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HubSpot CRM vs FormAssembly Comparison

Last updated:

HubSpot CRM

4.2(10,374 reviews)

Starting at $1,780

  • Free Trial
  • Individuals
  • Freelancers / Consultants

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…

FormAssembly

4.4(272 reviews)

Starting at Contact Sales

  • Free Trial
  • Large Enterprises
  • Medium Business

FormAssembly turns secure web forms into governed data collection workflows. From the moment information is submitted, it is validated, structured, and routed reliably into systems of record, like Salesforce. With AI-ass…

FormAssembly leads on user satisfaction with a 4.4-star rating across 272 reviews.

HubSpot CRM vs FormAssembly — at a glance

FeatureHubSpot CRMFormAssembly
Rating4.2 / 54.4 / 5
Reviews10,374272
Starting price$1,780Contact Sales
Free trial Yes Yes
Free version No No
Best forIndividuals, Freelancers / Consultants, Large EnterprisesLarge Enterprises, Medium Business, Small Business
CategoryCRM SoftwareOnline Form Builder Software
Integrations12+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - iOS, Browser Based (Cloud)
APIAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2, HIPAA, GDPR
Data residencyUSUS

Key differences between HubSpot CRM and FormAssembly

  • Pricing: HubSpot CRM starts at $1,780, while FormAssembly starts at Contact Sales.
  • Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while FormAssembly targets Large Enterprises and Medium Business.
  • User satisfaction: FormAssembly scores higher with a 4.4-star average.
  • Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; FormAssembly supports SaaS/Web/Cloud, Mobile - iOS, Browser Based (Cloud).

HubSpot CRM vs FormAssembly — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

HubSpot CRM - CRM Software
Talk to an expert
Talk to an expert
FormAssembly - Online Form Builder Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

HubSpot CRM

Best for

Individuals, Freelancers / Consultants, Large Enterprises

FormAssembly

Best for enterprises needing advanced Salesforce-integrated form solutions.

Choose if
  • You require deep, customizable Salesforce data collection and CRM workflows.
  • Your team needs enterprise-grade form customization and data management.
  • You operate in regulated industries needing secure, paperless application processes.
Consider alternatives if
  • You are a small business with a limited budget seeking low-cost form builders.
  • Your workflows depend heavily on third-party integrations beyond Salesforce.

HubSpot CRM typically suits Individuals and Freelancers / Consultants. FormAssembly tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM

FormAssembly turns secure web forms into governed data collection workflows. From the moment information is submitted, it is validated, structured, and routed reliably into systems of ... Read More about FormAssembly

Entry Level Pricing

  • Starts from $1,780 , Billed Monthly
  • Starts from Contact Sales , Billed Monthly

Free Trial Availability

Spotsaas Score

What's this? ↗

9.1/10

8.9/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-1,000 employees
Medium BusinessLarge Enterprises
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

HubSpot CRM

  • Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
  • User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
  • Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.
Best fit

Best fit

HubSpot CRM

  • 1-1,000 employees
  • Martech, SaaS, Consulting, Sales Automation, Revtech
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
Watchouts

Reasons buyers look elsewhere

HubSpot CRM

  • Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
  • Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
  • Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.

Software Demo

Demo

Need a second opinion?

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do HubSpot CRM and FormAssembly Compare on Features?

Total Features

38 Features

28 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare HubSpot CRM and FormAssembly on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $1,780 , Billed Monthly
      • Contact Sales , Billed Monthly

      Pricing Plans

      • Free Tools

        • Free Marketing tools

        • Free Sales tools

        • Free Service tools

        Show more +

      • Starter

        • Marketing Hub Starter

        • Includes 1,000 marketing contacts

        • Sales Hub Starter Includes 2 paid users

        Show more +

      • Professional

        • Includes features of Starter plan, plus

        • Marketing Hub Professional

        • Includes 2,000 marketing contacts

        Show more +

      • Browse all pricing plans
      • FormAssembly Atlas Explorer

        • The entry-level plan for individuals starting their data collection journey.

        • Unlimited Forms & Responses

        Show more +

      • FormAssembly Atlas Team

        • The mid-tier plan for a workgroup or small business.

        • All Core Functionality of the Explorer Plan

        Show more +

      • FormAssembly Atlas Enterprise

        • Best Business Value

        • The robust plan for larger organizations or multiple teams.

        Show more +

      • Browse all pricing plans

      Pricing Page

      HubSpot CRM pricing
      FormAssembly pricing

      Other Details

      Organization Types supported

      • Individuals
      • Freelancers
      • Medium Business
      • Small Business
      • Large Enterprises
      • Individuals
      • Freelancers
      • Medium Business
      • Small Business
      • Large Enterprises

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✓ Yes
      ✓ Yes

      GDPR

      ✓ Yes
      ✓ Yes

      ISO 27001

      ✓ Yes
      ✗ No

      Single Sign-On (SSO)

      ✓ Yes
      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes
      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Audit Logs

      ✓ Yes
      ✓ Yes

      Data Residency

      🇺🇸 US
      🇺🇸 US

      HubSpot CRM User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      2104

      679

      84

      40

      233

      196

      50

      8

      2

      1

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 3140 reviews, with strong overall satisfaction.

      What buyers like

      • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.
      • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.
      • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

      Common complaints

      • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.
      • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.
      • Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.

      Buyer sentiment

      Overall positive sentiment highlights FormAssembly's powerful Salesforce integration and customization flexibility, tempered by some concerns over learning curve and pricing.

      What buyers like

      • Salesforce integration
      • Form customization flexibility
      • Customer support quality

      Common complaints

      • Learning curve
      • Limited integrations

      Pros and Cons

      • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

      • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.

      • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

      • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.

      • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.

      • Highly advanced and customizable Salesforce integration

      • Robust connectors like prefill and powerful object connections

      • Responsive customer support with thorough documentation

      • Initial learning curve requiring time to master advanced features

      • Limited integrations with tools such as NetSuite and Zapier

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      Integrations

      Integration with other apps

      No Integration information available.

      List of Customers

      Customers

      Classpass

      Classpass

      Avison Young

      Avison Young

      Crunch Fitness

      Crunch Fitness

      Amazon

      Amazon

      Lenovo

      Lenovo

      Target

      Target

      Media and Screenshots

      Screenshots

      HubSpot CRM

      13 Screenshots

      AI-Assisted Form Building

      6 Screenshots

      Videos

      video-0

      2 Videos

      video-0

      3 Videos

      Top Alternatives to HubSpot CRM and FormAssembly in 2026

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      Search by product name to compare pricing, fit, and buyer feedback in one view.

      Related Blogs and Articles for Online Form Builder Software

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, HubSpot CRM or FormAssembly?
      FormAssembly edges out the other on user ratings (4.4 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do HubSpot CRM and FormAssembly offer a free trial?
      Yes, both HubSpot CRM and FormAssembly offer a free trial.
      What is the starting price of HubSpot CRM vs FormAssembly?
      HubSpot CRM starts at $1,780. FormAssembly starts at Contact Sales.
      What are the top alternatives to HubSpot CRM?
      Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
      What are the top alternatives to FormAssembly?
      Top alternatives to FormAssembly include Cognito Forms, Formsite, Formstack, Typeform, MightyForms.

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