Funneling
Funneling is a powerful software feature that is widely used by businesses to optimize their marketing and sales strategies. It essentially involves guiding potential customers through a series of steps, or a “funnel”, towards a desired action or conversion. At the top of the funnel, customers are introduced to the business and its products or services. As they move down the funnel, they are gradually presented with more information and calls to action, such as signing up for a newsletter or making a purchase. The idea
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Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
