NEWJoin 1M+ SaaS Professionals|Get Weekly Insights, Trends & Expert PicksSubscribe Free →

Spotsaas logo

Best Marketing Analytics Software For Small Business

Top picks for Marketing Analytics Software available for small business

Effortlessly manage and annotate your Ads data.

5.0

Excellent

Free trial not available

Freemium

Maximize data value and enhance consumer insights.

5.0

Excellent

Free Trial available, Try Now

Freemium

Starts from $35/Month

Secure, optimize, and protect your digital marketing ventures.

4.9

Excellent

Free trial not available

Freemium not available

CHEQ offers custom pricing plan

Why you can trust Spotsaas

Our research is independent and data-backed. We review thousands of tools and use real buyer signals — without the hype.

Filters

Features

+ Show 76 more

Share this page

Showing 1-20 out of 77

Top rated

List of the Best Marketing Analytics Software For Small Business as of June 2026

GAannotations - New SaaS Software

GAannotations

Effortlessly manage and annotate your Ads data.

Best for: SMB teams · Mid-market

Try for Free

Add to compare

What is GAannotations?

GAannotations is a comprehensive software platform designed specifically for marketers, small and medium-sized businesses. It provides a range of automation tools to simplify the process of adding annotations for Ads Campaigns and managing them via an exceptionally intuitive user interface. ...

Read more about GAannotations
Affluent - Marketing Analytics Software

Affluent

Maximize data value and enhance consumer insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Affluent?

Affluent is a text analytics solution specifically engineered for Affluent Consumer segmentation using advanced predictive statistical algorithms. The solution leverages the potential of critical document features, in combination with socio-demographic segments in order to assist in enriching ...

Read more about Affluent
Free TrialTry Free →·

Starts from $35/Month, also offers free forever plan

CHEQ - Marketing Analytics Software

CHEQ

Secure, optimize, and protect your digital marketing ventures.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is CHEQ?

Secure your paid marketing strategies with CHEQ – an AI-powered cybersecurity solution that is designed to identify and locate invalid users and bots. CHEQ ensures that brands are actively targeting real customers only, resulting in improved sales and business growth. Improve conversions and ...

Read more about CHEQ

CHEQ offers custom pricing plan

Mayple - Marketing Analytics Software

Mayple

Unlock your brand's potential with Mayple's marketing experts.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

Add to compare

What is Mayple?

Introducing Mayple - the perfect match for your brand. This innovative platform connects businesses with top marketing experts and agencies, ensuring real, measurable results. No longer do you have to sift through traditional job platforms filled with sales pitches. With Mayple, you have access ...

Read more about Mayple

Starts from $1,800/Month

nexoya - Marketing Analytics Software

nexoya

Powering data-driven decisions for macroeconomists.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.8

Add to compare

What is nexoya?

nexoya has revolutionized the analytics software for macroeconomists by making it possible to analyze markets in near real-time, using state of the art econometric methods. This enables macroeconomists to formulate better policy recommendations which are more likely to be adopted. ...

Read more about nexoya
Free Trial
Digivizer - Marketing Analytics Software

Digivizer

Transforming data into actionable insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Digivizer?

The Digivizer is a web based marketing analytics tool that provides easy to understand graphs, charts and dashboards which enable business users to quickly interpret the data and make decisions. It's also platform independent" which means user can use it on any device (desktop

Read more about Digivizer
Free TrialTry Free →·

Starts from $89/Month

DigitalMaas - Marketing Analytics Software

DigitalMaas

Maximize revenue and conversions with powerful analytics.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is DigitalMaas?

The Digital Marketing Analytics software from Digitalmaas helps to make more money by monitoring and improving marketing, customer relationships and social media efforts. In short it allows to increase the conversion rate of prospects into paying customers – simple as that – resulting in ...

Read more about DigitalMaas
Free Trial·

Starts from $24/Month when Billed Yearly

GreyMetrics - Marketing Analytics Software

GreyMetrics

Streamline marketing data with ease and precision.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is GreyMetrics?

GreyMetrics is a comprehensive marketing analytics software that offers a range of features to help businesses build and manage reports and dashboards. With its intuitive drag-and-drop tool, users can easily create custom reports by selecting data widgets of their choice. It also offers over 25 ...

Read more about GreyMetrics
Free Trial·

Starts from $49

Adverity - Marketing Analytics Software

Adverity

Optimize marketing with data-driven decisions.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Adverity?

Adverity is a powerful and feature-rich marketing analytics and campaign optimization platform that helps to measure and optimize entire marketing funnel. Import data from social, search, display, mobile, email, and other digital channels to easily understand the impact of every dollar spent on ...

Read more about Adverity

Adverity offers custom pricing plan

Marketing Evolution - Marketing Analytics Software

Marketing Evolution

Uncover key insights for revenue-driving campaigns.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Marketing Evolution?

Marketing Evolution is a cloud-based marketing analytics software platform that brings together market research, surveys and loyalty programs to deliver immediate insights and business intelligence. Leverage traditional and social media content analysis, customer experience analytics, custom ...

Read more about Marketing Evolution

Marketing Evolution offers custom pricing plan

People.ai - Marketing Analytics Software

People.ai

Unlock your growth potential with intelligent ROI solutions.

Best for: SMB teams

Get Pricing Details

Add to compare

What is People.ai?

People.ai's cutting-edge revenue operations and intelligence (ROI) platform helps leading organizations such as AppDynamics, DataRobot, Ivanti, Okta, and Zoom optimize their growth potential. Leveraging proprietary AI technology, People.ai allows users to transform data from emails, meetings, ...

