Which is better, HubSpot CRM or Apptivo?

HubSpot CRM edges out Apptivo based on user ratings across 10,374 reviews. That said, the best pick depends on your workflow — Apptivo may be a stronger fit for specific team sizes or use cases. Review the full comparison to decide.

What are the main differences between HubSpot CRM and Apptivo?

Key differences between HubSpot CRM and Apptivo include pricing (HubSpot CRM starts at $45 vs Apptivo at $8); target audience (HubSpot CRM targets Individuals while Apptivo serves Freelancers / Consultants). Use the Spotsaas comparison table to evaluate each dimension before deciding.

Do both HubSpot CRM and Apptivo offer a Free trial?

Yes, both HubSpot CRM and Apptivo offer a Free Trial.

What is the starting price of HubSpot CRM and Apptivo?

Pricing for HubSpot CRM starts at $45/Month, whereas Apptivo starts at $8/User/Month.

What are the best alternatives to HubSpot CRM?

Some top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.

What are the best alternatives to Apptivo?

Some top alternatives to Apptivo include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Salesforce.

HubSpot CRM vs Apptivo vs Bigin by Zoho CRM Comparison

Last updated: May 21, 2026

HubSpot CRM

4.2(10,374 reviews)

Starting at $45 /Month

Free Trial
Individuals
Freelancers / Consultants

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…

View Pricing Read Reviews

Apptivo

4.1(145 reviews)

Starting at $8 /User/Month

Free Trial
Freelancers / Consultants
Large Enterprises

Apptivo is a web-based and mobile app based CRM that allows you to manage all of your contacts, prospects, opportunities, companies and deals in one single place. Apptivo's smart features can be flexibly configured to as…

View Pricing Read Reviews

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

Free Trial
Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

View Pricing Read Reviews

HubSpot CRM leads on user satisfaction with a 4.2-star rating across 10,374 reviews.

SpotSaaS Analysis

HubSpot CRMApptivoBigin by Zoho CRM

The core difference between HubSpot CRM and Apptivo lies in their target audience and pricing structure, with HubSpot catering to a wide range of company sizes and offering comprehensive features for sales professionals, while Apptivo is a budget-friendly option that lacks specific targeting information. Ideal buyers for HubSpot CRM are sales teams in mid-sized to large organizations, whereas Apptivo is suited for cost-conscious businesses or startups looking for basic CRM functionalities.

- Comprehensive features for sales automation - Ideal for companies with 1-1,000 employees - Best suited for sales managers and account executives - Higher price point at $1,780 - Strong integration capabilities with marketing tools - Robust reporting and analytics features

- Extremely low price at $8 - Basic CRM functionalities for startups or small businesses - Lacks detailed targeting information - Simple user interface for ease of use - Limited advanced features compared to competitors - Good for budget-conscious users looking for essential CRM tools

HubSpot CRM vs Apptivo vs Bigin by Zoho CRM — at a glance

Feature	HubSpot CRM	Apptivo	Bigin by Zoho CRM
Rating	4.2 / 5	4.1 / 5	4.3 / 5
Reviews	10,374	145	119
Starting price	$45 /Month	$8 /User/Month	$7 /User/Month
Free trial	Yes	Yes	Yes
Free version	No	No	No
Best for	Individuals, Freelancers / Consultants, Large Enterprises	Freelancers / Consultants, Large Enterprises, Medium Business	Small Business
Category	CRM Software	CRM Software	CRM Software
Platforms	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS
API	Available	Available	Available
Support modes	24/7 (Live rep), Business Hours, Online	24/7 (Live rep), Business Hours, Online	Business Hours, Online
Certifications	SOC 2, HIPAA, GDPR, ISO 27001	—	—
Data residency	US	US	Global

Key differences between HubSpot CRM and Apptivo

Pricing: HubSpot CRM starts at $45 /Month, while Apptivo starts at $8 /User/Month.
Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Apptivo targets Freelancers / Consultants and Large Enterprises.
User satisfaction: HubSpot CRM scores higher with a 4.2-star average.
Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Apptivo supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.

