plan, plus
Number of license users : Multiple users or domain-wide license
Maximum Rows per Query : Customized
Queries per Day : Customized
Support Level : Premium support options
Supermetrics reviews and ratings
Buyer sentiment
Buyer sentiment is positive across 711 reviews, with strong overall satisfaction.
What buyers like
- Reviewers find it easy to use, pulling data fast and reliably with minimal training.
- A wide variety of connectors lets users combine many data sources in one place.
- Integration with Looker Studio and Google Sheets automates reporting effectively.
Common complaints
- Many reviewers find the pricing high, especially for sole traders or small users.
- Some report occasional bugs, instability or needing to reconnect data sources.
- A few note limits on the number of connections or datasources.
What users are saying
AU
Anonymous User
08/28/24
"Great plug-and-play data extraction product for digital marketers"
What do you like best about Supermetrics? Supermetrics gave our small, indepedent media agency a way to easily extract performance data from a wide ...
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JB
Jon B
01/20/24
"An essential tool for anyone needing to streamline data collection and analysis"
What do you like best about Supermetrics? Supermetrics helps me to create automated reports, saving me time. It' filters also help me to get the data ...
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TB
Tanner B
01/11/24
"Marketing Analyst"
What do you like best about Supermetrics? Super metrics is a great product that allows you to have a tool as a part-time data engineer and connect to ...
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AU
Anonymous User
01/09/24
"Best Customer Support in the Business"
What do you like best about Supermetrics? Very supportive customer service and easy-to-use interface. What do you dislike about Supermetrics? Our ...
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AU
Anonymous User
01/09/24
"Amazing with improvement opportunities"
What do you like best about Supermetrics? How easy is obtain info from the Data Sources, the connection with Google Sheets, the Data Blending and the ...
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JR
Juliana R
12/29/23
"Supermetrics o melhor conector para dashboard."
What do you like best about Supermetrics? A possobilidade de conectar muitas informações em um dashboard. What do you dislike about Supermetrics? às ...
Read more
- See if Supermetrics fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of Supermetrics?
A real-time email marketing dashboard displays metrics. This allows individuals to track the effectiveness of an email marketing initiatives…
Cleaning, converting, and modeling data to discover relevant information for business decision-making is what data analysis is all about. Da…
Report exporting is a crucial feature that allows users to save and transmit data from a software in a convenient and readable format. It en…
Sales Tracking is an essential feature that is used by businesses to monitor their sales activities and performance. It is a process that in…
Supermetrics security and data handling
Key compliance certifications and security features for IT and security teams evaluating Supermetrics.
Certifications
Developer & data
Alternatives to Supermetrics
Supermetrics Support Options
Frequently Asked Questions About Supermetrics
Common questions buyers ask before choosing Supermetrics.
Supermetrics is a Marketing Analytics Software. Supermetrics offers Dashboard, Sales Tracking, Data Analysis and many more functionalities.
Buyers commonly note the following limitations of Supermetrics: Many reviewers find the pricing high, especially for sole traders or small users.; Some report occasional bugs, instability or needing to reconnect data sources.; A few note limits on the number of connections or datasources..
Some top alternatives to Supermetrics includes Searchmetrics, Shortlist Metrics, Mainmetrics, Datorama and OneMetric.io.
Supermetrics offers Free Trial, Freemium, Subscription pricing models
The starting price of Supermetrics is $69/User/Month when Billed Yearly
Ready to try it?
Get started with Supermetrics
Start your free trial — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].