GreyMetrics Review: Is It The Right Marketing Analytics Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial Available
GDPRStarts from $49
Overview
Pricing
Buyer feedback
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
What is GreyMetrics?
GreyMetrics is a comprehensive marketing analytics software that offers a range of features to help businesses build and manage reports and dashboards. With its intuitive drag-and-drop tool, users can easily create custom reports by selecting data widgets of their choice. It also offers over 25 pre-defined templates for standard reports, designed in collaboration with industry experts. Additionally, it supports data integration from 20+ marketing platforms and automatically generates multilingual reports in 9 different languages. Its live marketing dashboards provide real-time data monitoring from anywhere. Users can customize and download reports in PDF format or share them securely via password-protected emails. GreyMetrics simplifies report creation and account connection with just one click, making it a must-have for efficient and organized data management.
Pricing
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
GDPRData residency:Global
GreyMetrics Software Demo
GreyMetrics was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider GreyMetrics
- Use cases
- Marketing analytics teams, Digital marketing agencies, E-commerce businesses
- Team types
- Marketing analysts, Data analysts
- Company size
- 51-500 employees, 500+ employees
- Workflow style
- Simple and streamlined
- Setup complexity
- Medium
Why teams choose GreyMetrics
Intuitive drag-and-drop report builder
Wide range of pre-defined report templates
Integration with 20+ marketing platforms
Is GreyMetrics right for you?
Best for marketing teams needing easy, template-driven analytics and reporting.
Choose GreyMetrics if
- You want an intuitive drag-and-drop report builder for quick custom reports.
- You need access to 25+ expert-designed, pre-defined marketing report templates.
- Your team requires integration with over 20 marketing platforms for unified data.
Consider alternatives if
- You are a very small business without dedicated marketing analytics resources.
- You require highly specialized or advanced analytics beyond standard marketing metrics.
What buyers should know before shortlisting GreyMetrics
GreyMetrics provides a comprehensive solution for marketing analytics with its customizable reporting features. The intuitive drag-and-drop interface makes it easy for users to create reports, although some may find the learning curve steep.
GreyMetrics pros and cons
- GreyMetrics pros
Intuitive drag-and-drop report builder
Wide range of pre-defined report templates
Integration with 20+ marketing platforms
- GreyMetrics cons
Limited pricing transparency
Potentially less suitable for very small businesses
Ready to try it?
Get started with GreyMetrics
Start your free trial — no credit card required.
Still comparing?
See how it stacks up
Compare GreyMetrics side-by-side with top Marketing Analytics Software alternatives.
What is the pricing of GreyMetrics?
GreyMetrics Pricing Plans
Startup
10 Clients
2 Team Members
10 Live Dashboards
Unlimited Reports
Unlimited Dashboards
Show more +
Professional
20 Clients
5 Team Members
20 Live Dashboards
Unlimited Reports
Unlimited Dashboards
Show more +
Agency
40 Clients
10 Team Members
40 Live Dashboards
Unlimited Reports
Unlimited Dashboards
Show more +
Enterprise
Custom Clients
Custom Team Members
Custom Live Dashboards
Unlimited Reports
Unlimited Dashboards
Show more +
GreyMetrics reviews and ratings
Buyer sentiment
Users generally praise GreyMetrics for its ease of use and comprehensive integrations, though some note concerns about pricing clarity and advanced customization.
What buyers like
- Ease of use
- Integration capabilities
- Pre-defined report templates
Common complaints
- Pricing transparency
- Limited advanced features
What users are saying
AU
Anonymous User
03/06/21
"No update for over a year..."
What do you like best about GreyMetrics? GreyMetrics offer many integrations and whitelabel What do you dislike about GreyMetrics? No update for over ...
Read more
KS
Kenny S
06/09/20
"Great for agencies"
What do you like best about GreyMetrics? It saves a lot of time and provides an extremely intuitive interface. What do you dislike about ...
Read more
AU
Anonymous User
05/07/20
"Great Product - Amazing service"
What do you like best about GreyMetrics? Huge number of connections. Quality prebuilt templates. And the access to a client portal. What do you ...
Read more
AU
Anonymous User
05/01/20
"Great, but not perfect... yet."
What do you like best about GreyMetrics? The solution is very helpful and the owners are very proactive. They are listening to their clients and are ...
Read more
RP
Romeo P
04/30/20
"Great for an agency that needs Automation"
What do you like best about GreyMetrics? I like the ability to set auto email reports which saves me time. They have a great user interface which is ...
Read more
CC
Christian C
04/30/20
"Measure and read marketing digital efforts in one single platform"
What do you like best about GreyMetrics? Is a centralized reporting platform that will help with measure cross channels and web traffic to in one ...
Read more
GreyMetrics security and data handling
Key compliance certifications and security features for IT and security teams evaluating GreyMetrics.
Certifications
Developer & data
Alternatives to GreyMetrics
GreyMetrics Support Options
Frequently Asked Questions About GreyMetrics
Common questions buyers ask before choosing GreyMetrics.
GreyMetrics is a strong fit if: You want an intuitive drag-and-drop report builder for quick custom reports.; You need access to 25+ expert-designed, pre-defined marketing report templates.. Consider alternatives if: You are a very small business without dedicated marketing analytics resources.; You require highly specialized or advanced analytics beyond standard marketing metrics..
Buyers commonly note the following limitations of GreyMetrics: Limited pricing transparency; Potentially less suitable for very small businesses; No detailed information on advanced customization or AI-driven insights.
Some top alternatives to GreyMetrics includes LiveReport.io, AgencyAnalytics, Reportz, JustControl.it and SharpDash.
GreyMetrics offers Free Trial, Subscription pricing models
The starting price of GreyMetrics is $49
Ready to try it?
Get started with GreyMetrics
Start your free trial — no credit card required.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].