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Apollo.io vs Salesforce Sales Cloud vs Bigin by Zoho CRM Comparison

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Apollo.io

2.8(5,090 reviews)

Starting at $0 /user/month

  • Free Trial
  • Large Enterprises
  • Medium Business

Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. Apollo helps make targets easi…

Salesforce Sales Cloud

4.4(23,347 reviews)

Starting at $25 /user/month

  • Free Trial
  • Individuals
  • Large Enterprises

Salesforce Sales Cloud is a cloud-based CRM solution designed to help businesses manage customer relationships, boost sales productivity, and drive revenue growth. Whether you're just starting or scaling your business, S…

Bigin by Zoho CRM

4.6(294 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Salesforce Sales Cloud leads on user satisfaction with a 4.4-star rating across 23,347 reviews.

Apollo.io vs Salesforce Sales Cloud vs Bigin by Zoho CRM — at a glance

FeatureApollo.ioSalesforce Sales CloudBigin by Zoho CRM
Rating2.8 / 54.4 / 54.6 / 5
Reviews5,09023,347294
Starting price$0 /user/month$25 /user/month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessIndividuals, Large Enterprises, Medium BusinessSmall Business
CategorySales Engagement SoftwareCRM SoftwareCRM Software
Integrations9+ apps
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesBusiness Hours, OnlineOnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2
Data residencyUSGlobalGlobal

Key differences between Apollo.io and Salesforce Sales Cloud

  • Pricing: Apollo.io starts at $0 /user/month, while Salesforce Sales Cloud starts at $25 /user/month.
  • Target audience: Apollo.io is built for Large Enterprises and Medium Business, while Salesforce Sales Cloud targets Individuals and Large Enterprises.
  • User satisfaction: Salesforce Sales Cloud scores higher with a 4.4-star average.
  • Deployment: Apollo.io supports SaaS/Web/Cloud; Salesforce Sales Cloud supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Apollo.io vs Salesforce Sales Cloud vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Sales Engagement Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Apollo.io - Sales Engagement Software
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Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Apollo.io

Best for sales teams needing accurate contact data and integrated sales intelligence.

Choose if
  • You require highly accurate and reliable contact information for outreach.
  • Your sales team benefits from strong CRM integrations for pipeline visibility.
  • You want comprehensive sales intelligence combining data, analytics, and automation.
Consider alternatives if
  • Your company needs extensive third-party app integrations beyond Apollo’s limited marketplace.
  • You are a new user without dedicated onboarding support who may struggle with complexity.

Salesforce Sales Cloud

Best for

Individuals, Large Enterprises, Medium Business

Bigin by Zoho CRM

Best for

Small Business

Apollo.io typically suits Large Enterprises and Medium Business. Salesforce Sales Cloud tends to fit Individuals and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. ... Read More about Apollo.io

Salesforce Sales Cloud is a cloud-based CRM solution designed to help businesses manage customer relationships, boost sales productivity, and drive revenue growth. Whether you're just ... Read More about Salesforce Sales Cloud

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $0 , monthly
  • Starts from $25 , yearly
  • Starts from $7 , Billed Yearly

Free Trial Availability

Spotsaas Score

What's this? ↗

9.6/10

8.6/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

4.57

(294)

Best Company Size

10-50 employees51-5,000+ employees
50 to 5,000 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Apollo.io

  • Seamless CRM Alignment: Apollo.io integrates with CRMs like Salesforce and HubSpot to sync contacts, activities, and engagement data. This keeps prospecting aligned with pipeline tracking and revenue reporting. Teams benefit from cleaner data, better visibility across departments, and smoother collaboration between sales development and account executives.
  • Data-Driven Sales Decisions: Apollo.io provides visibility into email engagement, calls, meetings, and conversion activity. Sales managers can review performance trends, identify effective messaging, and adjust outreach strategies using real usage data. These insights help improve prioritization, refine campaigns, and align sales efforts with measurable outcomes.
  • Scalable Outbound Automation: Apollo.io supports scalable outbound efforts through sequences, automated follow-ups, and task scheduling. Teams can maintain steady outreach volume while keeping messages structured and timely. This setup supports growing sales teams by reducing repetitive work and helping reps handle larger lead volumes without losing consistency.

Salesforce Sales Cloud

  • Streamlined Sales Processes: With Salesforce Sales Cloud, your team can automate repetitive tasks, allowing them to focus on what truly matters—building relationships and closing deals. This means less time spent on admin and more time engaging with clients.
  • 360-Degree Customer View: By consolidating customer data in one place, you and your team can gain valuable insights into customer behavior and preferences. This comprehensive perspective enables personalized interactions, enhancing customer satisfaction and loyalty.
  • Enhanced Collaboration: Salesforce Sales Cloud fosters seamless communication among team members through shared dashboards and real-time updates. Managers can easily monitor progress, while sales reps stay informed about leads, ensuring everyone is aligned toward common goals.
Best fit

Best fit

Apollo.io

  • 10–5,000+ employees
  • SaaS, Technology, IT Services, Marketing & Advertising, Fintech, E-commerce, Consulting, B2B Services, Software Development, Startups
  • Sales Development Representative, Business Development Manager, Account Executive, Sales Manager, Growth Manager, Revenue Operations Manager, Marketing Manager, Founder, Head of Sales

Salesforce Sales Cloud

  • 50 to 5,000 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

Apollo.io

  • Apollo.io follows a structured outreach and workflow model. Teams with highly customized sales processes, unique CRM setups, or complex automation requirements may prefer alternatives that allow deeper workflow customization or more flexible sequence logic.
  • Certain users seek alternatives due to concerns around email deliverability controls, sending limits, or inbox warm-up options. Tools with built-in deliverability monitoring or stricter reputation management features may feel more suitable for high-volume outbound teams.
  • While Apollo.io offers a large database, some users prefer alternatives that provide stronger coverage in specific regions, industries, or niche markets. Teams targeting localized markets or specialized verticals may find other platforms better aligned with their prospecting needs.

