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Pipedrive vs Attio vs Bigin by Zoho CRM Comparison

Last updated:

Pipedrive

4.5(5,199 reviews)

Starting at $14 /user/month

  • Free Trial
  • Large Enterprises
  • Medium Business

Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal for small to mid-sized busines…

Attio

Starting at $29.00 per month

  • Large Enterprises
  • Small Business

Attio offers a forward-thinking approach to CRM, positioning itself as the next-generation solution for businesses looking to streamline their customer relationship management processes. With the tagline "Attio is the Fu…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Pipedrive leads on user satisfaction with a 4.5-star rating across 5,199 reviews.

Pipedrive vs Attio vs Bigin by Zoho CRM — at a glance

FeaturePipedriveAttioBigin by Zoho CRM
Rating4.5 / 54.3 / 5
Reviews5,199119
Starting price$14 /user/month$29.00 per month$7 /User/Month
Free trial Yes No Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Small Business, Medium BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
Integrations10+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSBrowser Based (Cloud), Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesBusiness Hours, OnlineOnlineBusiness Hours, Online
CertificationsSOC 2, GDPR
Data residencyUSUSGlobal

Key differences between Pipedrive and Attio

  • Pricing: Pipedrive starts at $14 /user/month, while Attio starts at $29.00 per month.
  • Free trial: Pipedrive offers a free trial; Attio does not.
  • Deployment: Pipedrive supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Attio supports Browser Based (Cloud), Mobile - Android, Mobile - iOS.

Compare Pipedrive vs Attio vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Pipedrive - CRM Software
Talk to an expert
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Attio
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Talk to an expert

Biggest differences

Start here before you go deeper into features.

Pipedrive

Best CRM for small to mid-sized sales teams needing streamlined pipeline management.

Choose if
  • You are a small or medium business seeking an intuitive, easy-to-learn CRM.
  • Your sales team needs AI-powered prompts and automated follow-ups to boost productivity.
  • You want cost-effective CRM with strong reporting and real-time sales analytics.
Consider alternatives if
  • Your enterprise requires highly complex CRM customizations and deep third-party integrations.
  • You need extensive relationship linking beyond standard sales contacts.

Attio

Best for

Large Enterprises, Small Business, Medium Business

Bigin by Zoho CRM

Best for

Small Business

Pipedrive typically suits Large Enterprises and Medium Business. Attio tends to fit Large Enterprises and Small Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal ... Read More about Pipedrive

Attio offers a forward-thinking approach to CRM, positioning itself as the next-generation solution for businesses looking to streamline their customer relationship management processes. ... Read More about Attio

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $14 , monthly
  • Starts from $29.00 , Billed Yearly
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

9.6/10

8.3/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-200 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Pipedrive

  • Streamlined Sales Processes: Pipedrive helps teams like yours to visualize and manage the entire sales pipeline effortlessly, allowing you to focus on closing deals rather than getting lost in administrative tasks.
  • Intuitive User Interface: Users often appreciate Pipedrive’s clean and user-friendly design. This means your team can hit the ground running without extensive training, saving valuable time and resources.
  • Robust Reporting and Analytics: With Pipedrive’s advanced reporting tools, you can gain real-time insights into your sales performance. This empowers executives like yourself to make data-driven decisions that can elevate overall business strategy.

Attio

No key benefits available yet.

Best fit

Best fit

Pipedrive

  • 1-200 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Attio

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Pipedrive

  • Users may seek alternatives to Pipedrive if they require more advanced customization options to tailor their CRM experience to specific business processes or unique sales workflows that Pipedrive doesn’t fully support.
  • Businesses with larger teams might look for alternatives that offer better scalability and user management features, ensuring that collaboration remains efficient as their workforce grows beyond Pipedrive’s capabilities.
  • Organizations needing comprehensive reporting and analytics tools may find Pipedrive lacking in depth, prompting them to explore alternatives that provide more robust insights into sales performance and customer behavior.

