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Groove vs Lusha vs ZoomInfo SalesOS vs ZoomInfo Comparison

Last updated:

Groove

4.7(4,260 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Groove is a sales engagement platform that makes communication and collaboration easy. Feature rich, the system is used by thousands of companies to connect sales teams, track deals from lead to close, and drive revenue.…

Lusha

3.8(1,289 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Lusha is a B2B contact data platform used by sales reps and recruiters to find verified direct-dial phone numbers and business email addresses for prospects directly from LinkedIn and company websites. It eliminates manu…

ZoomInfo SalesOS

Starting at Contact for pricing

  • Free Trial
  • Medium Business
  • Enterprise

ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help progress sales progression. Em…

ZoomInfo

4.4(11,295 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market and ideal buyers. It uses compr…

Groove leads on user satisfaction with a 4.7-star rating across 4,260 reviews.

Groove vs Lusha vs ZoomInfo SalesOS vs ZoomInfo — at a glance

FeatureGrooveLushaZoomInfo SalesOSZoomInfo
Rating4.7 / 53.8 / 54.4 / 5
Reviews4,2601,28911,295
Starting priceContact for pricingContact for pricingContact for pricingContact for pricing
Free trial No No Yes Yes
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessMedium Business, EnterpriseLarge Enterprises, Medium Business, Small Business
CategorySales Engagement SoftwareSales Intelligence SoftwareSales Intelligence SoftwareSales Intelligence Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Installed - Windows, Installed - MacSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android
APIAvailable
Support modesBusiness Hours, OnlineOnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2SOC 2
Data residencyGlobalUSUS

Key differences between Groove and Lusha

  • User satisfaction: Groove scores higher with a 4.7-star average.
  • Deployment: Groove supports SaaS/Web/Cloud; Lusha supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.

Compare Groove vs Lusha vs ZoomInfo SalesOS vs ZoomInfo — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Sales Engagement Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Groove - Sales Engagement Software
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Lusha
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Biggest differences

Start here before you go deeper into features.

Groove

Best for medium-sized sales teams needing seamless Salesforce and Gmail integration.

Choose if
  • You want a simple, streamlined sales engagement platform with medium setup complexity.
  • Your team relies heavily on Salesforce and Gmail for sales communication and tracking.
  • You need effective email management and client interaction tracking via built-in Flows.
Consider alternatives if
  • Your organization requires highly customizable or complex sales workflows beyond Groove's scope.
  • You need transparent, fixed pricing without engaging sales for quotes.

Lusha

Best for

Large Enterprises, Medium Business, Small Business

ZoomInfo SalesOS

Best for

Medium Business, Enterprise

ZoomInfo

Best for

Large Enterprises, Medium Business, Small Business

Groove typically suits Large Enterprises and Medium Business. Lusha tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Groove is a sales engagement platform that makes communication and collaboration easy. Feature rich, the system is used by thousands of companies to connect sales teams, track deals from ... Read More about Groove

Lusha is a B2B contact data platform used by sales reps and recruiters to find verified direct-dial phone numbers and business email addresses for prospects directly from LinkedIn and ... Read More about Lusha

ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help ... Read More about ZoomInfo SalesOS

ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market ... Read More about ZoomInfo

Free Trial Availability

  • No free trial
  • No free trial

SpotScore

What's this? ↗

9.4/10

Not Available

Not Available

Not Available

User Ratings

Based on verified Spotsaas reviews

Best Company Size

100 to 1,000 employeesMedium Business
50 to 5,000 employees
1-5,000 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Groove

  • Smooth Collaboration: Groove improves team communication by integrating various tools into one platform. Managers will appreciate the ease of collaboration, while team members can easily share updates and feedback in real time.
  • Increased Productivity: With Groove's intuitive interface and automation features, teams can focus on their core tasks rather than getting bogged down by administrative duties. Executives will find that this boost in productivity leads to faster decision-making and improved outcomes.
  • Data-Driven Insights: Groove provides reliable analytics and reporting capabilities, allowing administrators to track performance metrics effectively. This data lets leaders make informed decisions that drive growth and efficiency across the organization.

