Magic Review: Is It The Right Sales Engagement Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
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Overview
Pricing
Features
Buyer feedback
Alternatives
Media
Security & Compliance
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FAQ
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What is Magic?
Magic provides Identity and Access Management (IAM) software that dramatically reduces expenses, increases revenue and makes the user experience more intuitive. This system builds trust within the organization with a single view of all users, devices, resource utilization, cloud applications and APIs. The patented workflows increase user provisioning speed to 5X and self-service portal reduces password reset incidents by 50%.
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2SSO & MFA supported
Data residency:🇺🇸
Platform
Browser Based (Cloud)
Desktop only — no mobile app
Magic Software Demo
Magic was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Magic
- Team types
- Large Enterprises, Small Business
Why teams choose Magic
Patented workflows enhance user provisioning speed significantly.
The self-service portal reduces IT workload and password issues.
Comprehensive visibility into user and resource management.
Is Magic right for you?
What buyers should know before shortlisting Magic
Magic offers a comprehensive IAM solution that enhances user experience while reducing costs. Its patented workflows and self-service features make it a strong contender in the sales engagement software market.
Magic pros and cons
- Magic pros
Patented workflows enhance user provisioning speed significantly.
The self-service portal reduces IT workload and password issues.
Comprehensive visibility into user and resource management.
- Magic cons
May require significant initial setup time.
Integration with existing systems can be challenging.
Ready to try it?
Get started with Magic
Connect with the team for a personalised demo.
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Compare Magic side-by-side with top Sales Engagement Software alternatives.
What is the pricing of Magic?
Magic Pricing Plans
Basic
£159 per month billed annually, £179 billed monthly
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500 text messages
3 text marketing campaigns
2 team members
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Essentials
£279 per month billed annually, £299 billed monthly
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1000 text messages
Unlimited text marketing campaigns
Unlimited team members
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Magic reviews and ratings
What buyers like
- Reduces expenses significantly
- Increases revenue
- Intuitive user experience
Common complaints
- Limited integrations
- Complex setup process
- Requires training for users
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What are the features of Magic?
CRM integration is a vital feature found in most modern software programs that helps businesses streamline their customer relationship manag…
Call List Management is an essential feature in software designed to streamline the process of managing calls. It enables users to create, o…
Material management is the end-to-end acquiring, designing, processing, and distributing of content. It is a set of methods and technologies…
Email automation is a powerful feature that allows businesses and individuals to streamline and optimize their email communication processes…
Email/Call Sequencing is a software feature that allows users to automate and organize their email and call communication. With this feature…
Inbox integration is a software feature that allows for the seamless merging of different types of communication channels into one central l…
Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in…
Performance analytics in sales is a powerful tool that helps businesses gain insights and make data-driven decisions to drive their sales st…
Sales activity automation is a powerful tool designed to streamline and simplify the sales process for businesses. It automates various task…
Team Management is a crucial aspect of any organization, as it involves coordinating and organizing the efforts of a group of individuals to…
Magic security and data handling
Key compliance certifications and security features for IT and security teams evaluating Magic.
Certifications
Security features
Developer & data
Alternatives to Magic
Recommended
Streamline sales engagement and ...
8.5
Very Good
Magic Support Options
Frequently Asked Questions About Magic
Common questions buyers ask before choosing Magic.
Magic is a Sales Engagement Software. Magic offers CRM Integration, Sales Activity Automation, Team Management, Content Management, Inbox Integration and many more functionalities.
Buyers commonly note the following limitations of Magic: May require significant initial setup time.; Integration with existing systems can be challenging.; Ongoing maintenance may require dedicated resources..
Some top alternatives to Magic includes AroundDeal, CrankWheel, ZoomInfo Engage, Helix and Passly.
Magic offers Subscription pricing model
The starting price is not disclosed by Magic. You can visit Magic pricing page to get the latest pricing.
Ready to try it?
Get started with Magic
Get connected with the team for a personalised demo.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].