MailChimp vs Groove vs AroundDeal vs CrankWheel Comparison
MailChimp
Starting at $4.23 /month
- Freelancers / Consultants
- Large Enterprises
MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software is the easiest way for compani…
Groove
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Groove is a sales engagement platform that makes communication and collaboration easy. Feature rich, the system is used by thousands of companies to connect sales teams, track deals from lead to close, and drive revenue.…
AroundDeal
Starting at Contact for pricing
- Large Enterprises
- Medium Business
AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of high-quality, high-value prospec…
CrankWheel
Starting at $89 /Month
- Large Enterprises
- Medium Business
CrankWheel provides instant screen-sharing and helps you to quickly reduce your sales cycle by half. It can broadcast your visual presentation from your phone in just 10 seconds, simplifying the process of responding to…
Groove leads on user satisfaction with a 4.7-star rating across 4,260 reviews.
MailChimp vs Groove vs AroundDeal vs CrankWheel — at a glance
| Feature | MailChimp | Groove | AroundDeal | CrankWheel |
|---|---|---|---|---|
| Rating | 3.9 / 5 | 4.7 / 5 | 3.5 / 5 | 5.0 / 5 |
| Reviews | 27,427 | 4,260 | 73 | 30 |
| Starting price | $4.23 /month | Contact for pricing | Contact for pricing | $89 /Month |
| Free trial | No | No | No | No |
| Free version | No | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Email Marketing Software | Sales Engagement Software | Sales Intelligence Software | Sales Engagement Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud, Installed - Windows, Installed - Mac |
| API | Available | — | — | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | Online | 24/7 (Live rep), Business Hours, Online |
| Certifications | SOC 2, GDPR | SOC 2, GDPR | — | — |
| Data residency | Global | Global | US | — |
Key differences between MailChimp and Groove
- Pricing: MailChimp starts at $4.23 /month. Groove pricing is not publicly listed.
- Target audience: MailChimp is built for Freelancers / Consultants and Large Enterprises, while Groove targets Large Enterprises and Medium Business.
- User satisfaction: Groove scores higher with a 4.7-star average.
- Deployment: MailChimp supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Groove supports SaaS/Web/Cloud.
Compare MailChimp vs Groove vs AroundDeal vs CrankWheel — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Email Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for small to mid-sized teams needing easy, automated email marketing.
- You want a user-friendly platform accessible to non-technical marketers.
- You need robust automation for personalized email sequences and customer journeys.
- You prioritize strong inbox deliverability and compliance features.
- Your organization requires advanced BI-level analytics and deep reporting.
- You depend heavily on extensive native third-party app integrations.
Best for medium-sized sales teams needing seamless Salesforce and Gmail integration.
- You want a simple, streamlined sales engagement platform with medium setup complexity.
- Your team relies heavily on Salesforce and Gmail for sales communication and tracking.
- You need effective email management and client interaction tracking via built-in Flows.
- Your organization requires highly customizable or complex sales workflows beyond Groove's scope.
- You need transparent, fixed pricing without engaging sales for quotes.
Large Enterprises, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
MailChimp: Best for small to mid-sized teams needing easy, automated email marketing. Groove: Best for medium-sized sales teams needing seamless Salesforce and Gmail integration.
Description | MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software ... Read More about MailChimp | Groove is a sales engagement platform that makes communication and collaboration easy. Feature rich, the system is used by thousands of companies to connect sales teams, track deals from ... Read More about Groove | AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of ... Read More about AroundDeal | CrankWheel provides instant screen-sharing and helps you to quickly reduce your sales cycle by half. It can broadcast your visual presentation from your phone in just 10 seconds, ... Read More about CrankWheel |
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Entry Level Pricing |
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SpotScoreWhat's this? ↗ | 9.5/10 | 9.4/10 | Not Available | Not Available |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 1-50 employees51-500 employees | 100 to 1,000 employeesMedium Business | — | — |
Get pricing help | Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- MailChimp's intuitive design makes it easy for teams of all skill levels to create stunning email campaigns. Even those without a marketing background can work through the platform with confidence.