Salesforce Sales Cloud

  • Users may seek alternatives due to high costs associated with Salesforce Sales Cloud, as smaller businesses or startups often find the pricing structure prohibitive for their budgets and growth objectives.
  • Some organizations may require more tailored solutions that better fit their specific industry needs, prompting them to explore alternatives that offer customizable features not available in Salesforce.
  • Integration challenges can lead users to consider other platforms, especially if they rely on specific tools or software that do not seamlessly connect with Salesforce's ecosystem.

Software Demo

Demo

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Step 1 of 4

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How do Apollo.io, Salesforce Sales Cloud and Bigin by Zoho CRM Compare on Features?

Total Features

13 Features

19 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Apollo.io, Salesforce Sales Cloud and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $0 , monthly
        • $25 , yearly
        • $7 , Billed Yearly

        Pricing Plans

        • Free

          $0

          /user/month

          • AI Assistant

          • AI Research

          • 2 Sequences

          Show more +

        • Basic

          $59

          /month

          • AI Assistant

          • AI Research & AI Lead Scoring

          • Unlimited Sequences

          Show more +

        • Professional

          $99

          /user/month

          • AI Assistant

          • AI Research & AI Lead Scoring

          • Unlimited Sequences & A/Z Testing

          Show more +

        • Browse all pricing plans
        • Starter Suite

          $25

          /user/month

          • Simplified Setup & Onboarding

          • Lead, Account, Contact & Opportunity Management

          • Email Integration & Automated Activity Capture

        • Pro Suite

          $100

          /user/month

          • Forecast Management

          • Customizable Reports and Dashboards

          • Quoting and Contracting

        • Enterprise

          $165

          /user/month

          • Everything in Pro Suite plus Advanced Pipeline Management & Deal Insights

          • Conversation Intelligence

          • Agentforce

        • Browse all pricing plans
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Apollo.io pricing
        Salesforce Sales Cloud pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Data Residency

        🇺🇸 US
        🌐 Global

        Apollo.io vs Salesforce Sales Cloud User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        2193

        0

        0

        0

        17

        40

        0

        0

        0

        0

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyers appreciate Apollo.io’s accurate data and ease of use but express concerns about onboarding complexity and limited integration options.

        What buyers like

        • Ease of use
        • Data accuracy
        • CRM integration

        Common complaints

        • Complexity for new users
        • Limited marketplace integrations

        Buyer sentiment

        Buyer sentiment is positive across 40 reviews, with strong overall satisfaction.

        What buyers like

        • Highly customizable platform that adapts to different business processes and requirements, enabling flexibility and personalization.
        • Streamlines and automates workflows, improving efficiency and reducing manual errors.
        • Robust reporting and analytics tools provide actionable insights and enhance decision-making for leadership and sales teams.

        Common complaints

        • Pricing is steep, with high licensing costs and additional expenses for advanced features or customizations.
        • Initial configuration and setup can be complex, requiring expertise and thorough planning to maximize benefits.
        • Overwhelming for new users due to its extensive features and learning curve, especially when not supported by proper training.

        Buyer sentiment

        Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • Accurate and reliable contact data including emails and phone numbers

        • User-friendly interface with efficient search filters for lead discovery

        • Strong CRM integrations enabling seamless data alignment and pipeline visibility

        • Steep learning curve for newcomers due to feature richness without sufficient support

        • Limited marketplace for additional apps and connectors restricting advanced customization

        • Highly customizable platform that adapts to different business processes and requirements, enabling flexibility and personalization.

        • Streamlines and automates workflows, improving efficiency and reducing manual errors.

        • Robust reporting and analytics tools provide actionable insights and enhance decision-making for leadership and sales teams.

        • Pricing is steep, with high licensing costs and additional expenses for advanced features or customizations.

        • Initial configuration and setup can be complex, requiring expertise and thorough planning to maximize benefits.

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Integrations

        Integration with other apps

        No Integration information available.

        No Integration information available.

        List of Customers

        Customers

        EY

        EY

        Colliers International

        Colliers International

        GoDaddy

        GoDaddy

        Vodafone

        Vodafone

        T-Mobile

        T-Mobile

        BRP

        BRP

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        Apollo.io screenshot

        3 Screenshots

        Sales Cloud

        4 Screenshots

        Videos

        No videos available.

        video-0

        1 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Apollo.io or Salesforce Sales Cloud?
        Salesforce Sales Cloud edges out the other on user ratings (4.4 vs 2.8). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Apollo.io and Salesforce Sales Cloud offer a free trial?
        Yes, both Apollo.io and Salesforce Sales Cloud offer a free trial.
        What is the starting price of Apollo.io vs Salesforce Sales Cloud?
        Apollo.io starts at $0 /user/month. Salesforce Sales Cloud starts at $25 /user/month.
        What are the top alternatives to Apollo.io?
        Top alternatives to Apollo.io include AroundDeal, CrankWheel, ZoomInfo Engage, Outreach, Adapt Engage.
        What are the top alternatives to Salesforce Sales Cloud?
        Top alternatives to Salesforce Sales Cloud include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Salesforce.

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