Zoho CRM vs Insightly vs Bigin by Zoho CRM Comparison
Zoho CRM
Starting at $9 /user/month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and drag-and-drop functionality, it simpl…
Insightly
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates via real time messaging, sync con…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…
Insightly leads on user satisfaction with a 4.2-star rating across 1,241 reviews.
SpotSaaS Analysis
Zoho CRMInsightlyBigin by Zoho CRM
The core difference lies in Zoho CRM's emphasis on customization and ease of use for small to medium businesses, while Insightly focuses on strong email integration and collaboration features for mid-sized teams. Ideal buyers for Zoho CRM are businesses seeking a cost-effective and highly customizable solution, whereas Insightly is best suited for teams that prioritize seamless communication and integration.
- Best for small to medium businesses - Highly customizable workflows and dashboards - Intuitive and easy to use - Cost-effective pricing at $9 - Suitable for various industries including SaaS and Fintech - Ideal for users with minimal technical expertise
- Best for mid-sized teams - Strong email integration capabilities - Unified platform for managing contacts and deals - Built-in real-time messaging for collaboration - Pricing starts at $29 - Suitable for various roles including Sales Managers and Account Executives
Zoho CRM vs Insightly vs Bigin by Zoho CRM — at a glance
| Feature | Zoho CRM | Insightly | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 4.1 / 5 | 4.2 / 5 | 4.3 / 5 |
| Reviews | 8,849 | 1,241 | 119 |
| Starting price | $9 /user/month | $29 /User/Month | $7 /User/Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Freelancers / Consultants, Large Enterprises, Medium Business | Small Business |
| Category | CRM Software | CRM Software | CRM Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, HIPAA, GDPR | — |
| Data residency | Global | US | Global |
Key differences between Zoho CRM and Insightly
- Pricing: Zoho CRM starts at $9 /user/month, while Insightly starts at $29 /User/Month.
- User satisfaction: Insightly scores higher with a 4.2-star average.
- Deployment: Zoho CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Zoho CRM vs Insightly vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Biggest differences
Start here before you go deeper into features.
Best for small to medium businesses needing customizable, cost-effective CRM.
- You want an intuitive, easy-to-use CRM with minimal technical expertise required
- Your business needs highly customizable workflows, fields, and dashboards
- You seek strong sales automation and seamless integration with tools like G Suite and Power BI
- You are a large enterprise requiring deep scalability and advanced CRM features
- You need extensive advanced third-party app integrations beyond the available marketplace
Best for mid-sized teams needing flexible CRM with strong email integration.
- You want a unified platform managing contacts, leads, deals, and opportunities.
- Your team values built-in real-time messaging for seamless collaboration.
- You require syncing capabilities with Outlook and Gmail for streamlined workflows.
- You need advanced reporting and analytics beyond basic CRM capabilities.
- You rely heavily on mobile app features with full desktop parity.
Small Business
Zoho CRM: Best for small to medium businesses needing customizable, cost-effective CRM. Insightly: Best for mid-sized teams needing flexible CRM with strong email integration.
Description | Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and ... Read More about Zoho CRM | Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates ... Read More about Insightly | Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM |
|---|---|---|---|
Entry Level Pricing |
|
|
|
Free Trial Availability |
| ||
Spotsaas ScoreWhat's this? ↗ | 9.8/10 | 9.3/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 1-50 employees51-500 employees | 1-50 employees51-500 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Sales Processes: With Zoho CRM, your sales team can automate repetitive tasks, allowing them to focus on what truly matters—building relationships and closing deals. Managers will appreciate the time saved and the increase in productivity.
- Enhanced Customer Insights: The platform offers robust analytics and reporting features that empower administrators to gain deep insights into customer behavior. This data-driven approach enables you to tailor strategies that resonate with your target audience.
- Seamless Integration: Zoho CRM seamlessly integrates with a wide range of third-party applications, making it easy for executives to unify their tech stack. This interoperability ensures that all teams are aligned and working efficiently towards common goals.
- Streamlined Project Management: With Insightly, teams can effortlessly manage projects from initiation to completion. You’ll appreciate how tasks, deadlines, and milestones are organized in one intuitive platform, ensuring everyone is aligned and focused.
- Robust CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You’ll find it easy to track interactions, manage leads, and ultimately foster stronger relationships that drive sales.
- Customizable Workflows: Tailor your workflows to fit your unique business needs. Administrators will love the flexibility Insightly provides, allowing for automation of repetitive tasks and ensuring that processes are efficient and consistent across teams.
No key benefits available yet.
Best fit
- 1-500 employees.
- Martech, SaaS, Consulting, Sales Automation, Fintech.
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators.
- 1 to 500 employees
- SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
- roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users may seek alternatives to Zoho CRM due to the complexity of its interface, which can be overwhelming for new users and hinder productivity during the onboarding process.
- Some businesses may require more advanced customization options that Zoho CRM does not fully support, limiting their ability to tailor the software to specific operational needs.
- Cost concerns can also drive users to explore alternatives, especially if they find competing solutions that offer comparable features at a lower price point or with more flexible pricing structures.
- Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
- Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
- Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.
No alternatives guidance available yet.
Software Demo
Demo |
|---|
Need a second opinion?
Get shortlist help from a software advisor
Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.
How do Zoho CRM, Insightly and Bigin by Zoho CRM Compare on Features?
Total Features | 47 Features | 30 Features | 10 Features |
|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Zoho CRM, Insightly and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | |||
|---|---|---|---|
Starting From |
|
|
|
Pricing Plans |
|
|
|
Pricing Page |  |  |  |
Other Details
Organization Types supported |
|
|
|
|---|---|---|---|
Platforms Supported |
|
|
|
Modes of support |
|
|
|
API Support |
|
|
|
Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
|---|---|---|
HIPAA | ✓ Yes | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
Zoho CRM vs Insightly User Reviews & Rating Comparison
User Ratings | |||
|---|---|---|---|
Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights ease of use, customization, and cost-effectiveness, tempered by concerns about scalability and occasional performance issues. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 279 reviews, with strong overall satisfaction. What buyers like
Common complaints
|
Pros and Cons |
|
|
|
Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Amazon  EuroKids  HotStar |  4over LLC  Savanta  Atlanta Eats |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
|---|
Media and Screenshots
Screenshots |  4 Screenshots |  9 Screenshots |
|---|---|---|
Videos |  1 Videos |  5 Videos |
Alternatives
Alternatives |
|---|
Add another option to compare side by side
Search by product name to compare pricing, fit, and buyer feedback in one view.Compare similar software options
Related Blogs and Articles for Crm Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Zoho CRM or Insightly?
- Insightly edges out the other on user ratings (4.2 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Zoho CRM and Insightly offer a free trial?
- Yes, both Zoho CRM and Insightly offer a free trial.
- What is the starting price of Zoho CRM vs Insightly?
- Zoho CRM starts at $9 /user/month. Insightly starts at $29 /User/Month.
- What are the top alternatives to Zoho CRM?
- Top alternatives to Zoho CRM include Bigin by Zoho CRM, Zoho One, Hubspot Marketing Hub, Freshsales, Salesforce.
- What are the top alternatives to Insightly?
- Top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.