Customer Feedback
Customers submit information about their experiences with a product or service in the form of customer feedback. Its goal is to expose their degree of happiness and assist development, customer success, and marketing teams in determining where they can improve. Customers' feedback can be proactively gathered by polling and surveying them, interviewing them, or asking for reviews. Groups can also collect feedback passively by giving users a spot in the product to leave comments, concerns, or compliments. Without client input, a company can never know if its effect provides value to its customers. Likewise, the product and go-to-market teams won't know whether they're cultivating loyal customers unless they know if they're getting a deal.
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