Lusha

No key benefits available yet.

ZoomInfo SalesOS

  • Lead Generation: ZoomInfo SalesOS lets you uncover high-quality leads through its database of millions of contacts and companies, making your outreach more targeted and efficient.
  • Data Enrichment: You can enrich your existing CRM data easily. SalesOS integrates with your current systems to provide real-time updates and insights, keeping your team informed with accurate information.
  • Advanced Search Filters: The platform’s advanced search capabilities allow you to drill down into specific demographics, industries, and company sizes. This means that when you’re strategizing your next campaign, you can confidently target the right audience.

ZoomInfo

  • Data Access: ZoomInfo gives your teams access to an extensive database of business contacts and company information, letting them make informed decisions and improve their outreach efforts.
  • Lead Generation: Your sales team can identify high-quality leads using ZoomInfo's search capabilities. Filter prospects by specific criteria to focus on the most promising opportunities.
  • Easy Integration: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can simplify your workflows and keep your data synchronized without any hassle.
Best fit

Best fit

Groove

  • 100 to 1,000 employees
  • Sales Automation, SaaS, Consulting, and Revtech
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

Lusha

No best-fit guidance available yet.

ZoomInfo SalesOS

  • 50 to 5,000 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

ZoomInfo

  • 1-5,000 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
Watchouts

Reasons buyers look elsewhere

Groove

  • Users may seek alternatives to Groove if they find the platform's pricing model to be restrictive, especially for small businesses or startups with limited budgets that require cost-effective solutions.
  • Some users might consider alternatives due to specific feature gaps in Groove, such as advanced reporting capabilities or integrations with niche tools that better suit their unique business needs.
  • A need for improved customer support could drive users to explore other options, especially if they experience delays or inadequate assistance from Groove’s support team during critical times.

Lusha

No alternatives guidance available yet.

ZoomInfo SalesOS

  • Pricing exceeds budgets for startups and small businesses under 50 employees — competitors like HubSpot and Pipedrive offer lower entry points
  • Interface requires training for new users — teams switching from Salesforce or simpler CRMs often cite learning curve as a barrier
  • Data residency requirements in EU or APAC regions may conflict with ZoomInfo's data centers — compliance-focused enterprises choose Salesforce or Microsoft Dynamics instead

ZoomInfo

  • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people
  • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers
  • Interface requires more clicks to find contacts than competitors; users switching to Hunter.io or Seamless.ai report faster prospecting workflows

Software Demo

Demo

No software demo available

Lusha has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Step 1 of 4

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How do Groove, Lusha, ZoomInfo SalesOS and ZoomInfo Compare on Features?

Total Features

25 Features

5 Features

5 Features

5 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Get Quote

Compare Groove, Lusha, ZoomInfo SalesOS and ZoomInfo on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Pricing information not available

          Lusha pricing
          ZoomInfo SalesOS pricingZoomInfo pricing

          Other Details

          Organization Types supported

          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers
          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers
          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers
          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Not Available
          • Not Available
          • Not Available
          • Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes

          HIPAA

          ✗ No

          GDPR

          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes

          Data Encryption

          ✓ Yes

          Audit Logs

          ✓ Yes

          Data Residency

          🌐 Global

          Groove vs Lusha vs ZoomInfo SalesOS User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          Rating Distribution

          500

          66

          2

          0

          0

          3

          1

          0

          0

          1

          23

          1

          0

          1

          0

          1870

          480

          47

          22

          71

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall, users praise Groove for its ease of use, seamless integrations, and productivity enhancements, though some desire improved organization features and clearer pricing.

          What buyers like

          • Ease of use
          • Integration with Salesforce and Gmail
          • Email management and automation

          Common complaints

          • Pricing transparency
          • Organization features

          Buyer sentiment

          Buyer sentiment is mixed to positive across 5 reviews, with clear strengths and a few common watchouts.