Attio

No alternatives guidance available yet.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Pipedrive, Attio and Bigin by Zoho CRM Compare on Features?

Total Features

10 Features

20 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Pipedrive, Attio and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $14 , monthly
        • $29.00 , Billed Yearly
        • $7 , Billed Yearly

        Pricing Plans

        • Lite

          $19

          /user/month

          • Lead, calendar and pipeline management

          • AI-powered report creation

          • Real-time sales feed

          Show more +

        • Growth

          $34

          /user/month

          • Lite plan +

          • Full email sync with tracking

          • Automations and nurturing sequences

          Show more +

        • Premium

          $64

          /user/month

          • Growth plan +

          • Lead generation and routing

          • Custom scoring and company data enrichment

          Show more +

        • Browse all pricing plans
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Pipedrive pricing
        Attio pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes

        ISO 27001

        ✗ No

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🇺🇸 US
        🇺🇸 US

        Pipedrive vs Attio User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        2339

        495

        70

        17

        45

        10

        2

        0

        0

        0

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Overall, users praise Pipedrive for its ease of use, visual sales pipeline management, and strong customer support, though some note limitations in advanced features and integrations.

        What buyers like

        • Ease of use
        • Visual sales pipeline tracking
        • Customer support quality

        Common complaints

        • Limited integrations
        • Initial learning curve

        What buyers like

        • Intuitive and user-friendly interface with minimal friction for data entry, making it accessible even to non-technical users.
        • Highly customizable features, allowing users to adapt the CRM to their specific workflows and needs.
        • Seamless Gmail and Chrome extension integrations that enable efficient contact management and data enrichment.

        Common complaints

        • Limited integrations with external tools like Make.com, reverse-ETL platforms, and certain business stacks.
        • Missing functionality for direct email handling (e.g., replying, tracking opens/replies) and richer interaction histories.
        • The mobile app lacks parity with the desktop version and doesn't support features like note-taking on the move.

        Buyer sentiment

        Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • Intuitive and easy-to-use interface with minimal training required

        • Cost-effective alternative to larger CRM platforms like Salesforce

        • Robust reporting and real-time sales analytics

        • Initial complexity requiring onboarding support for efficient use

        • Limited integrations with some third-party tools such as Typeform

        • Intuitive and user-friendly interface with minimal friction for data entry, making it accessible even to non-technical users.

        • Highly customizable features, allowing users to adapt the CRM to their specific workflows and needs.

        • Seamless Gmail and Chrome extension integrations that enable efficient contact management and data enrichment.

        • Limited integrations with external tools like Make.com, reverse-ETL platforms, and certain business stacks.

        • Missing functionality for direct email handling (e.g., replying, tracking opens/replies) and richer interaction histories.

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Integrations

        Integration with other apps

        No Integration information available.

        No Integration information available.

        List of Customers

        Customers

        Festo

        Festo

        Remax

        Remax

        Vimeo

        Vimeo

        OpenAI

        OpenAI

        Beacons

        Beacons

        DOPT

        DOPT

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        Dashboard

        5 Screenshots

        attio

        3 Screenshots

        Videos

        video-0

        3 Videos

        video-0

        1 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Pipedrive or Attio?
        Pipedrive edges out the other on user ratings (4.5 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Pipedrive and Attio offer a free trial?
        Pipedrive offers a free trial. Attio does not.
        What is the starting price of Pipedrive vs Attio?
        Pipedrive starts at $14 /user/month. Attio starts at $29.00 per month.
        What are the top alternatives to Pipedrive?
        Top alternatives to Pipedrive include Bigin by Zoho CRM, Freshsales, Salesforce, HubSpot CRM, Onpipeline.
        What are the top alternatives to Attio?
        Top alternatives to Attio include Bigin by Zoho CRM, Zixflow, Levitate, Cogmento CRM, Spotler CRM.

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