- Automation Capabilities: With reliable automation features, you can set up personalized email sequences based on user behavior. This means your audience receives timely and relevant messages, improving engagement and conversion rates.
- Complete Analytics: MailChimp provides detailed reporting tools that let you track open rates, click-through rates, and overall campaign performance. By using these insights, you can make data-driven decisions to refine your marketing strategy.
- Smooth Collaboration: Groove improves team communication by integrating various tools into one platform. Managers will appreciate the ease of collaboration, while team members can easily share updates and feedback in real time.
- Increased Productivity: With Groove's intuitive interface and automation features, teams can focus on their core tasks rather than getting bogged down by administrative duties. Executives will find that this boost in productivity leads to faster decision-making and improved outcomes.
- Data-Driven Insights: Groove provides reliable analytics and reporting capabilities, allowing administrators to track performance metrics effectively. This data lets leaders make informed decisions that drive growth and efficiency across the organization.
No key benefits available yet.
No key benefits available yet.
Best fit
- 1-500 employees
- Marketing, E-commerce, Nonprofit, SaaS, Retail
- Marketing Managers, E-commerce Specialists, Nonprofit Fundraising Coordinators, Digital Marketing Strategists, Content Creators
- 100 to 1,000 employees
- Sales Automation, SaaS, Consulting, and Revtech
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Pricing scales poorly for teams under 50 — startups typically switch to Klaviyo or ConvertKit for lower per-contact costs
- Automation rules lack conditional logic that competitors like ActiveCampaign include by default — manual workarounds required for complex sequences
- API documentation gaps force integration work through Zapier instead of direct connections to Shopify, HubSpot, or custom databases
- Users may seek alternatives to Groove if they find the platform's pricing model to be restrictive, especially for small businesses or startups with limited budgets that require cost-effective solutions.
- Some users might consider alternatives due to specific feature gaps in Groove, such as advanced reporting capabilities or integrations with niche tools that better suit their unique business needs.
- A need for improved customer support could drive users to explore other options, especially if they experience delays or inadequate assistance from Groove’s support team during critical times.
No alternatives guidance available yet.
No alternatives guidance available yet.
Software Demo
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How do MailChimp, Groove, AroundDeal and CrankWheel Compare on Features?
Total Features | 27 Features | 25 Features | 5 Features | 6 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote | Get Quote |
Compare MailChimp, Groove, AroundDeal and CrankWheel on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page |  | Pricing information not available | Pricing information not available |  |
Other Details
Organization Types supported |
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Get help choosing | Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🌐 Global |
MailChimp vs Groove vs AroundDeal User Reviews & Rating Comparison
User Ratings | 3.9 (based on 27427 reviews) | 5 (based on 30 reviews) | ||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights ease of use and automation, tempered by critiques of analytics depth and interface modernity. What buyers like
Common complaints
| Buyer sentiment Overall, users praise Groove for its ease of use, seamless integrations, and productivity enhancements, though some desire improved organization features and clearer pricing. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is mixed to positive across 154 reviews, with clear strengths and a few common watchouts. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 30 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. |  Uber  BBVA  | No Customers information available. |  CrankWheel_customers_0  CrankWheel_customers_1  CrankWheel_customers_2 |
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Media and Screenshots
Screenshots |  3 Screenshots |  5 Screenshots |
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Videos |  4 Videos |  1 Videos |
Alternatives
Alternatives |
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Related Blogs and Articles for Sales Engagement Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, MailChimp or Groove?
- Groove edges out the other on user ratings (4.7 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do MailChimp and Groove offer a free trial?
- Neither MailChimp nor Groove currently lists a free trial.
- What is the starting price of MailChimp vs Groove?
- MailChimp starts at $4.23 /month. Groove starts at Contact for pricing.
- What are the top alternatives to MailChimp?
- Top alternatives to MailChimp include Campaigner, Moosend, SMTP, Zoho Campaigns, SendPulse.
- What are the top alternatives to Groove?
- Top alternatives to Groove include AroundDeal, CrankWheel, ZoomInfo Engage, EngageBay, Captavi.