Which is better, Hubspot Marketing Hub or Zoho CRM?

Hubspot Marketing Hub edges out Zoho CRM based on user ratings across 21,142 reviews. That said, the best pick depends on your workflow — Zoho CRM may be a stronger fit for specific team sizes or use cases. Review the full comparison to decide.

What are the main differences between Hubspot Marketing Hub and Zoho CRM?

Key differences between Hubspot Marketing Hub and Zoho CRM include pricing (Hubspot Marketing Hub starts at $18 vs Zoho CRM at $9); target audience (Hubspot Marketing Hub targets Large Enterprises while Zoho CRM serves Freelancers / Consultants). Use the Spotsaas comparison table to evaluate each dimension before deciding.

Do both Hubspot Marketing Hub and Zoho CRM offer a Free trial?

Yes, both Hubspot Marketing Hub and Zoho CRM offer a Free Trial.

Who are the typical users of Hubspot Marketing Hub?

Hubspot Marketing Hub is designed for Large Enterprises, Medium Business, Small Business.

Who are the typical users of Zoho CRM?

Zoho CRM is designed for Freelancers / Consultants, Large Enterprises, Medium Business, Small Business.

What is the starting price of Hubspot Marketing Hub and Zoho CRM?

Pricing for Hubspot Marketing Hub starts at $18/Month, whereas Zoho CRM starts at $9/user/month.

What are the best alternatives to Hubspot Marketing Hub?

Some top alternatives to Hubspot Marketing Hub include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.

What are the best alternatives to Zoho CRM?

Some top alternatives to Zoho CRM include Bigin by Zoho CRM, Zoho One, Hubspot Marketing Hub, Freshsales, Salesforce.

Hubspot Marketing Hub vs Zoho CRM vs Bigin by Zoho CRM Comparison

Last updated: May 20, 2026

Hubspot Marketing Hub

4.5(21,142 reviews)

Starting at $18 /Month

Free Trial
Large Enterprises
Medium Business

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing a…

View Pricing Read Reviews

Zoho CRM

4.1(8,849 reviews)

Starting at $9 /user/month

Free Trial
Freelancers / Consultants
Large Enterprises

Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and drag-and-drop functionality, it simpl…

View Pricing Read Reviews

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

Free Trial
Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

View Pricing Read Reviews

Hubspot Marketing Hub leads on user satisfaction with a 4.5-star rating across 21,142 reviews.

Hubspot Marketing Hub vs Zoho CRM vs Bigin by Zoho CRM — at a glance

Feature	Hubspot Marketing Hub	Zoho CRM	Bigin by Zoho CRM
Rating	4.5 / 5	4.1 / 5	4.3 / 5
Reviews	21,142	8,849	119
Starting price	$18 /Month	$9 /user/month	$7 /User/Month
Free trial	Yes	Yes	Yes
Free version	No	No	No
Best for	Large Enterprises, Medium Business, Small Business	Freelancers / Consultants, Large Enterprises, Medium Business	Small Business
Category	Marketing Automation Software	CRM Software	CRM Software
Platforms	SaaS/Web/Cloud	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS
API	Available	Available	Available
Support modes	Business Hours, Online	24/7 (Live rep), Business Hours, Online	Business Hours, Online
Certifications	SOC 2, HIPAA, GDPR, ISO 27001	SOC 2, HIPAA, GDPR, ISO 27001	—
Data residency	Global	Global	Global

Key differences between Hubspot Marketing Hub and Zoho CRM

Pricing: Hubspot Marketing Hub starts at $18 /Month, while Zoho CRM starts at $9 /user/month.
Target audience: Hubspot Marketing Hub is built for Large Enterprises and Medium Business, while Zoho CRM targets Freelancers / Consultants and Large Enterprises.
User satisfaction: Hubspot Marketing Hub scores higher with a 4.5-star average.
Deployment: Hubspot Marketing Hub supports SaaS/Web/Cloud; Zoho CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Hubspot Marketing Hub vs Zoho CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	Hubspot Marketing Hub (1736) Talk to an expert Talk to an expert	Zoho CRM (2471) Talk to an expert Talk to an expert

Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Hubspot Marketing Hub

Best for mid-to-large B2B teams needing integrated marketing and CRM automation.

Choose if

You require a unified platform combining marketing, sales, and CRM tools seamlessly.
Your team values an intuitive interface that supports both beginners and advanced users.
You need robust automation workflows with dynamic personalization for inbound and content marketing.

Consider alternatives if

You are a small business with a very limited marketing budget.
You need highly customizable design templates without relying on developer support.

