Apollo.io vs lemlist vs Moosend vs SMTP Comparison
Apollo.io
Starting at $0 /user/month
- Free Trial
- Large Enterprises
- Medium Business
Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. Apollo helps make targets easi…
lemlist
Starting at Contact for pricing
- Free Trial
- Individuals
- Freelancers / Consultants
Lemlist is a powerful email marketing software that helps to automate your campaigns with best in-class features. It allows you to create highly engaging email campaigns using templates and drag and drop builder. With th…
Moosend
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…
SMTP
Starting at Contact for pricing
- Individuals
- Freelancers / Consultants
SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and components that have been opti…
Apollo.io leads on user satisfaction with a 5.0-star rating across 1,958 reviews.
Apollo.io vs lemlist vs Moosend vs SMTP — at a glance
| Feature | Apollo.io | lemlist | Moosend | SMTP |
|---|---|---|---|---|
| Rating | 5.0 / 5 | — | 4.3 / 5 | 4.3 / 5 |
| Reviews | 1,958 | — | 416 | 11 |
| Starting price | $0 /user/month | Contact for pricing | Contact for pricing | Contact for pricing |
| Free trial | Yes | Yes | No | No |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Individuals, Freelancers / Consultants, Medium Business | Large Enterprises, Medium Business, Small Business | Individuals, Freelancers / Consultants, Large Enterprises |
| Category | Sales Engagement Software | Email Marketing Software | Email Marketing Software | Transactional Email Software |
| Integrations | 9+ apps | — | — | — |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | — | Available | Available |
| Support modes | Business Hours, Online | Online | Business Hours, Online | 24/7 (Live rep), Business Hours, Online |
| Certifications | SOC 2, GDPR | — | GDPR | — |
| Data residency | US | US | US | US |
Key differences between Apollo.io and lemlist
- Pricing: Apollo.io starts at $0 /user/month. lemlist pricing is not publicly listed.
- Target audience: Apollo.io is built for Large Enterprises and Medium Business, while lemlist targets Individuals and Freelancers / Consultants.
- Deployment: Apollo.io supports SaaS/Web/Cloud; lemlist supports SaaS/Web/Cloud.
Compare Apollo.io vs lemlist vs Moosend vs SMTP — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Sales Engagement Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Apollo.io, lemlist, Moosend vs SMTP: Biggest differences
Start here before you go deeper into features.
Best for sales teams needing accurate contact data and integrated sales intelligence.
- You require highly accurate and reliable contact information for outreach.
- Your sales team benefits from strong CRM integrations for pipeline visibility.
- You want comprehensive sales intelligence combining data, analytics, and automation.
- Your company needs extensive third-party app integrations beyond Apollo’s limited marketplace.
- You are a new user without dedicated onboarding support who may struggle with complexity.
Individuals, Freelancers / Consultants, Medium Business
Large Enterprises, Medium Business, Small Business
Individuals, Freelancers / Consultants, Large Enterprises
Apollo.io typically suits Large Enterprises and Medium Business. lemlist tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. ... Read More about Apollo.io | Lemlist is a powerful email marketing software that helps to automate your campaigns with best in-class features. It allows you to create highly engaging email campaigns using templates and ... Read More about lemlist | Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend | SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and ... Read More about SMTP |
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SpotScoreWhat's this? ↗ | 9.6/10 | 8.4/10 | 8.8/10 | 7.2/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 10-50 employees51-5,000+ employees | — | 1 to 500 employees | 50 to 500 employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Seamless CRM Alignment: Apollo.io integrates with CRMs like Salesforce and HubSpot to sync contacts, activities, and engagement data. This keeps prospecting aligned with pipeline tracking and revenue reporting. Teams benefit from cleaner data, better visibility across departments, and smoother collaboration between sales development and account executives.
- Data-Driven Sales Decisions: Apollo.io provides visibility into email engagement, calls, meetings, and conversion activity. Sales managers can review performance trends, identify effective messaging, and adjust outreach strategies using real usage data. These insights help improve prioritization, refine campaigns, and align sales efforts with measurable outcomes.
- Scalable Outbound Automation: Apollo.io supports scalable outbound efforts through sequences, automated follow-ups, and task scheduling. Teams can maintain steady outreach volume while keeping messages structured and timely. This setup supports growing sales teams by reducing repetitive work and helping reps handle larger lead volumes without losing consistency.