Read more about People.ai

People.ai offers custom pricing plan

NinjaCat - Marketing Analytics Software

NinjaCat

Unleash your marketing potential with real-time analytics.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is NinjaCat?

NinjaCat Marketing Analytics Software is a complete, affordable, cloud-based Marketing Analytics platform for real-time, actionable insights from customer data. It does this by combining anonymous tracking of visitors with the data from website. This enables to see what's happening on the site ...

Read more about NinjaCat

NinjaCat offers custom pricing plan

Funnelytics - New SaaS Software

Funnelytics

Maximize your marketing potential with Funnelytics.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Funnelytics?

Funnelytics is an innovative software platform that puts sophisticated marketing analytics at your fingertips. Easily map and analyze your sales and advertising campaigns, all in one spot. This interactive canvas makes it simple to spot potential roadblocks and act quickly to resolve, with ...

Read more about Funnelytics

Starts from $500/Month, also offers free forever plan

DeltaX Assistant - Marketing Analytics Software

DeltaX Assistant

Revolutionize your digital strategy with DeltaX Assistant's AI.

Best for: SMB teams · Mid-market

Try for Free

Add to compare

What is DeltaX Assistant?

Introducing DeltaX Assistant! The AI Assistant for Business that helps you streamline workflows and gain valuable insights into your Google Ads accounts. Just in a few clicks, you can get an instant score and identify potential optimization opportunities. Dig deeper into your data and track ...

Read more about DeltaX Assistant
Nudge - Marketing Analytics Software

Nudge

Maximize Content Impact with Nudge Analytics

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Nudge?

Nudge is an all-in-one analytics, attribution, and intelligence tool for content creators. It provides marketers with an integrated view of their clicks, content, and sentiment. This comprehensive feedback loop enables teams to make the most out of their content experiences, helping them reach ...

Read more about Nudge

Starts from $75/User/Month, also offers free forever plan

DOZ - Marketing Analytics Software

DOZ

Maximize profits with data-driven marketing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is DOZ?

DOZ is a free, easy-to-use marketing analytics software that helps businesses make more money from their existing customer base. In a nutshell, DOZ allows to track the online behavior of website visitors and make better offers to get them to buy. It will work with any company that has a web ...

Read more about DOZ
Free TrialTry Free →·

Starts from $99/Month, also offers free forever plan

Windsor.ai - Marketing Analytics Software

Windsor.ai

Maximize your marketing data and drive growth.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Windsor.ai?

Windsor.ai is a marketing analytics solution that works across all channels. The software lets user gain a competitive edge by being able to easily find and exploit opportunities in the data, turning them into sales and profit growth. Able to work with any enterprise data, the software presents ...

Read more about Windsor.ai
Free Trial·

Starts from $99/Month, also offers free forever plan

MomentFeed - New SaaS Software

MomentFeed

Amplify your reach, ignite your sales.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is MomentFeed?

MomentFeed revolutionizes Proximity Search Optimization to help multi-location establishments attract more customers and boost sales. Our Unified Platform manages and automates all local-mobile search triggers, making your business more visible and navigable to customers. Get ready to increase ...

Read more about MomentFeed

MomentFeed offers custom pricing plan

PathFactory - Marketing Analytics Software

PathFactory

Insights for elevated content journeys.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is PathFactory?

PathFactory is a comprehensive analytics platform designed to provide invaluable insights into content consumption. Utilizing AI-based technology, it eliminates the need for hard gating and facilitates the creation of real-time tailored content journeys. This maximizes the return on clicks and ...

Read more about PathFactory

PathFactory offers custom pricing plan

Pathmatics - Marketing Analytics Software

Pathmatics

Maximize your marketing with Pathmatics analytics.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Pathmatics?

Pathmatics is marketing analytics software that allows users to break down data from email marketing, display performance marketing and social media marketing campaigns. The user can link ad accounts from multiple platforms to get a single view of the overall marketing picture, showing social ...

Read more about Pathmatics

Pathmatics offers custom pricing plan

Frequently Asked Questions About Marketing Analytics Software

Stuck on something? We're here to help with all the questions and answers in one place.

The most important Marketing Analytics Software features to evaluate are Customer Support, Content Management, Budget Management, Collaboration Tools, Drag and Drop, Lead Scoring. Most buyers prioritize ease of use, reporting, and integration capabilities. Look for tools that cover your core workflow before comparing advanced features.

Marketing Analytics Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial:

The top rated Marketing Analytics Software based on verified user reviews and SpotScore are Affluent, GAannotations, CHEQ. These tools score highest on ease of use, feature depth, and customer support — updated monthly from real buyer feedback.

Start by listing your must-have features — commonly Customer Support, Content Management, Budget Management, Collaboration Tools, Drag and Drop, Lead Scoring. Then filter by team size, budget, and integrations you already use. Compare at least 3 options using free trials before committing. Spotsaas lets you compare side-by-side in minutes.

Yes — 15 Marketing Analytics Software on Spotsaas offer a free plan or trial. Free plans cover core features for small teams; paid upgrades unlock advanced reporting and integrations.

The best Marketing Analytics Software for small businesses are affordable, quick to set up, and scale without complexity. Look for per-user pricing, no long-term contracts, and strong onboarding support.

About the reviewer

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

Grow your pipeline with buyers who are already looking for you

254,000+ buyers use Spotsaas every month to evaluate and shortlist software. Get in front of them — for free, or with a managed growth plan built around your category.