Keap vs Insightly vs Bigin by Zoho CRM Comparison
Keap
Starting at $129 /Month
- Free Trial
- Large Enterprises
- Medium Business
Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from ret…
Insightly
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates via real time messaging, sync con…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…
Insightly leads on user satisfaction with a 4.2-star rating across 1,241 reviews.
Keap vs Insightly vs Bigin by Zoho CRM — at a glance
| Feature | Keap | Insightly | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 3.9 / 5 | 4.2 / 5 | 4.3 / 5 |
| Reviews | 2,012 | 1,241 | 119 |
| Starting price | $129 /Month | $29 /User/Month | $7 /User/Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business | Small Business |
| Category | CRM Software | CRM Software | CRM Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | SOC 2, HIPAA, GDPR | — |
| Data residency | US | US | Global |
Key differences between Keap and Insightly
- Pricing: Keap starts at $129 /Month, while Insightly starts at $29 /User/Month.
- Target audience: Keap is built for Large Enterprises and Medium Business, while Insightly targets Freelancers / Consultants and Large Enterprises.
- User satisfaction: Insightly scores higher with a 4.2-star average.
- Deployment: Keap supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Keap vs Insightly vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Biggest differences
Start here before you go deeper into features.
Best all-in-one CRM and marketing automation for small businesses.
- You are a small business or solopreneur needing combined CRM and marketing tools.
- You want a simple, guided onboarding experience with strong customer support.
- You seek to automate sales pipelines and customer management in one platform.
- You require advanced, highly customizable CRM features for enterprise-level needs.
- You need extensive built-in landing page builders or calendar task integrations.
Best for mid-sized teams needing flexible CRM with strong email integration.
- You want a unified platform managing contacts, leads, deals, and opportunities.
- Your team values built-in real-time messaging for seamless collaboration.
- You require syncing capabilities with Outlook and Gmail for streamlined workflows.
- You need advanced reporting and analytics beyond basic CRM capabilities.
- You rely heavily on mobile app features with full desktop parity.
Small Business
Keap: Best all-in-one CRM and marketing automation for small businesses. Insightly: Best for mid-sized teams needing flexible CRM with strong email integration.
Description | Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect ... Read More about Keap | Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates ... Read More about Insightly | Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM |
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Spotsaas ScoreWhat's this? ↗ | 9.6/10 | 9.3/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 1-100 employeesMedium business | 1-50 employees51-500 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Automation: With Keap, you can effortlessly automate routine tasks, freeing up valuable time for your team. Imagine focusing on growth strategies rather than manual follow-ups.
- Centralized Client Management: Keap provides a comprehensive CRM solution that allows you to manage client interactions in one place. This means enhanced communication and relationship building, ultimately leading to increased customer satisfaction.
- Robust Reporting Tools: You’ll appreciate the detailed analytics and reporting features that help track performance metrics. This empowers you to make data-driven decisions that can significantly improve your business outcomes.
- Streamlined Project Management: With Insightly, teams can effortlessly manage projects from initiation to completion. You’ll appreciate how tasks, deadlines, and milestones are organized in one intuitive platform, ensuring everyone is aligned and focused.
- Robust CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You’ll find it easy to track interactions, manage leads, and ultimately foster stronger relationships that drive sales.
- Customizable Workflows: Tailor your workflows to fit your unique business needs. Administrators will love the flexibility Insightly provides, allowing for automation of repetitive tasks and ensuring that processes are efficient and consistent across teams.
No key benefits available yet.
Best fit
- 1-100 employees.
- Industries: Small Business, Marketing Technology (Martech), Sales Automation, Professional Services, E-commerce, Consulting.
- Job Titles: Small Business Owners, Marketing Managers, Sales Representatives, Customer Relationship Managers, Account Executives.
- 1 to 500 employees
- SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
- roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users may seek alternatives to Keap if they find its pricing structure prohibitive, especially for small businesses or startups that require cost-effective solutions with similar features without compromising on quality.
- Some users might prefer alternatives due to the learning curve associated with Keap's interface, opting for platforms that offer more intuitive designs and user-friendly navigation for easier onboarding and day-to-day use.
- Businesses looking for specific integrations with other tools may consider alternatives if Keap's compatibility with their existing software ecosystem is limited, prompting the search for more flexible options that better meet their operational needs.
- Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
- Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
- Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.
No alternatives guidance available yet.
Software Demo
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How do Keap, Insightly and Bigin by Zoho CRM Compare on Features?
Total Features | 10 Features | 30 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Keap, Insightly and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | — | ✓ Yes |
Data Residency | 🇺🇸 US | 🇺🇸 US |
Keap vs Insightly User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users appreciate Keap's all-in-one automation and CRM capabilities but note limitations in specific features and higher costs. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 279 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. |  4over LLC  Savanta  Atlanta Eats |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots |  5 Screenshots |  9 Screenshots |
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Videos |  4 Videos |  5 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Keap or Insightly?
- Insightly edges out the other on user ratings (4.2 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Keap and Insightly offer a free trial?
- Yes, both Keap and Insightly offer a free trial.
- What is the starting price of Keap vs Insightly?
- Keap starts at $129 /Month. Insightly starts at $29 /User/Month.
- What are the top alternatives to Keap?
- Top alternatives to Keap include Bigin by Zoho CRM, ClickUp, Zoho CRM, Salesforce, HubSpot CRM.
- What are the top alternatives to Insightly?
- Top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.