NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

Creatio CRM vs LeadSquared CRM vs Bigin by Zoho CRM Comparison

Last updated:

Creatio CRM

Starting at $40 /user/month

  • Large Enterprises
  • Medium Business

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…

LeadSquared CRM

4.8(126 reviews)

Starting at $25 /User/Month

  • Free Trial
  • Individuals
  • Large Enterprises

LeadSquared is a CRM built for sales teams at mid-market companies and enterprises in education, healthcare, and financial services that manage high lead volumes. It centralizes lead capture, pipeline tracking, and follo…

Bigin by Zoho CRM

4.6(243 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

LeadSquared CRM leads on user satisfaction with a 4.8-star rating across 126 reviews.

Creatio CRM vs LeadSquared CRM vs Bigin by Zoho CRM — at a glance

FeatureCreatio CRMLeadSquared CRMBigin by Zoho CRM
Rating—4.8 / 54.6 / 5
Reviews—126243
Starting price$40 /user/month$25 /User/Month$7 /User/Month
Free trial No Yes Yes
Free version No No No
Best forLarge Enterprises, Medium BusinessIndividuals, Large Enterprises, Medium BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
Integrations5+ apps——
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - WindowsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesOnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2—
Data residencyUnited States, United Kingdom, Australia, European UnionUSGlobal

Key differences between Creatio CRM and LeadSquared CRM

  • Pricing: Creatio CRM starts at $40 /user/month, while LeadSquared CRM starts at $25 /User/Month.
  • Free trial: LeadSquared CRM offers a free trial; Creatio CRM does not.
  • Target audience: Creatio CRM is built for Large Enterprises and Medium Business, while LeadSquared CRM targets Individuals and Large Enterprises.
  • Deployment: Creatio CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows; LeadSquared CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Creatio CRM vs LeadSquared CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

*sponsored

LeadSquared CRM - CRM Software
Talk to an expert
Talk to an expert

Free PDF comparison

Download this Creatio CRM vs LeadSquared CRM vs Bigin by Zoho CRM comparison

Get the full side-by-side as a PDF — these picks plus the top CRM Software tools, with verified ratings, pricing and features.

  • Side-by-side on pricing, features & ratings
  • Plus the category top 10, scored & ranked
  • Emailed to you — no on-screen download

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Creatio CRM, LeadSquared CRM vs Bigin by Zoho CRM: Biggest differences

Start here before you go deeper into features.

Creatio CRM

Best for

Large Enterprises, Medium Business

LeadSquared CRM

Best for

Individuals, Large Enterprises, Medium Business

Bigin by Zoho CRM

Best for

Small Business

Creatio CRM typically suits Large Enterprises and Medium Business. LeadSquared CRM tends to fit Individuals and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM

LeadSquared is a CRM built for sales teams at mid-market companies and enterprises in education, healthcare, and financial services that manage high lead volumes. It centralizes lead ... Read More about LeadSquared CRM

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $40 , Billed Yearly
  • Starts from $25
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • No free trial
  • Free Trial available

SpotScore

What's this? ↗

Not Available

8.4/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

4.77

(126)

Best Company Size

50–10,000+ employees
—
—
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Creatio CRM

  • Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
  • AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
  • Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit

Best fit

Creatio CRM

  • 50–10,000+ employees
  • Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
  • Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Watchouts

Reasons buyers look elsewhere

Creatio CRM

  • While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
  • Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
  • Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.

Software Demo

Demo

Need a second opinion?

Get decision help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

Spotsaas advisor
Get decision help from a software advisor
  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do Creatio CRM, LeadSquared CRM and Bigin by Zoho CRM Compare on Features?

