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Magic vs Groove vs Upscale vs AroundDeal Comparison

Last updated:

Magic

Starting at Contact for pricing

  • Large Enterprises
  • Small Business

Magic provides Identity and Access Management (IAM) software that dramatically reduces expenses, increases revenue and makes the user experience more intuitive. This system builds trust within the organization with a sin…

Groove

4.7(4,260 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Groove is a sales engagement platform that makes communication and collaboration easy. Feature rich, the system is used by thousands of companies to connect sales teams, track deals from lead to close, and drive revenue.…

Upscale

4.8(227 reviews)

Starting at $50 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

UpSell is a web based sales engagement bundle that runs on all popular browsers. It incorporates features such as live chat, push notifications, e-mail tracking & follow up along with valuable customer information tools.…

AroundDeal

3.5(73 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of high-quality, high-value prospec…

Groove leads on user satisfaction with a 4.7-star rating across 4,260 reviews.

Magic vs Groove vs Upscale vs AroundDeal — at a glance

FeatureMagicGrooveUpscaleAroundDeal
Rating4.7 / 54.8 / 53.5 / 5
Reviews4,26022773
Starting priceContact for pricingContact for pricing$50 /User/MonthContact for pricing
Free trial No No Yes No
Free version No No No No
Best forLarge Enterprises, Small Business, Medium BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small Business
CategorySales Engagement SoftwareSales Engagement SoftwareSales Engagement SoftwareSales Intelligence Software
PlatformsBrowser Based (Cloud)SaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud
APIAvailable
Support modesOnlineBusiness Hours, OnlineOnlineOnline
CertificationsSOC 2SOC 2, GDPR
Data residencyUSGlobalUSUS

Key differences between Magic and Groove

  • Deployment: Magic supports Browser Based (Cloud); Groove supports SaaS/Web/Cloud.

Compare Magic vs Groove vs Upscale vs AroundDeal — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Sales Engagement Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Magic
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Groove - Sales Engagement Software
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Upscale - Sales Engagement Software
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Talk to an expert

Free PDF comparison

Download this Magic vs Groove vs Upscale vs AroundDeal comparison

Get the full side-by-side as a PDF — these picks plus the top Sales Engagement Software tools, with verified ratings, pricing and features.

  • Side-by-side on pricing, features & ratings
  • Plus the category top 10, scored & ranked
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Biggest differences

Start here before you go deeper into features.

Magic

Best for

Large Enterprises, Small Business, Medium Business

Groove

Best for medium-sized sales teams needing seamless Salesforce and Gmail integration.

Choose if
  • You want a simple, streamlined sales engagement platform with medium setup complexity.
  • Your team relies heavily on Salesforce and Gmail for sales communication and tracking.
  • You need effective email management and client interaction tracking via built-in Flows.
Consider alternatives if
  • Your organization requires highly customizable or complex sales workflows beyond Groove's scope.
  • You need transparent, fixed pricing without engaging sales for quotes.

Upscale

Best for

Large Enterprises, Medium Business

AroundDeal

Best for

Large Enterprises, Medium Business, Small Business

Magic typically suits Large Enterprises and Small Business. Groove tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Magic provides Identity and Access Management (IAM) software that dramatically reduces expenses, increases revenue and makes the user experience more intuitive. This system builds trust ... Read More about Magic

Groove is a sales engagement platform that makes communication and collaboration easy. Feature rich, the system is used by thousands of companies to connect sales teams, track deals from ... Read More about Groove

UpSell is a web based sales engagement bundle that runs on all popular browsers. It incorporates features such as live chat, push notifications, e-mail tracking & follow up along with ... Read More about Upscale

AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of ... Read More about AroundDeal

Entry Level Pricing

  • Not Available
  • Not Available
  • Starts from $50
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

8.2/10

9.4/10

8.3/10

Not Available

User Ratings

Based on verified Spotsaas reviews

3.5

(73)

Best Company Size

100 to 1,000 employeesMedium Business
Get pricing help
Get pricing help
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Magic

No key benefits available yet.

Groove

  • Streamlined Collaboration: Groove enhances team communication by integrating various tools into one platform. Managers will appreciate the ease of collaboration, while team members can effortlessly share updates and feedback in real time.
  • Increased Productivity: With Groove's intuitive interface and automation features, teams can focus on their core tasks rather than getting bogged down by administrative duties. Executives will find that this boost in productivity leads to faster decision-making and improved outcomes.
  • Data-Driven Insights: Groove provides robust analytics and reporting capabilities, allowing administrators to track performance metrics effectively. This data empowers leaders to make informed decisions that drive growth and efficiency across the organization.

Upscale

No key benefits available yet.

Best fit

Best fit

Magic

No best-fit guidance available yet.