          What buyers like

          • Finds accurate contact details, including emails and phone numbers, that competitors miss.
          • Simple one-click functionality and easy-to-use browser experience.
          • High match rate, surfacing contact info for a large share of prospects.

          Common complaints

          • Some users raise data-privacy concerns about how personal information is sourced and used.

          What buyers like

          • Largest B2B database
          • Real-time insights
          • Critical purchasing intent data

          Common complaints

          • Can be expensive
          • Data overload for new users
          • Requires training for effective use

          Buyer sentiment

          Buyer sentiment is positive across 2490 reviews, with strong overall satisfaction.

          What buyers like

          • Reviewers value the large, accurate database of company and contact information.
          • Direct contact details including phone numbers and cell numbers save considerable prospecting time.
          • Intent data signals help users prioritize and target the right buyers.

          Common complaints

          • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people
          • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers
          • Interface requires more clicks to find contacts than competitors; users switching to Hunter.io or Seamless.ai report faster prospecting workflows

          Pros and Cons

          • Seamless integration with Salesforce and Gmail

          • Ease of use with intuitive interface and templates

          • Effective email management and client interaction tracking via Flows feature

          • Lack of transparent, published pricing requiring sales contact

          • Limited customization for complex or enterprise-heavy processes

          • Finds accurate contact details, including emails and phone numbers, that competitors miss.

          • Simple one-click functionality and easy-to-use browser experience.

          • High match rate, surfacing contact info for a large share of prospects.

          • Some users raise data-privacy concerns about how personal information is sourced and used.

          • **Enhanced Lead Generation**: With ZoomInfo SalesOS, you’ll uncover high-quality leads through its robust database. Imagine having access to millions of contacts and companies, making your outreach more targeted and efficient.

          • **Data Enrichment**: You can enrich your existing CRM data seamlessly. By integrating with your current systems, SalesOS provides real-time updates and insights, ensuring your team always has the most accurate information at their fingertips.

          • **Advanced Search Filters**: The platform’s advanced search capabilities allow you to drill down into specific demographics, industries, and company sizes. This means that when you’re strategizing your next campaign, you can confidently target the right audience.

          • Potentially high costs

          • Complexity of data management

          • **Comprehensive Data Access**: With ZoomInfo, you gain access to an extensive database of business contacts and company information, empowering your teams to make informed decisions and enhance their outreach efforts.

          • **Enhanced Lead Generation**: Imagine your sales team effortlessly identifying high-quality leads. ZoomInfo’s advanced search capabilities allow users to filter prospects based on specific criteria, ensuring they focus on the most promising opportunities.

          • **Seamless Integration**: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can streamline your workflows and keep your data synchronized without any hassle.

          • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people

          • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Groove, Lusha, ZoomInfo SalesOS, or ZoomInfo? Tell buyers what actually differs.

          List of Customers

          Customers

          Uber

          Uber

          BBVA

          BBVA

          Google

          Google

          No Customers information available.

          No Customers information available.

          No Customers information available.

          Media and Screenshots

          Screenshots

          Account page

          5 Screenshots

          Linkedin

          1 Screenshots

          Videos

          video-0

          1 Videos

          No videos available.

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Groove or Lusha?
          Groove edges out the other on user ratings (4.7 vs 3.8). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Groove and Lusha offer a free trial?
          Neither Groove nor Lusha currently lists a free trial.
          What is the starting price of Groove vs Lusha?
          Groove starts at Contact for pricing. Lusha starts at Contact for pricing.
          What are the top alternatives to Groove?
          Top alternatives to Groove include AroundDeal, CrankWheel, ZoomInfo Engage, EngageBay, Captavi.
          What are the top alternatives to Lusha?
          Top alternatives to Lusha include ZoomInfo SalesOS, ZoomInfo, SifData, twimbit, Crunchbase.