Freshsales vs Zoho Marketing Automation vs Outgrow vs ActiveCampaign Comparison
Freshsales
Starting at $9 /user/month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Freshsales is a complete Sales & CRM solution that will help you make your sales team much more productive by getting rid of their chronic information overload and improve hiring with an easy online application. The USP…
Zoho Marketing Automation
Starting at $23 /Month
- Free Trial
- Large Enterprises
- Medium Business
Experience the ultimate automation for your business with Zoho Marketing Automation. This all-in-one software allows businesses to effectively manage their marketing activities across multiple channels, from lead generat…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Freshsales leads on user satisfaction with a 4.7-star rating across 536 reviews.
Freshsales vs Zoho Marketing Automation vs Outgrow vs ActiveCampaign — at a glance
| Feature | Freshsales | Zoho Marketing Automation | Outgrow | ActiveCampaign |
|---|---|---|---|---|
| Rating | 4.7 / 5 | 3.8 / 5 | 4.7 / 5 | 4.5 / 5 |
| Reviews | 536 | 23 | 567 | 12,031 |
| Starting price | $9 /user/month | $23 /Month | Contact for pricing | $29 /User/Month |
| Free trial | Yes | Yes | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | CRM Software | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours | Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | SOC 2 | GDPR | SOC 2, HIPAA, GDPR |
| Data residency | Global | Global | Global | Global |
Key differences between Freshsales and Zoho Marketing Automation
- Pricing: Freshsales starts at $9 /user/month, while Zoho Marketing Automation starts at $23 /Month.
- Target audience: Freshsales is built for Freelancers / Consultants and Large Enterprises, while Zoho Marketing Automation targets Large Enterprises and Medium Business.
- User satisfaction: Freshsales scores higher with a 4.7-star average.
- Deployment: Freshsales supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Zoho Marketing Automation supports SaaS/Web/Cloud.
Compare Freshsales vs Zoho Marketing Automation vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
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Biggest differences
Start here before you go deeper into features.
Best for mid-sized sales teams needing intuitive CRM with strong automation.
- You want a user-friendly CRM that requires minimal technical expertise.
- Your sales team benefits from integrated communication tools like email and calls.
- You need intelligent lead scoring to prioritize high-potential prospects efficiently.
- Your company requires advanced web form automation capabilities.
- You depend heavily on highly customizable, graphical reporting features.
Large Enterprises, Medium Business, Small Business
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Freshsales typically suits Freelancers / Consultants and Large Enterprises. Zoho Marketing Automation tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Freshsales is a complete Sales & CRM solution that will help you make your sales team much more productive by getting rid of their chronic information overload and improve hiring with an ... Read More about Freshsales | Experience the ultimate automation for your business with Zoho Marketing Automation. This all-in-one software allows businesses to effectively manage their marketing activities across ... Read More about Zoho Marketing Automation | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign |
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Spotsaas ScoreWhat's this? ↗ | 9.3/10 | 8.5/10 | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 11-50 employees51-500 employees | — | Small BusinessMedium Business | 10-500 employeesSmall to medium businesses |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Sales Processes: Freshsales simplifies your sales workflow, enabling teams to track leads, manage customer interactions, and close deals faster. You’ll appreciate how easy it is to navigate through the sales pipeline, ensuring nothing slips through the cracks.
- Intelligent Lead Scoring: With Freshsales, you can prioritize your leads based on their engagement and likelihood to convert. This feature allows you and your team to focus efforts where they matter most, driving efficiency and improving conversion rates.
- Built-in Communication Tools: Freshsales integrates email, phone calls, and chat features directly into the platform. This means you can engage with prospects without switching between tools—saving valuable time for you and your team.
No key benefits available yet.
No key benefits available yet.
- Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit
- 11 to 500 employees
- Sales Automation, SaaS, Martech, Fintech, and Consulting
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
No best-fit guidance available yet.
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Reasons buyers look elsewhere
- Users might consider alternatives to Freshsales due to specific needs or preferences that may not be fully addressed by the platform.
- Some businesses may require more advanced automation features or customization options that Freshsales does not offer, prompting them to explore alternatives.
- Companies with budget constraints may seek more cost-effective CRM solutions that provide similar functionalities at a lower price point than Freshsales.
No alternatives guidance available yet.
No alternatives guidance available yet.
- Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
- Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
- Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.
Software Demo
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How do Freshsales, Zoho Marketing Automation, Outgrow and ActiveCampaign Compare on Features?
Total Features | 10 Features | 10 Features | 19 Features | 30 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Freshsales, Zoho Marketing Automation, Outgrow and ActiveCampaign on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | — |
ISO 27001 | — | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | 🌐 Global |
Freshsales vs Zoho Marketing Automation vs Outgrow User Reviews & Rating Comparison
User Ratings | ||||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights ease of use, strong customer support, and effective sales process automation, tempered by occasional performance issues and feature limitations. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is mixed to positive across 86 reviews, with clear strengths and a few common watchouts. What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Dunzo  Dyson  Grabyo | No Customers information available. |  Github  Codepen  VOD |  Platinum Skin Care  MOM  Heather Read Photography |
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Media and Screenshots
Screenshots |  35 Screenshots |  10 Screenshots |
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Videos |  3 Videos |  1 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Freshsales or Zoho Marketing Automation?
- Freshsales edges out the other on user ratings (4.7 vs 3.8). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Freshsales and Zoho Marketing Automation offer a free trial?
- Yes, both Freshsales and Zoho Marketing Automation offer a free trial.
- What is the starting price of Freshsales vs Zoho Marketing Automation?
- Freshsales starts at $9 /user/month. Zoho Marketing Automation starts at $23 /Month.
- What are the top alternatives to Freshsales?
- Top alternatives to Freshsales include Bigin by Zoho CRM, Salesforce, HubSpot CRM, Freshworks 360, Nutshell.
- What are the top alternatives to Zoho Marketing Automation?
- Top alternatives to Zoho Marketing Automation include Outgrow, ActiveCampaign, CleverTap, Moosend, Jumplead.