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CallTrackingMetrics vs INVOX Comparison

Last updated:

CallTrackingMetrics

4.6(1,311 reviews)

Starting at $65 /month

  • Large Enterprises
  • Medium Business

CallTrackingMetrics is an advanced inbound call tracking and marketing attribution platform designed to help businesses connect every customer interaction to specific marketing efforts. It empowers sales and marketing te…

INVOX

4.9(51 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

INVOX is a cloud-based call tracking application that automates call data by integrating simple HTML with call-tracking forms. This enables user to see the results of all inbound marketing efforts instantly on a single d…

INVOX leads on user satisfaction with a 4.9-star rating across 51 reviews.

CallTrackingMetrics vs INVOX — at a glance

FeatureCallTrackingMetricsINVOX
Rating4.6 / 54.9 / 5
Reviews1,31151
Starting price$65 /monthContact for pricing
Free trial No Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryInbound Call Tracking SoftwareInbound Call Tracking Software
Integrations6+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud
APIAvailable
Support modes24/7 (Live rep), Business Hours, OnlineOnline
CertificationsSOC 2, HIPAA, GDPR
Data residencyUSGlobal

Key differences between CallTrackingMetrics and INVOX

  • Pricing: CallTrackingMetrics starts at $65 /month. INVOX pricing is not publicly listed.
  • Free trial: INVOX offers a free trial; CallTrackingMetrics does not.
  • User satisfaction: INVOX scores higher with a 4.9-star average.
  • Deployment: CallTrackingMetrics supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; INVOX supports SaaS/Web/Cloud.

CallTrackingMetrics vs INVOX — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Inbound Call Tracking Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

CallTrackingMetrics - Inbound Call Tracking Software
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INVOX - Inbound Call Tracking Software
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Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

CallTrackingMetrics

Best for precise inbound call tracking and marketing attribution with AI insights.

Choose if
  • You need detailed call attribution down to keyword and dynamic number insertion level.
  • Your team requires seamless integration with CRMs and marketing platforms like Salesforce and HubSpot.
  • You want AI-driven conversation intelligence to analyze calls, transcriptions, and chats for deeper insights.
Consider alternatives if
  • Your business relies heavily on multi-channel engagement beyond voice calls, such as live chat or social messaging.
  • You need a tool with quick setup and minimal training for advanced automation or call scoring features.

INVOX

Best for tracking inbound calls from both offline and online marketing channels.

Choose if
  • You need unified call data from diverse offline and online campaigns.
  • Your team requires a simple, cloud-based dashboard for instant marketing insights.
  • Your company runs frequent events like webinars, trade shows, or tele-seminars.
Consider alternatives if
  • Your business has low inbound call volume and limited offline marketing.
  • You require transparent pricing and extensive CRM or third-party integrations.

CallTrackingMetrics: Best for precise inbound call tracking and marketing attribution with AI insights. INVOX: Best for tracking inbound calls from both offline and online marketing channels.

Description

CallTrackingMetrics is an advanced inbound call tracking and marketing attribution platform designed to help businesses connect every customer interaction to specific marketing efforts. It ... Read More about CallTrackingMetrics

INVOX is a cloud-based call tracking application that automates call data by integrating simple HTML with call-tracking forms. This enables user to see the results of all inbound marketing ... Read More about INVOX

Entry Level Pricing

  • Starts from $65 , yearly
  • Not Available

Free Trial Availability

  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.9

(51)

Best Company Size

10-50 employees51-500 employees
51-500 employees500+ employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

CallTrackingMetrics

  • Call Analytics: CallTrackingMetrics provides detailed insights into incoming calls, including lead attribution, call duration, referral sources, and customer engagement patterns. This lets businesses fine-tune their marketing strategies and sales tactics for better conversion outcomes.
  • Improved Lead Generation and ROI Tracking: The platform helps businesses identify which marketing campaigns drive phone calls, allowing more accurate tracking of advertising ROI. This supports better marketing decisions and revenue-focused strategies.
  • User-Friendly Interface with Powerful Features: Designed for ease of use, CallTrackingMetrics simplifies complex call tracking tasks while still offering advanced features like call recording, dynamic number insertion, and CRM integrations—making it accessible for teams with varying levels of technical expertise.

INVOX

No key benefits available yet.