Zoho CRM

Best for small to medium businesses needing customizable, cost-effective CRM.

Choose if

You want an intuitive, easy-to-use CRM with minimal technical expertise required
Your business needs highly customizable workflows, fields, and dashboards
You seek strong sales automation and seamless integration with tools like G Suite and Power BI

Consider alternatives if

You are a large enterprise requiring deep scalability and advanced CRM features
You need extensive advanced third-party app integrations beyond the available marketplace

Bigin by Zoho CRM

Best for

Small Business

Hubspot Marketing Hub: Best for mid-to-large B2B teams needing integrated marketing and CRM automation. Zoho CRM: Best for small to medium businesses needing customizable, cost-effective CRM.

Description	The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality ... Read More about Hubspot Marketing Hub	Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and ... Read More about Zoho CRM	Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM
Entry Level Pricing	Starts from $18 , Billed Yearly	Starts from $9 , yearly	Starts from $7 , Billed Yearly
Free Trial Availability	Get Free Trial	Get Free Trial	Get Free Trial
Spotsaas Score What's this? ↗	8.9/10	9.8/10	9.0/10
User Ratings Based on verified Spotsaas reviews	4.5 (21142)	4.1 (8849)	4.3 (119)
Best Company Size	51-500 employees500+ employees	1-50 employees51-500 employees	—
	Get pricing help	Get pricing help	Visit website

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Hubspot Marketing Hub

No key benefits available yet.

Zoho CRM

Streamlined Sales Processes: With Zoho CRM, your sales team can automate repetitive tasks, allowing them to focus on what truly matters—building relationships and closing deals. Managers will appreciate the time saved and the increase in productivity.
Enhanced Customer Insights: The platform offers robust analytics and reporting features that empower administrators to gain deep insights into customer behavior. This data-driven approach enables you to tailor strategies that resonate with your target audience.
Seamless Integration: Zoho CRM seamlessly integrates with a wide range of third-party applications, making it easy for executives to unify their tech stack. This interoperability ensures that all teams are aligned and working efficiently towards common goals.

Bigin by Zoho CRM

No key benefits available yet.

Best fit

Hubspot Marketing Hub

No best-fit guidance available yet.

Zoho CRM

1-500 employees.
Martech, SaaS, Consulting, Sales Automation, Fintech.
Sales Managers, Account Executives, Business Development Representatives, CRM Administrators.

Bigin by Zoho CRM

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Hubspot Marketing Hub

No alternatives guidance available yet.

Zoho CRM

Users may seek alternatives to Zoho CRM due to the complexity of its interface, which can be overwhelming for new users and hinder productivity during the onboarding process.
Some businesses may require more advanced customization options that Zoho CRM does not fully support, limiting their ability to tailor the software to specific operational needs.
Cost concerns can also drive users to explore alternatives, especially if they find competing solutions that offer comparable features at a lower price point or with more flexible pricing structures.

Bigin by Zoho CRM

No alternatives guidance available yet.

Software Demo

Demo

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Hubspot Marketing Hub, Zoho CRM and Bigin by Zoho CRM Compare on Features?

Total Features	9 Features	47 Features	10 Features
Unique Features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website

Compare Hubspot Marketing Hub, Zoho CRM and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	$18 , Billed Yearly	$9 , yearly	$7 , Billed Yearly
Pricing Plans	Free Get Started Free Marketing tools Free Sales tools Free Service tools Show more + Starter Get Started Starts at 1,000 contacts Includes features of Free plan, plus Remove Hubspot Branding from Live chat Forms Email marketing Landing pages Show more + Professional Get Started 2,000 Marketing Contacts Includes features of Starter plan, plus Custom reporting Show more + Browse all pricing plans	Standard $15 /user/month Get Started All the essentials: Mass email Custom modules Show more + Professional $25 /user/month Get Started Everything in Standard + Blueprint CPQ Show more + Enterprise $35 /user/month Get Started Everything in Professional + Zia — AI assistant Territory management Show more + Browse all pricing plans	Free Get Started Single Pipeline 500 Records Instant Workflows (3) Show more + Express Get Started Includes features of Free plan, plus Team Pipelines (3) 50,000 Records Show more + Premier Get Started Includes features of Express Edition plan. plus Team Pipelines (5) 100,000 Records Show more +
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available
	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	✓ Yes	✓ Yes
HIPAA	✓ Yes	✓ Yes
GDPR	✓ Yes	✓ Yes
ISO 27001	✓ Yes	✓ Yes
Single Sign-On (SSO)	✓ Yes	✓ Yes
Multi-Factor Auth (MFA)	✓ Yes	✓ Yes
Data Encryption	✓ Yes	✓ Yes
Audit Logs	✓ Yes	✓ Yes
Data Residency	🌐 Global	🌐 Global

