Which is better, Zoho CRM or Insightly?

Insightly edges out Zoho CRM based on user ratings across 879 reviews. That said, the best pick depends on your workflow — Zoho CRM may be a stronger fit for specific team sizes or use cases. Review the full comparison to decide.

What are the main differences between Zoho CRM and Insightly?

Key differences between Zoho CRM and Insightly include pricing (Zoho CRM starts at $9 vs Insightly at $29). Use the Spotsaas comparison table to evaluate each dimension before deciding.

Do both Zoho CRM and Insightly offer a Free trial?

Yes, both Zoho CRM and Insightly offer a Free Trial.

Who are the typical users of Zoho CRM?

Zoho CRM is designed for Freelancers / Consultants, Large Enterprises, Medium Business, Small Business.

Who are the typical users of Insightly?

Insightly is designed for Freelancers / Consultants, Large Enterprises, Medium Business, Small Business.

What is the starting price of Zoho CRM and Insightly?

Pricing for Zoho CRM starts at $9/user/month, whereas Insightly starts at $29/User/Month.

What are the best alternatives to Zoho CRM?

Some top alternatives to Zoho CRM include Bigin by Zoho CRM, Zoho One, Hubspot Marketing Hub, Freshsales, Salesforce.

What are the best alternatives to Insightly?

Some top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.

Zoho CRM vs Insightly vs Bigin by Zoho CRM Comparison

Last updated: May 22, 2026

Zoho CRM

4.1(2,488 reviews)

Starting at $9 /user/month

Free Trial
Freelancers / Consultants
Large Enterprises

Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and drag-and-drop functionality, it simpl…

View Pricing Read Reviews

Insightly

4.2(879 reviews)

Starting at $29 /User/Month

Free Trial
Freelancers / Consultants
Large Enterprises

Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates with Gmail and Outlook so reps c…

View Pricing Read Reviews

Bigin by Zoho CRM

4.6(294 reviews)

Starting at $7 /User/Month

Free Trial
Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

View Pricing Read Reviews

Insightly leads on user satisfaction with a 4.2-star rating across 879 reviews.

Spotsaas Analysis

Zoho CRMInsightlyBigin by Zoho CRM

The core difference lies in Zoho CRM's emphasis on customization and ease of use for small to medium businesses, while Insightly focuses on strong email integration and collaboration features for mid-sized teams. Ideal buyers for Zoho CRM are businesses seeking a cost-effective and highly customizable solution, whereas Insightly is best suited for teams that prioritize seamless communication and integration.

- Best for small to medium businesses - Highly customizable workflows and dashboards - Intuitive and easy to use - Cost-effective pricing at $9 - Suitable for various industries including SaaS and Fintech - Ideal for users with minimal technical expertise

- Best for mid-sized teams - Strong email integration capabilities - Unified platform for managing contacts and deals - Built-in real-time messaging for collaboration - Pricing starts at $29 - Suitable for various roles including Sales Managers and Account Executives

Zoho CRM vs Insightly vs Bigin by Zoho CRM — at a glance

Feature	Zoho CRM	Insightly	Bigin by Zoho CRM
Rating	4.1 / 5	4.2 / 5	4.6 / 5
Reviews	2,488	879	294
Starting price	$9 /user/month	$29 /User/Month	$7 /User/Month
Free trial	Yes	Yes	Yes
Free version	No	No	No
Best for	Freelancers / Consultants, Large Enterprises, Medium Business	Freelancers / Consultants, Large Enterprises, Medium Business	Small Business
Category	CRM Software	CRM Software	CRM Software
Platforms	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS
API	Available	Available	Available
Support modes	24/7 (Live rep), Business Hours, Online	Business Hours, Online	Business Hours, Online
Certifications	SOC 2, HIPAA, GDPR, ISO 27001	SOC 2, HIPAA, GDPR	—
Data residency	Global	US	Global

Key differences between Zoho CRM and Insightly

Pricing: Zoho CRM starts at $9 /user/month, while Insightly starts at $29 /User/Month.
User satisfaction: Insightly scores higher with a 4.2-star average.
Deployment: Zoho CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Zoho CRM vs Insightly vs Bigin by Zoho CRM — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	Zoho CRM (2471) Talk to an expert Talk to an expert	Insightly (877) Talk to an expert Talk to an expert

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Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Zoho CRM

Best for small to medium businesses needing customizable, cost-effective CRM.

