Datorama Review: Is It The Right Marketing Analytics Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial Available
SOC 2Datorama offers custom pricing plan
Unilever
Pepsi
Pernod RicardTrusted by many companies including Unilever
Overview
Pricing
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
Blogs
What is Datorama?
Datorama is a marketing analytics software used by web and mobile marketers for optimizing their marketing efforts, from generating more traffic to increasing sales. It gives users all the tools they need to drive more traffic from organic search, social media, email marketing and many other sources. With a robust mobile platform coming soon, Datorama gives high-performing marketers a competitive edge in a crowded market.
Pricing
Datorama offers custom pricing plan
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2Data residency:Global
Platform
Web + mobile app (iOS & Android)
Datorama Software Demo
Datorama was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Datorama
- Team types
- Large Enterprises, Medium Business
Why teams choose Datorama
Provides a wide range of tools for traffic optimization.
User-friendly design makes it accessible for all marketers.
Offers insights that can significantly improve sales performance.
Is Datorama right for you?
What buyers should know before shortlisting Datorama
Datorama is a powerful marketing analytics tool designed to help marketers optimize their campaigns effectively. Its user-friendly interface and comprehensive analytics capabilities make it a valuable asset for marketing teams.
Datorama pros and cons
- Datorama pros
Provides a wide range of tools for traffic optimization.
User-friendly design makes it accessible for all marketers.
Offers insights that can significantly improve sales performance.
- Datorama cons
May not cater to non-marketing professionals.
Some features may require additional training.
Ready to try it?
Get started with Datorama
Start your free trial — no credit card required.
Still comparing?
See how it stacks up
Compare Datorama side-by-side with top Marketing Analytics Software alternatives.
What is the pricing of Datorama?
Datorama uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
Datorama reviews and ratings
Buyer sentiment
Buyer sentiment is positive across 89 reviews, with strong overall satisfaction.
What buyers like
- Optimizes marketing efforts
- Comprehensive traffic analysis
- User-friendly interface
Common complaints
- Limited features for non-marketers
- May require training for full utilization
- Pricing can be high for small teams
What users are saying
UI
User in Marketing and Advertising
07/28/20
Really good data insights offered
What do you like best? Manipulation of data inside the tool is really good and helps a lot in creating dynamic columns. What do you dislike? ...
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UI
User in Marketing and Advertising
05/04/20
Data Visualization Made Simple
What do you like best? The user interface of Datorama is very simple to navigate and toggle. There are many different ways to visualize the data ...
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SK
Santosh K
04/27/20
Remarkable BI tool.
What do you like best? Write your own functions and utilise existing ones to make your data simple and representable. What do you dislike? So ...
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IA
Industry Analyst / Tech Writer in Higher Education
04/26/20
A good tool for analysis however price can be expensive
What do you like best? How easy it is to use and customise dashboards What do you dislike? The price has increased a lot over the years and I ...
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CI
Consultant in Management Consulting
04/26/20
Excellent tool for small-scale BI and analytics needs
What do you like best? Has excellent data import functionality: There are many API data sources available out-of-the-box, where datorama will import ...
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AI
Agency in Marketing and Advertising
04/25/20
Datorama platform is an excellent platform integrated data visualization
What do you like best? The flexibility to build customized dashboards What do you dislike? The set up is grueling if your clients do not have ...
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Datorama security and data handling
Key compliance certifications and security features for IT and security teams evaluating Datorama.
Certifications
Developer & data
Alternatives to Datorama
Datorama Customers
Unilever
Pepsi
Pernod Ricard
Datorama Support Options
Frequently Asked Questions About Datorama
Common questions buyers ask before choosing Datorama.
Buyers commonly note the following limitations of Datorama: May not cater to non-marketing professionals.; Some features may require additional training.; Pricing may be a barrier for smaller teams..
Some top alternatives to Datorama includes AgencyAnalytics, Vidooly, DashThis, Klipfolio Dashboard and Adobe Analytics.
Datorama offers Free Trial, Quotation Based pricing models
The starting price is not disclosed by Datorama. You can visit Datorama pricing page to get the latest pricing.
Ready to try it?
Get started with Datorama
Start your free trial — no credit card required.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].