GoSquared vs Smartech vs Outgrow vs ActiveCampaign Comparison
GoSquared
Starting at $29 /Month
- Large Enterprises
- Medium Business
GoSquared is an analytics and CRM platform for small to medium-sized digital businesses that want real-time visitor tracking, live chat, and customer data consolidated in one tool instead of managing separate subscriptio…
Smartech
Starting at $999 /Month
- Free Trial
- Medium Business
- Small Business
Smartech is a leading marketing automation provider. It provides a comprehensive set of software applications for sales, marketing, and customer service. The software is easy to use, helping businesses from start-ups to…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
ActiveCampaign
Starting at $15 /Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Smartech leads on user satisfaction with a 4.8-star rating across 19 reviews.
GoSquared vs Smartech vs Outgrow vs ActiveCampaign — at a glance
| Feature | GoSquared | Smartech | Outgrow | ActiveCampaign |
|---|---|---|---|---|
| Rating | 4.5 / 5 | 4.8 / 5 | 4.9 / 5 | 4.7 / 5 |
| Reviews | 67 | 19 | 377 | 1,826 |
| Starting price | $29 /Month | $999 /Month | Contact for pricing | $15 /Month |
| Free trial | No | Yes | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | CRM Software | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Mac | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | GDPR | GDPR | GDPR | SOC 2, HIPAA, GDPR |
| Data residency | Global | Global | Global | Global |
Key differences between GoSquared and Smartech
- Pricing: GoSquared starts at $29 /Month, while Smartech starts at $999 /Month.
- Free trial: Smartech offers a free trial; GoSquared does not.
- Target audience: GoSquared is built for Large Enterprises and Medium Business, while Smartech targets Medium Business and Small Business.
- User satisfaction: Smartech scores higher with a 4.8-star average.
- Deployment: GoSquared supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Mac; Smartech supports SaaS/Web/Cloud.
Compare GoSquared vs Smartech vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Medium Business, Small Business
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
GoSquared typically suits Large Enterprises and Medium Business. Smartech tends to fit Medium Business and Small Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | GoSquared is an analytics and CRM platform for small to medium-sized digital businesses that want real-time visitor tracking, live chat, and customer data consolidated in one tool instead ... Read More about GoSquared | Smartech is a leading marketing automation provider. It provides a comprehensive set of software applications for sales, marketing, and customer service. The software is easy to use, ... Read More about Smartech | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign |
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Entry Level Pricing |
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SpotScoreWhat's this? ↗ | 8.7/10 | 8.2/10 | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 50 to 500 employees | — | Small BusinessMedium Business | 10-500 employeesSmall to medium businesses |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Real-Time Analytics: GoSquared provides real-time insights into user behavior, letting managers make informed decisions quickly. You can track visitors as they work through your site, identifying trends and improving user experiences on-the-fly.
- Customer Engagement Tools: With built-in live chat and messaging features, GoSquared lets teams engage with customers directly. This means you can address inquiries instantly, improving customer satisfaction and building stronger relationships.
- Comprehensive Dashboard: The intuitive dashboard consolidates key metrics in one place, making it easy for administrators to monitor performance at a glance. You’ll appreciate how quickly you can access critical data without sifting through multiple reports.
No key benefits available yet.
No key benefits available yet.
- Smooth Automation: ActiveCampaign lets your marketing team create highly personalized customer experiences through reliable automation workflows. Set up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform lets you segment audiences precisely, making it easier to design messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit
- 50 to 500 employees
- Martech, SaaS, eCommerce, Digital Marketing, and Analytics
- roles such as Marketing Managers, Product Managers, Data Analysts, and Customer Success Managers
No best-fit guidance available yet.
No best-fit guidance available yet.
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Reasons buyers look elsewhere
- Users may seek alternatives to GoSquared if they find its pricing model not aligning with their budget, especially for startups or small businesses that require cost-effective analytics solutions without compromising on essential features.
- Some users might prefer alternatives that offer more advanced features like AI-driven insights or predictive analytics, which can provide deeper data analysis and enhance decision-making processes beyond what GoSquared offers.
- Businesses looking for seamless integration with other tools or platforms may explore alternatives that provide better compatibility with their existing software ecosystem, ensuring a smoother workflow and data transfer.
No alternatives guidance available yet.
No alternatives guidance available yet.
- Pricing starts at $15/month for basic automation but scales to $300+/month for enterprise features — teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 2–3 weeks of training for non-technical users; competitors like HubSpot and Klaviyo offer faster setup paths
- E-commerce sellers need Shopify or WooCommerce native connectors that ActiveCampaign doesn't provide natively — integration requires custom API work
Software Demo
Demo |
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How do GoSquared, Smartech, Outgrow and ActiveCampaign Compare on Features?
Total Features | 28 Features | 30 Features | 19 Features | 30 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare GoSquared, Smartech, Outgrow and ActiveCampaign on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | — |
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HIPAA | ✗ No | — |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | — | — |
Single Sign-On (SSO) | — | — |
Multi-Factor Auth (MFA) | — | — |
Data Encryption | ✓ Yes | — |
Audit Logs | — | — |
Data Residency | 🌐 Global | 🌐 Global |
GoSquared vs Smartech vs Outgrow User Reviews & Rating Comparison
User Ratings | ||||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is very strong across 67 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 20 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Contentstudio  Pharmaseal  Proply | No Customers information available. |  Github  Codepen  VOD |  Platinum Skin Care  MOM  Heather Read Photography |
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Media and Screenshots
Screenshots |  3 Screenshots |  7 Screenshots |
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Videos |  3 Videos |  4 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, GoSquared or Smartech?
- Smartech edges out the other on user ratings (4.8 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do GoSquared and Smartech offer a free trial?
- Smartech offers a free trial. GoSquared does not.
- What is the starting price of GoSquared vs Smartech?
- GoSquared starts at $29 /Month. Smartech starts at $999 /Month.
- What are the top alternatives to GoSquared?
- Top alternatives to GoSquared include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Thryv.
- What are the top alternatives to Smartech?
- Top alternatives to Smartech include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.