Choose if

You want an intuitive, easy-to-use CRM with minimal technical expertise required
Your business needs highly customizable workflows, fields, and dashboards
You seek strong sales automation and seamless integration with tools like G Suite and Power BI

Consider alternatives if

You are a large enterprise requiring deep scalability and advanced CRM features
You need extensive advanced third-party app integrations beyond the available marketplace

Insightly

Best for mid-sized teams needing flexible CRM with strong email integration.

Choose if

You want a unified platform managing contacts, leads, deals, and opportunities.
Your team values built-in real-time messaging for seamless collaboration.
You require syncing capabilities with Outlook and Gmail for streamlined workflows.

Consider alternatives if

You need advanced reporting and analytics beyond basic CRM capabilities.
You rely heavily on mobile app features with full desktop parity.

Bigin by Zoho CRM

Best for

Small Business

Zoho CRM: Best for small to medium businesses needing customizable, cost-effective CRM. Insightly: Best for mid-sized teams needing flexible CRM with strong email integration.

Description	Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and ... Read More about Zoho CRM	Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates ... Read More about Insightly	Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM
Entry Level Pricing	Starts from $9 , yearly	Starts from $29	Starts from $7 , Billed Yearly
Free Trial Availability	Get Free Trial	Free Trial available	Get Free Trial
SpotScore What's this? ↗	9.8/10	9.3/10	9.0/10
User Ratings Based on verified Spotsaas reviews	4.07 (2488)	4.16 (879)	4.57 (294)
Best Company Size	1-50 employees51-500 employees	1-50 employees51-500 employees	—
	Get pricing help	Get pricing help	Visit website

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Zoho CRM

Streamlined Sales Processes: With Zoho CRM, your sales team can automate repetitive tasks, allowing them to focus on what truly matters—building relationships and closing deals. Managers will appreciate the time saved and the increase in productivity.
Customer Insights: The platform offers reliable analytics and reporting features that let administrators understand customer behavior. This data-driven approach helps you design strategies that work for your target audience.
Smooth Integration: Zoho CRM integrates with a wide range of third-party applications, making it easy for executives to unify their tech stack. This compatibility keeps all teams aligned and working efficiently toward common goals.

Insightly

Project Management: With Insightly, teams can easily manage projects from initiation to completion. Tasks, deadlines, and milestones are organized in one intuitive platform, keeping everyone aligned and focused.
Reliable CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You'll find it easy to track interactions, manage leads, and build stronger relationships that drive sales.
Customizable Workflows: Design workflows that fit your unique business needs. Administrators can automate repetitive tasks and maintain consistent processes across teams.

Bigin by Zoho CRM

No key benefits available yet.

Best fit

Zoho CRM

1-500 employees.
Martech, SaaS, Consulting, Sales Automation, Fintech.
Sales Managers, Account Executives, Business Development Representatives, CRM Administrators.

Insightly

1 to 500 employees
SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

Bigin by Zoho CRM

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Zoho CRM

Steep learning curve on setup and configuration — teams under 20 typically need 2–4 weeks of dedicated training before reaching productivity
Limited customization for industry-specific workflows — manufacturing and construction firms often add custom development or switch to Salesforce
Pricing scales quickly above 10 users — many teams find Pipedrive or HubSpot CRM cheaper at similar user counts

Insightly

Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.

Bigin by Zoho CRM

No alternatives guidance available yet.

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How do Zoho CRM, Insightly and Bigin by Zoho CRM Compare on Features?

Total Features	47 Features	30 Features	10 Features
Unique Features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website

Compare Zoho CRM, Insightly and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	$9 , yearly	$29	$7 , Billed Yearly
Pricing Plans	Standard $15 /user/month Get Started All the essentials: Mass email Custom modules Show more + Professional $25 /user/month Get Started Everything in Standard + Blueprint CPQ Show more + Enterprise $35 /user/month Get Started Everything in Professional + Zia — AI assistant Territory management Show more + Browse all pricing plans	Not Available	Free Get Started Single Pipeline 500 Records Instant Workflows (3) Show more + Express Get Started Includes features of Free plan, plus Team Pipelines (3) 50,000 Records Show more + Premier Get Started Includes features of Express Edition plan. plus Team Pipelines (5) 100,000 Records Show more +
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available
	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	✓ Yes	✓ Yes
HIPAA	✓ Yes	✓ Yes
GDPR	✓ Yes	✓ Yes
ISO 27001	✓ Yes	—
Single Sign-On (SSO)	✓ Yes	✓ Yes
Multi-Factor Auth (MFA)	✓ Yes	✓ Yes
Data Encryption	✓ Yes	✓ Yes
Audit Logs	✓ Yes	✓ Yes
Data Residency	🌐 Global	🇺🇸 US

