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VWO Insights vs PinPut vs Figma Comparison

Last updated:

VWO Insights

Starting at $169 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

The VWO Heat Map for mobile app enhances user experience by providing visual capture of the interest on any piece of content at a given time.   With easy access to insights, marketers can now get to know more about their…

PinPut

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

PinPut, an easy-to-use UX software for iPhone, helps to collect user feedback in one click. Anyone an start a project, add questions and answers, send the form to the participants by push notification or email, and colle…

Figma

4.5(2,143 reviews)

Starting at $12 /User/Month

  • Freelancers / Consultants
  • Large Enterprises

This lightweight design has been chosen by UX designers new to software or those who need to carry their system around for work. The sleek and stylish design features a dual port USB charger and a lightweight metal body…

VWO Insights vs PinPut vs Figma — at a glance

FeatureVWO InsightsPinPutFigma
Rating4.5 / 5
Reviews2,143
Starting price$169 /MonthContact for pricing$12 /User/Month
Free trial Yes Yes No
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium Business
CategoryHeat Map SoftwareUX SoftwareUX Software
PlatformsSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac
APIAvailableAvailable
Support modes24/7 (Live rep), OnlineOnlineOnline
CertificationsGDPRSOC 2, GDPR
Data residencyUS

Key differences between VWO Insights and PinPut

  • Pricing: VWO Insights starts at $169 /Month. PinPut pricing is not publicly listed.
  • Deployment: VWO Insights supports SaaS/Web/Cloud; PinPut supports SaaS/Web/Cloud.

Compare VWO Insights vs PinPut vs Figma — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Heat Map Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

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Biggest differences

Start here before you go deeper into features.

VWO Insights

Best for integrated user behavior insights and conversion optimization.

Choose if
  • You need combined heatmaps, session recordings, and funnel analysis in one tool.
  • Your team includes product managers, UX researchers, or marketing analysts in medium-sized businesses.
  • You want to improve conversion rates through simplified A/B testing and comprehensive reporting.
Consider alternatives if
  • You require advanced, specialized mobile app testing features beyond basic heatmaps.
  • You prefer a highly simplified interface with minimal learning curve and no complexity.

PinPut

Best for

Large Enterprises, Medium Business, Small Business

Figma

Best for UX/UI teams needing real-time remote collaboration and versatile design tools.

Choose if
  • You require seamless real-time collaboration for remote UX/UI design teams.
  • You want an intuitive, beginner-friendly interface with advanced prototyping features.
  • You need a cross-platform tool with strong community support and scalable subscriptions.
Consider alternatives if
  • Your organization demands highly customizable billing and detailed account management.
  • You need extensive enterprise-level support with responsive customer service.

VWO Insights typically suits Large Enterprises and Medium Business. PinPut tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

The VWO Heat Map for mobile app enhances user experience by providing visual capture of the interest on any piece of content at a given time.   With easy access to insights, marketers can ... Read More about VWO Insights

PinPut, an easy-to-use UX software for iPhone, helps to collect user feedback in one click. Anyone an start a project, add questions and answers, send the form to the participants by push ... Read More about PinPut

This lightweight design has been chosen by UX designers new to software or those who need to carry their system around for work. The sleek and stylish design features a dual port USB ... Read More about Figma

Entry Level Pricing

  • Starts from $169
  • Not Available
  • Starts from $12 , Billed Yearly

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

8.6/10

8.2/10

9.8/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

50 to 500 employeesMedium Business
Small BusinessMedium Business
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

VWO Insights

  • Data-Driven Decision Making: With VWO Insights, you’ll empower your team to make informed decisions based on real user behavior. This platform transforms raw data into actionable insights, helping managers identify areas for improvement and optimization.
  • User Experience Enhancement: By utilizing VWO Insights, you can dive deep into user interactions on your website. This allows administrators to pinpoint friction points in the customer journey, leading to enhanced user experiences and increased satisfaction.
  • Comprehensive Reporting: Executives will appreciate the robust reporting features that VWO Insights offers. With intuitive dashboards and visualizations, stakeholders can easily track performance metrics and understand the effectiveness of their strategies at a glance.

PinPut

No key benefits available yet.

Figma

No key benefits available yet.

Best fit

Best fit

VWO Insights

  • 50 to 500 employees
  • Martech, SaaS, E-commerce, Digital Marketing, and Consulting
  • Product Managers, UX Researchers, Marketing Analysts, and Data Scientists

PinPut

No best-fit guidance available yet.