Compare HubSpot CRM vs Apptivo vs Bigin by Zoho CRM — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	HubSpot CRM (3140) Talk to an expert Talk to an expert	Apptivo (164) Talk to an expert Talk to an expert

Free PDF comparison

Download this HubSpot CRM vs Apptivo vs Bigin by Zoho CRM comparison

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Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

HubSpot CRM

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Apptivo

Best for

Freelancers / Consultants, Large Enterprises, Medium Business

Bigin by Zoho CRM

Best for

Small Business

HubSpot CRM typically suits Individuals and Freelancers / Consultants. Apptivo tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description	HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM	Apptivo is a web-based and mobile app based CRM that allows you to manage all of your contacts, prospects, opportunities, companies and deals in one single place. Apptivo's smart features ... Read More about Apptivo	Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM
Entry Level Pricing	Starts from $45 , Billed Yearly	Starts from $8 , Billed Yearly	Starts from $7 , Billed Yearly
Free Trial Availability	Get Free Trial	Get Free Trial	Get Free Trial
Spotsaas Score What's this? ↗	9.1/10	8.8/10	9.0/10
User Ratings Based on verified Spotsaas reviews	4.2 (10374)	4.1 (145)	4.3 (119)
Best Company Size	1-1,000 employees	—	—
	Get pricing help	Get pricing help	Visit website

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

HubSpot CRM

Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.

Apptivo

No key benefits available yet.

Bigin by Zoho CRM

No key benefits available yet.

Best fit

HubSpot CRM

1-1,000 employees
Martech, SaaS, Consulting, Sales Automation, Revtech
Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Apptivo

No best-fit guidance available yet.

Bigin by Zoho CRM

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

HubSpot CRM

Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.

Apptivo

No alternatives guidance available yet.

Bigin by Zoho CRM

No alternatives guidance available yet.

Software Demo

Demo

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

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How do HubSpot CRM, Apptivo and Bigin by Zoho CRM Compare on Features?

Total Features	38 Features	10 Features	10 Features
Unique Features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website

Compare HubSpot CRM, Apptivo and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	$45 , Billed Yearly	$8 , Billed Yearly	$7 , Billed Yearly
Pricing Plans	Free Tools Get Started Free Marketing tools Free Sales tools Free Service tools Show more + Starter Get Started Marketing Hub Starter Includes 1,000 marketing contacts Sales Hub Starter Includes 2 paid users Show more + Professional Get Started Includes features of Starter plan, plus Marketing Hub Professional Includes 2,000 marketing contacts Show more + Browse all pricing plans	Lite Get Started 18 Apps 100 Custom Fields Per App 25 Workflows Show more + Premium Get Started 46 Apps 250 Custom Fields Per App 75 Workflows Show more + Ultimate Get Started 57 Apps 350 Custom Fields Per App 150 Workflows Show more + Browse all pricing plans	Free Get Started Single Pipeline 500 Records Instant Workflows (3) Show more + Express Get Started Includes features of Free plan, plus Team Pipelines (3) 50,000 Records Show more + Premier Get Started Includes features of Express Edition plan. plus Team Pipelines (5) 100,000 Records Show more +
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available
	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	✓ Yes	—
HIPAA	✓ Yes	✗ No
GDPR	✓ Yes	—
ISO 27001	✓ Yes	—
Single Sign-On (SSO)	✓ Yes	—
Multi-Factor Auth (MFA)	✓ Yes	—
Data Encryption	✓ Yes	—
Audit Logs	✓ Yes	—
Data Residency	🇺🇸 US	🇺🇸 US