Groove

  • 100 to 1,000 employees
  • Sales Automation, SaaS, Consulting, and Revtech
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

Upscale

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Magic

No alternatives guidance available yet.

Groove

  • Users may seek alternatives to Groove if they find the platform's pricing model to be restrictive, especially for small businesses or startups with limited budgets that require cost-effective solutions.
  • Some users might consider alternatives due to specific feature gaps in Groove, such as advanced reporting capabilities or integrations with niche tools that better suit their unique business needs.
  • A need for improved customer support could drive users to explore other options, especially if they experience delays or inadequate assistance from Groove’s support team during critical times.

Upscale

No alternatives guidance available yet.

Software Demo

Demo

No software demo available

Upscale has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

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  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

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How do Magic, Groove, Upscale and AroundDeal Compare on Features?

Total Features

10 Features

25 Features

12 Features

5 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Compare Magic, Groove, Upscale and AroundDeal on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • Not Available
          • Not Available
          • $50
          • Not Available

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Magic pricing

          Pricing information not available

          Upscale pricing

          Pricing information not available

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Not Available
          • Not Available
          • Available
          • Not Available
          Get help choosing
          Get help choosing
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes

          HIPAA

          ✗ No
          ✗ No
          ✗ No

          GDPR

          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes
          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes
          ✓ Yes

          Data Encryption

          ✓ Yes

          Audit Logs

          ✓ Yes
          ✓ Yes

          Data Residency

          🇺🇸 US
          🌐 Global
          🇺🇸 US

          Magic vs Groove vs Upscale User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          4.8

          (based on 227 reviews)

          Rating Distribution

          No reviews available for this product

          500

          66

          2

          0

          0

          0

          0

          0

          0

          0

          124

          16

          11

          0

          3

          Spotsaas Editor’s POV generated by AI

          What buyers like

          • Reduces expenses significantly
          • Increases revenue
          • Intuitive user experience

          Common complaints

          • Limited integrations
          • Complex setup process
          • Requires training for users

          Buyer sentiment

          Overall, users praise Groove for its ease of use, seamless integrations, and productivity enhancements, though some desire improved organization features and clearer pricing.

          What buyers like

          • Ease of use
          • Integration with Salesforce and Gmail
          • Email management and automation

          Common complaints

          • Pricing transparency
          • Organization features

          Buyer sentiment

          Buyer sentiment is very strong across 227 reviews, with consistently positive feedback.

          What buyers like

          • Web-based platform
          • Live chat features
          • Email tracking

          Common complaints

          • Limited advanced features
          • May lack integrations
          • Not suitable for large enterprises

          Buyer sentiment

          Buyer sentiment is mixed to positive across 154 reviews, with clear strengths and a few common watchouts.

          What buyers like

          • Identifies high-quality leads
          • Access to LinkedIn data
          • Deep insights

          Common complaints

          • Limited to B2B
          • Pricing can be high
          • Data accuracy issues

          Pros and Cons

          • Patented workflows enhance user provisioning speed significantly.

          • The self-service portal reduces IT workload and password issues.

          • Comprehensive visibility into user and resource management.

          • May require significant initial setup time.

          • Integration with existing systems can be challenging.

          • Seamless integration with Salesforce and Gmail

          • Ease of use with intuitive interface and templates

          • Effective email management and client interaction tracking via Flows feature

          • Lack of transparent, published pricing requiring sales contact

          • Limited customization for complex or enterprise-heavy processes

          • User-friendly interface for easy navigation.

          • Essential features for effective sales engagement.

          • Cost-effective solution for small teams.

          • Limited features for larger teams.

          • Basic analytics may not meet advanced needs.

          • Access to extensive LinkedIn data for lead generation.

          • User-friendly interface for quick navigation.

          • Deep insights help in decision-making.

          • Limited to B2B applications.

          • Pricing may be high for smaller businesses.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          List of Customers

          Customers

          No Customers information available.

          Uber

          Uber

          BBVA

          BBVA

          Google

          Google

          No Customers information available.

          No Customers information available.

          Media and Screenshots

          Screenshots

          No screenshots available.

          Account page

          5 Screenshots

          No screenshots available.

          Videos

          video-0

          1 Videos

          video-0

          1 Videos

          No videos available.

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Magic or Groove?
          Groove edges out the other on user ratings (4.7 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Magic and Groove offer a free trial?
          Neither Magic nor Groove currently lists a free trial.
          What is the starting price of Magic vs Groove?
          Magic starts at Contact for pricing. Groove starts at Contact for pricing.
          What are the top alternatives to Magic?
          Top alternatives to Magic include AroundDeal, CrankWheel, ZoomInfo Engage, Helix, AWS IAM.
          What are the top alternatives to Groove?
          Top alternatives to Groove include AroundDeal, CrankWheel, ZoomInfo Engage, EngageBay, Captavi.

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