Best fit

Best fit

CallTrackingMetrics

  • 10–500 Employees
  • Digital Marketing, Legal Services, Healthcare, Automotive, Real Estate, Travel & Hospitality, Home Services, SaaS
  • Marketing Manager, Growth Strategist, Call Center Manager, Sales Operations Lead, Digital Marketing Specialist, Customer Experience Director

INVOX

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

CallTrackingMetrics

  • Businesses looking for a platform that unifies call tracking with SMS, email, live chat, and other touchpoints may find CallTrackingMetrics less comprehensive compared to full customer journey analytics platforms.
  • While robust, the pricing structure may be less appealing to startups or small businesses that require only basic call tracking functions without additional automation or integrations.
  • Though the basic interface is intuitive, some of the more powerful features like keyword-level attribution or conversation intelligence may require onboarding or training, which can be a barrier for less tech-savvy teams.

INVOX

No alternatives guidance available yet.

Software Demo

Demo

No software demo available

INVOX has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Step 1 of 4

How big is your team?

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How do CallTrackingMetrics and INVOX Compare on Features?

Total Features

4 Features

3 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare CallTrackingMetrics and INVOX on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $65 , yearly
      • Not Available

      Pricing Plans

      • Marketing Lite

        $79

        /month

        • Unlimited users

        • Attribute calls and texts to their source

        • Standard call recording; forwarding and IVR routing

        Show more +

      • Marketing Pro

        $179

        /month

        • + Marketing Lite Features &

        • Agency-friendly with included sub-accounts & white label options

        • Form tracking and attribution with 5

        Show more +

      • Sales Engage

        $329

        /month

        • + Marketing Pro &

        • Customizable softphone to power inbound and outbound teams

        • 3000 transcribed minutes with AskAI Summaries included

        Show more +

      • Browse all pricing plans
      • Not Available

      Pricing Page

      CallTrackingMetrics pricing
      INVOX pricing

      Other Details

      Organization Types supported

      • Large Enterprises
      • Small Business
      • Freelancers
      • Medium Business
      • Individuals
      • Large Enterprises
      • Small Business
      • Freelancers
      • Medium Business
      • Individuals

      Platforms Supported

      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Mac
      • Installed - Windows
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Mac
      • Installed - Windows

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✓ Yes

      GDPR

      ✓ Yes

      ISO 27001

      ✗ No

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🇺🇸 US
      🌐 Global

      CallTrackingMetrics User Reviews & Rating Comparison

      User Ratings

      4.9

      (based on 51 reviews)

      Rating Distribution

      278

      45

      7

      1

      1

      0

      0

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Users appreciate the platform's detailed call attribution, seamless integrations, and powerful routing features, though some find advanced features complex to implement.

      What buyers like

      • Ease of use
      • Integration capabilities
      • Call tracking accuracy

      Common complaints

      • Complexity of advanced features
      • Limited multi-channel support

      Buyer sentiment

      Users generally express very high satisfaction with INVOX's call tracking accuracy and ease of use.

      What buyers like

      • Call tracking accuracy
      • Ease of integration
      • Dashboard clarity

      Common complaints

      • Pricing transparency
      • Limited integration options

      Pros and Cons

      • Dynamic number insertion and keyword-level tracking for precise marketing attribution

      • Automatic call recording with deep insights into call duration and caller behavior

      • Seamless integrations with major CRMs and marketing tools like Salesforce, Google Ads, and HubSpot

      • Advanced features like automation workflows and call scoring require time and training to implement

      • Primarily focused on voice interactions, less suitable for multi-channel customer engagement

      • Integrates offline and online call data into a single dashboard

      • Automates call data collection via simple HTML integration

      • Supports tracking across diverse marketing channels like webinars and trade shows

      • Pricing details are not publicly available, requiring sales contact

      • Limited information on advanced customization or integrations

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used CallTrackingMetrics or INVOX? Tell buyers what actually differs.

      Integrations

      Integration with other apps

      No Integration information available.

      List of Customers

      Customers

      Groundworks

      Groundworks

      Tinuiti

      Tinuiti

      Healthgrades

      Healthgrades

      Alymedia

      Alymedia

      Canopy

      Canopy

      Conversion

      Conversion

      Media and Screenshots

      Screenshots

      2 Screenshots

      No screenshots available.

      Videos

      video-0

      3 Videos

      No videos available.

      Top Alternatives to CallTrackingMetrics and INVOX in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, CallTrackingMetrics or INVOX?
      INVOX edges out the other on user ratings (4.9 vs 4.6). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do CallTrackingMetrics and INVOX offer a free trial?
      INVOX offers a free trial. CallTrackingMetrics does not.
      What is the starting price of CallTrackingMetrics vs INVOX?
      CallTrackingMetrics starts at $65 /month. INVOX starts at Contact for pricing.
      What are the top alternatives to CallTrackingMetrics?
      Top alternatives to CallTrackingMetrics include CallRail, Calltracks, Callcap, calltrak, TeleCapture.
      What are the top alternatives to INVOX?
      Top alternatives to INVOX include ResponseTap, Retreaver, Calltracks, CallView 360, calltrak.