Total Features

78 Features

9 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote

Compare Creatio CRM, LeadSquared CRM and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $40 , Billed Yearly
        • $25
        • $7 , Billed Yearly

        Pricing Plans

        • Growth

          $40

          /user/month

          • Provide automation to SMB clients

          • No-code user interface designer

          • No-code workflow designers

          Show more +

        • Enterprise

          $75

          /user/month

          • Enable full-scale automation for corporate and enterprise needs

          • No-code user interface designer

          • No-code workflow designers

          Show more +

        • Unlimited

          Custom

          /user/month

          • Access the full platform, all CRM products, and AI with no per-user limits

        • Not Available
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Creatio CRM pricing
        LeadSquared CRM pricing
        Bigin by Zoho CRM pricing

        Creatio CRM, LeadSquared CRM vs Bigin by Zoho CRM: Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing

        Creatio CRM, LeadSquared CRM vs Bigin by Zoho CRM Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✓ Yes
        ✗ No

        GDPR

        ✓ Yes
        —

        ISO 27001

        ✓ Yes
        —

        Data Residency

        🇺🇸 United States🇬🇧 United Kingdom🇦🇺 Australia🌐 European Union
        🇺🇸 US

        Creatio CRM vs LeadSquared CRM User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        No reviews available for this product

        120

        17

        1

        0

        0

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        What buyers like

        • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.
        • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.
        • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

        Common complaints

        • Initial implementation often needs careful planning to fully align processes with business requirements.
        • Advanced workflow design and configuration may require time and training for new users.

        Buyer sentiment

        Buyer sentiment is very strong across 138 reviews, with consistently positive feedback.

        What buyers like

        • Mobile app provides access to leads and customer data from anywhere.
        • Interface and layout reduce training time and make navigation accessible at all technical levels.
        • Custom filters, tabs, and a dynamic dashboard improve lead tracking and organization.

        Common complaints

        • Broad feature set can overwhelm new users without adequate onboarding or support.
        • Limited customization options may make it difficult to tailor the system to specific organizational needs.
        • Some reported feature redundancy creates inefficiencies in workflows.

        Buyer sentiment

        Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

        What buyers like

        • Simple design with a short learning curve — accessible for non-technical users.
        • Pricing targets startups and small businesses with core CRM features at low cost.
        • Pipeline management and workflow automation reduce manual steps in sales processes.

        Common complaints

        • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
        • Lacks advanced features needed by larger enterprises or complex workflows.
        • Customer support availability is inconsistent, affecting issue resolution during critical moments.

        Pros and Cons

        • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.

        • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.

        • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

        • Initial implementation often needs careful planning to fully align processes with business requirements.

        • Advanced workflow design and configuration may require time and training for new users.

        • LeadSquared's intuitive dashboard makes it easy to navigate and manage leads effectively.

        • The visual reporting tools provide valuable insights into sales performance.

        • Its follow-up automation helps ensure no leads are neglected.

        • Integration options may be limited compared to competitors.

        • Pricing can be a concern for smaller businesses.

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used Creatio CRM, LeadSquared CRM, or Bigin by Zoho CRM? Tell buyers what actually differs.

        Integrations

        Integration with other apps

        No Integration information available.

        No Integration information available.

        Creatio CRM, LeadSquared CRM and Bigin by Zoho CRM Customers

        Customers

        Nasdaq

        Nasdaq

        Colgate-Palmolive

        Colgate-Palmolive

        ENT Credit Union

        ENT Credit Union

        NIIT

        NIIT

        Byjus

        Byjus

        Acko

        Acko

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        Creatio

        6 Screenshots

        Location History

        4 Screenshots

        Videos

        No videos available.

        video-0

        4 Videos

        Alternatives to Creatio CRM, LeadSquared CRM, Bigin by Zoho CRM

        Expand your comparison

        Add another option to compare side by side

        Search by product name to compare pricing, fit, and buyer feedback in one view.

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Creatio CRM or LeadSquared CRM?
        LeadSquared CRM edges out the other on user ratings (4.8 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Creatio CRM and LeadSquared CRM offer a free trial?
        LeadSquared CRM offers a free trial. Creatio CRM does not.
        What is the starting price of Creatio CRM vs LeadSquared CRM?
        Creatio CRM starts at $40 /user/month. LeadSquared CRM starts at $25 /User/Month.
        What are the top alternatives to Creatio CRM?
        Top alternatives to Creatio CRM include Bigin by Zoho CRM, OnePageCRM, IXACT Contact, Nimble, SpinOffice CRM.
        What are the top alternatives to LeadSquared CRM?
        Top alternatives to LeadSquared CRM include Bigin by Zoho CRM, Creatio CRM, CompanyHub CRM, OnePageCRM, Nimble.