Figma

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

VWO Insights

  • Users may seek alternatives to VWO Insights due to budget constraints, as some competitors offer similar features at a lower price point, making them more accessible for small businesses or startups.
  • Organizations might consider alternatives when they require more advanced analytics capabilities or integration options that VWO Insights does not support, allowing for greater flexibility and customization.
  • Companies focused on specific industries or niches may look for tailored solutions that better address their unique needs, providing more relevant insights and data analysis than a general tool like VWO Insights.

PinPut

No alternatives guidance available yet.

Figma

No alternatives guidance available yet.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do VWO Insights, PinPut and Figma Compare on Features?

Total Features

13 Features

8 Features

8 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote

Compare VWO Insights, PinPut and Figma on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $169
        • Not Available
        • $12 , Billed Yearly

        Pricing Plans

        • Not Available
        • Not Available
        • Figma Starter

          • 3 Figma and 3 FigJam files

          • Unlimited personal files

          • Unlimited collaborators

          Show more +

        • Figma Professional

          • Unlimited files and projects

          • Unlimited version history

          • Sharing permissions

          Show more +

        • Figma Organization

          • Everything in Professional, plus

          • Org-wide libraries

          • Design system analytics

          Show more +

        • Browse all pricing plans

        Pricing Page

        VWO Insights pricing
        PinPut pricing
        Figma pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Not Available
        • Available
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        HIPAA

        ✗ No

        GDPR

        ✓ Yes

        ISO 27001

        Single Sign-On (SSO)

        Multi-Factor Auth (MFA)

        Data Encryption

        ✓ Yes

        Data Residency

        🇺🇸 US

        VWO Insights vs PinPut User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        No reviews available for the product

        Rating Distribution

        27

        21

        3

        0

        0

        No reviews available for this product

        915

        169

        6

        0

        35

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Overall positive sentiment with praise for data gathering and A/B testing capabilities, tempered by concerns about interface complexity and occasional feature issues.

        What buyers like

        • Ease of data gathering
        • User-friendly installation and documentation
        • Conversion rate improvement

        Common complaints

        • Interface complexity
        • Feature bugs and slow performance

        What buyers like

        • One-click feedback collection
        • Compatible with any device
        • User-friendly setup

        Common complaints

        • Limited question types
        • Basic analytics features
        • Not suitable for in-depth studies

        Buyer sentiment

        Overall positive sentiment highlights Figma's ease of use, collaboration strengths, and versatile design features, tempered by concerns over billing and customer support.

        What buyers like

        • Ease of use
        • Collaboration features
        • Feature versatility

        Common complaints

        • Billing issues
        • Customer support challenges

        Pros and Cons

        • Efficient data gathering through surveys, session recordings, heatmaps, and funnels

        • User-friendly platform with easy installation, tutorials, and documentation

        • Simplifies A/B testing processes and increases conversion rates

        • Interface complexity can be overwhelming for new users

        • Limited functionality for mobile app testing

        • Simplifies feedback collection with a user-friendly interface.

        • Allows for quick setup and deployment of surveys.

        • Compatible with various devices for flexibility.

        • Limited to basic feedback collection.

        • May lack advanced analytics tools.

        • Real-time collaboration features that enhance remote team communication

        • User-friendly interface suitable for both beginners and experienced designers

        • Wide range of design functionalities including wireframing, prototyping, and asset creation

        • Billing issues including hidden fees and difficulties canceling subscriptions

        • Customer service challenges, especially around refunds and support responsiveness

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        No Customers information available.

        No Customers information available.

        Uber

        Uber

        Zoom

        Zoom

        Buffer

        Buffer

        Media and Screenshots

        Screenshots

        VWO Insights screenshot

        7 Screenshots

        No screenshots available.

        Videos

        video-0

        1 Videos

        video-0

        2 Videos

        Alternatives

        Expand your shortlist

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        Search by product name to compare pricing, fit, and buyer feedback in one view.

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, VWO Insights or PinPut?
        VWO Insights and PinPut are closely matched with equal user ratings of -1.0. The right choice depends on your team size, budget, and specific UX Software needs.
        Do VWO Insights and PinPut offer a free trial?
        Yes, both VWO Insights and PinPut offer a free trial.
        What is the starting price of VWO Insights vs PinPut?
        VWO Insights starts at $169 /Month. PinPut starts at Contact for pricing.
        What are the top alternatives to VWO Insights?
        Top alternatives to VWO Insights include VWO FullStack, Crazy Egg, Lucky Orange, Smartlook, Hotjar.
        What are the top alternatives to PinPut?
        Top alternatives to PinPut include Figma, Hotjar, UXCam, UserX, UserExperior.

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