Zoho CRM vs Insightly User Reviews & Rating Comparison

User Ratings	4.07 (based on 2488 reviews)	4.16 (based on 879 reviews)	4.57 (based on 294 reviews)
Rating Distribution	1257 833 238 69 74	502 253 72 40 10	204 66 7 1 1
Spotsaas Editor’s POV generated by AI	Buyer sentiment Overall positive sentiment highlights ease of use, customization, and cost-effectiveness, tempered by concerns about scalability and occasional performance issues. What buyers like Ease of use Customizability Cost-effectiveness Common complaints Limited scalability Performance inconsistencies	Buyer sentiment Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing. What buyers like Ease of use Collaboration features Integration with email platforms Common complaints Limited mobile app functionality Insufficient advanced reporting	Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like Simple design with a short learning curve — accessible for non-technical users. Pricing targets startups and small businesses with core CRM features at low cost. Pipeline management and workflow automation reduce manual steps in sales processes. Common complaints Limited integrations with social media apps and LinkedIn or Facebook ad platforms. Lacks advanced features needed by larger enterprises or complex workflows. Customer support availability is inconsistent, affecting issue resolution during critical moments.
Pros and Cons	Intuitive and easy-to-use interface requiring minimal technical expertise Highly customizable workflows, fields, and dashboards Cost-effective with strong ROI for small to medium businesses Limited scalability and depth for larger businesses Fewer advanced apps and connectors in the marketplace compared to competitors	Unified platform for managing contacts, leads, deals, and opportunities Built-in real-time messaging for team collaboration Seamless syncing with Outlook and Gmail Reporting tools lack robustness for advanced analytics Mobile app has limited features compared to desktop	Real-time updates keep teams informed. Integration with email and calendar enhances productivity. User-friendly interface simplifies navigation. Customization options may not meet all needs. New users may find the interface complex.
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
Negative Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

List of Customers

Customers	Amazon EuroKids HotStar	4over LLC Savanta Atlanta Eats	Antech Microsystem Pvt.Ltd Investacc Hire

Media and Screenshots

Screenshots	4 Screenshots	9 Screenshots
Videos	1 Videos	5 Videos

Alternatives

Alternatives	Bigin by Zoho CRM 4.57 Zoho One 4 Hubspot Marketing Hub 4.86	Bigin by Zoho CRM 4.57 Hubspot Marketing Hub 4.86 ClickUp 4.4	ClickUp 4.4 Zoho CRM 4.07 Freshsales 4.67

Frequently asked questions

Which is better, Zoho CRM or Insightly?: Insightly edges out the other on user ratings (4.2 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Zoho CRM and Insightly offer a free trial?: Yes, both Zoho CRM and Insightly offer a free trial.
What is the starting price of Zoho CRM vs Insightly?: Zoho CRM starts at $9 /user/month. Insightly starts at $29 /User/Month.
What are the top alternatives to Zoho CRM?: Top alternatives to Zoho CRM include Bigin by Zoho CRM, Zoho One, Hubspot Marketing Hub, Freshsales, Salesforce.
What are the top alternatives to Insightly?: Top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.

Zoho CRM vs Insightly vs Bigin by Zoho CRM Comparison

Zoho CRM

Insightly

Bigin by Zoho CRM

Zoho CRM vs Insightly vs Bigin by Zoho CRM — at a glance

Key differences between Zoho CRM and Insightly

Compare Zoho CRM vs Insightly vs Bigin by Zoho CRM — and walk away knowing which one fits.

Zoho CRM

Insightly

Download this Zoho CRM vs Insightly vs Bigin by Zoho CRM comparison

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

SpotScore

User Ratings

Best Company Size

Where each option fits best

Key strengths

Best fit

Reasons buyers look elsewhere

Software Demo

Demo

Get shortlist help from a software advisor

How big is your team?

How do Zoho CRM, Insightly and Bigin by Zoho CRM Compare on Features?

Compare Zoho CRM, Insightly and Bigin by Zoho CRM on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

Zoho CRM vs Insightly User Reviews & Rating Comparison

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Crm Software

Frequently asked questions