Hubspot Marketing Hub vs Zoho CRM User Reviews & Rating Comparison

User Ratings	4.5 (based on 21142 reviews)	4.1 (based on 8849 reviews)	4.3 (based on 119 reviews)
Rating Distribution	1604 118 11 0 3	1257 833 238 69 74	204 66 7 1 1
Spotsaas Editor’s POV generated by AI	Buyer sentiment Overall, users praise HubSpot Marketing Hub for its comprehensive features and ease of use, though some find it complex and costly for smaller teams. What buyers like Ease of use All-in-one platform Marketing automation capabilities Common complaints Complexity for new users Cost of advanced features	Buyer sentiment Overall positive sentiment highlights ease of use, customization, and cost-effectiveness, tempered by concerns about scalability and occasional performance issues. What buyers like Ease of use Customizability Cost-effectiveness Common complaints Limited scalability Performance inconsistencies	Buyer sentiment Buyer sentiment is positive across 279 reviews, with strong overall satisfaction. What buyers like Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users. Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities. Effective pipeline management and workflow automation, enabling businesses to streamline sales processes. Common complaints Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging. Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows. Inconsistent customer support with restricted availability, affecting issue resolution during critical times.
Pros and Cons	Comprehensive all-in-one platform integrating marketing, sales, and CRM tools Intuitive and user-friendly interface suitable for beginners and advanced users Robust marketing automation features including workflows and dynamic personalization Advanced features may require technical expertise or developer support Platform can feel overwhelming due to the breadth of tools and functionalities	Intuitive and easy-to-use interface requiring minimal technical expertise Highly customizable workflows, fields, and dashboards Cost-effective with strong ROI for small to medium businesses Limited scalability and depth for larger businesses Fewer advanced apps and connectors in the marketplace compared to competitors	Real-time updates keep teams informed. Integration with email and calendar enhances productivity. User-friendly interface simplifies navigation. Customization options may not meet all needs. New users may find the interface complex.
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

List of Customers

Customers	Trello Reddit SoundCloud	Amazon EuroKids HotStar	Antech Microsystem Pvt.Ltd Investacc Hire

Media and Screenshots

Screenshots	6 Screenshots	4 Screenshots
Videos	2 Videos	1 Videos

Alternatives

Alternatives	Outgrow 4.7 ActiveCampaign 4.5 CleverTap 4.5	Bigin by Zoho CRM 4.3 Zoho One 4 Hubspot Marketing Hub 4.5	ClickUp 4.4 Zoho CRM 4.1 Freshsales 4.6

Frequently asked questions

Which is better, Hubspot Marketing Hub or Zoho CRM?: Hubspot Marketing Hub edges out the other on user ratings (4.5 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Hubspot Marketing Hub and Zoho CRM offer a free trial?: Yes, both Hubspot Marketing Hub and Zoho CRM offer a free trial.
What is the starting price of Hubspot Marketing Hub vs Zoho CRM?: Hubspot Marketing Hub starts at $18 /Month. Zoho CRM starts at $9 /user/month.
What are the top alternatives to Hubspot Marketing Hub?: Top alternatives to Hubspot Marketing Hub include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
What are the top alternatives to Zoho CRM?: Top alternatives to Zoho CRM include Bigin by Zoho CRM, Zoho One, Hubspot Marketing Hub, Freshsales, Salesforce.

Hubspot Marketing Hub vs Zoho CRM vs Bigin by Zoho CRM Comparison

Hubspot Marketing Hub

Zoho CRM

Bigin by Zoho CRM

Hubspot Marketing Hub vs Zoho CRM vs Bigin by Zoho CRM — at a glance

Key differences between Hubspot Marketing Hub and Zoho CRM

Compare Hubspot Marketing Hub vs Zoho CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.

Hubspot Marketing Hub

Zoho CRM

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

Spotsaas Score

User Ratings

Best Company Size

Where each option fits best

Key strengths

Best fit

Reasons buyers look elsewhere

Software Demo

Demo

Get shortlist help from a software advisor

How do Hubspot Marketing Hub, Zoho CRM and Bigin by Zoho CRM Compare on Features?

Compare Hubspot Marketing Hub, Zoho CRM and Bigin by Zoho CRM on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

Hubspot Marketing Hub vs Zoho CRM User Reviews & Rating Comparison

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Crm Software

Frequently asked questions