- Email Marketing: Moosend is an intuitive platform that lets teams create, automate, and analyze email campaigns, keeping you connected with your audience without unnecessary complexity.
- Advanced Automation Features: The reliable automation capabilities let you trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
- Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.
- Reliable Email Delivery: With SMTP, your emails reach their intended recipients consistently. Businesses benefit from reduced bounce rates and improved communication efficiency.
- Scalability: Whether you're sending a few emails or millions, SMTP scales easily to meet your growing needs. This flexibility helps companies expand their outreach without hitting technical limits.
- Security Features: SMTP protocols improve the security of your email communications. Use its built-in encryption methods to protect sensitive information and build stakeholder trust.
Best fit
- 10–5,000+ employees
- SaaS, Technology, IT Services, Marketing & Advertising, Fintech, E-commerce, Consulting, B2B Services, Software Development, Startups
- Sales Development Representative, Business Development Manager, Account Executive, Sales Manager, Growth Manager, Revenue Operations Manager, Marketing Manager, Founder, Head of Sales
- 1 to 500 employees
- Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
- Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists
- 50 to 500 employees
- Martech, Fintech, SaaS, E-commerce, and Digital Marketing
- Marketing Managers, IT Administrators, Email Marketing Specialists, Sales Executives, and Customer Success Managers
Reasons buyers look elsewhere
- Lacks workflow customization — teams with complex sales processes or unique CRM setups typically switch to Pipedrive or HubSpot
- No built-in email deliverability monitoring — high-volume outbound teams often add Lemlist or Instantly for reputation management and warm-up controls
- Limited database coverage in specific regions and industries — teams targeting localized markets or niche verticals often use Hunter.io or RocketReach instead
- Lacks advanced automation workflows — teams needing complex multi-step sequences often switch to HubSpot or ActiveCampaign
- Price-sensitive buyers find cheaper alternatives like Mailchimp or Klaviyo that cover basic email marketing at half the cost
- Limited onboarding and support — companies wanting hands-on training or dedicated account management choose platforms with stronger customer success teams
- Users may seek alternatives to SMTP due to deliverability issues, as emails can often be marked as spam or face filtering challenges, impacting communication effectiveness and business operations.
- Security concerns are a common reason for exploring alternatives; SMTP lacks advanced encryption and authentication measures, making it vulnerable to interception and unauthorized access.
- The increasing need for real-time communication drives users towards alternatives that offer instant messaging or collaboration features, which are not supported by traditional SMTP protocols.
Software Demo
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How do Apollo.io, lemlist, Moosend and SMTP Compare on Features?
Total Features | 13 Features | 15 Features | 22 Features | 5 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Apollo.io, lemlist, Moosend and SMTP on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Apollo.io, lemlist, Moosend vs SMTP: Other Details
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Get help choosing | Get help choosing |
Apollo.io, lemlist, Moosend vs SMTP Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Data Residency | 🇺🇸 US | 🇺🇸 US |
Apollo.io vs lemlist vs Moosend User Reviews & Rating Comparison
User Ratings | No reviews available for the product | 4.3 (based on 416 reviews) | ||
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Rating Distribution | No reviews available for this product | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyers appreciate Apollo.io’s accurate data and ease of use but express concerns about onboarding complexity and limited integration options. What buyers like
Common complaints
| What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 416 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 11 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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Apollo.io, lemlist, Moosend and SMTP Customers
Customers |  EY  Colliers International  GoDaddy | No Customers information available. | No Customers information available. | No Customers information available. |
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Media and Screenshots
Screenshots |  3 Screenshots |  1 Screenshots |
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Videos | No videos available. |  2 Videos |
Alternatives to Apollo.io, lemlist, Moosend, SMTP
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Apollo.io or lemlist?
- Apollo.io edges out the other on user ratings (5.0 vs -1.0). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
- Do Apollo.io and lemlist offer a free trial?
- Yes, both Apollo.io and lemlist offer a free trial.
- What is the starting price of Apollo.io vs lemlist?
- Apollo.io starts at $0 /user/month. lemlist starts at Contact for pricing.
- What are the top alternatives to Apollo.io?
- Top alternatives to Apollo.io include AroundDeal, ZoomInfo Engage, ZoomInfo, Cognism, Lusha.
- What are the top alternatives to lemlist?
- Top alternatives to lemlist include Moosend, SMTP, EmailOctopus, eFlyerMaker, DirectIQ.