HubSpot CRM vs Apptivo User Reviews & Rating Comparison

User Ratings	4.2 (based on 10374 reviews)	4.1 (based on 145 reviews)	4.3 (based on 119 reviews)
Rating Distribution	2104 679 84 40 233	112 40 5 3 4	204 66 7 1 1
Spotsaas Editor’s POV generated by AI	Buyer sentiment Buyer sentiment is positive across 3140 reviews, with strong overall satisfaction. What buyers like Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups. Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking. Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge. Common complaints Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses. Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction. Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.	Buyer sentiment Buyer sentiment is positive across 164 reviews, with strong overall satisfaction. What buyers like Responsive and highly professional customer support team, consistently praised for their patience, knowledge, and availability at all times. Highly customizable software that adapts to varying business needs, offering flexibility and scalability for both small and large enterprises. Comprehensive set of CRM tools, including lead management, sales pipeline tracking, email syncing, and calendar integration, streamlining business operations. Common complaints Overwhelming customization options and features may be complex for new users or non-technical individuals without adequate guidance. Regular updates and changes can be difficult to follow, with insufficient notifications or clear documentation on updates. Occasional sluggishness in the application, such as delays when switching pages or saving data, which can hinder productivity.	Buyer sentiment Buyer sentiment is positive across 279 reviews, with strong overall satisfaction. What buyers like Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users. Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities. Effective pipeline management and workflow automation, enabling businesses to streamline sales processes. Common complaints Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging. Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows. Inconsistent customer support with restricted availability, affecting issue resolution during critical times.
Pros and Cons	Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups. Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking. Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge. Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses. Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.	Web and mobile access ensures flexibility for users. Customizable features cater to diverse business needs. User-friendly interface promotes quick adoption. May lack advanced CRM functionalities. Customization can be challenging for some users.	Real-time updates keep teams informed. Integration with email and calendar enhances productivity. User-friendly interface simplifies navigation. Customization options may not meet all needs. New users may find the interface complex.
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
Negative Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

List of Customers

Customers	Classpass Avison Young Crunch Fitness	No Customers information available.	Antech Microsystem Pvt.Ltd Investacc Hire

Media and Screenshots

Screenshots	13 Screenshots	2 Screenshots
Videos	2 Videos	2 Videos

Alternatives

Alternatives	Bigin by Zoho CRM 4.3 Hubspot Marketing Hub 4.5 ClickUp 4.4	Bigin by Zoho CRM 4.3 ClickUp 4.4 Zoho CRM 4.1	ClickUp 4.4 Zoho CRM 4.1 Freshsales 4.6

Frequently asked questions

Which is better, HubSpot CRM or Apptivo?: HubSpot CRM edges out the other on user ratings (4.2 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do HubSpot CRM and Apptivo offer a free trial?: Yes, both HubSpot CRM and Apptivo offer a free trial.
What is the starting price of HubSpot CRM vs Apptivo?: HubSpot CRM starts at $45 /Month. Apptivo starts at $8 /User/Month.
What are the top alternatives to HubSpot CRM?: Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
What are the top alternatives to Apptivo?: Top alternatives to Apptivo include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Salesforce.

HubSpot CRM vs Apptivo vs Bigin by Zoho CRM Comparison

HubSpot CRM

Apptivo

Bigin by Zoho CRM

HubSpot CRM vs Apptivo vs Bigin by Zoho CRM — at a glance

Key differences between HubSpot CRM and Apptivo

Compare HubSpot CRM vs Apptivo vs Bigin by Zoho CRM — and walk away knowing which one fits.

HubSpot CRM

Apptivo

Download this HubSpot CRM vs Apptivo vs Bigin by Zoho CRM comparison

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

Spotsaas Score

User Ratings

Best Company Size

Where each option fits best

Key strengths

Best fit

Reasons buyers look elsewhere

Software Demo

Demo

Get shortlist help from a software advisor

How big is your team?

How do HubSpot CRM, Apptivo and Bigin by Zoho CRM Compare on Features?

Compare HubSpot CRM, Apptivo and Bigin by Zoho CRM on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

HubSpot CRM vs Apptivo User Reviews & Rating Comparison

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Crm Software

Frequently asked questions