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Best Free Salesforce Alternatives — 6 Tools Compared in 2026

Explore 6 alternatives to Salesforce — vetted by our editors with real user reviews, pricing, and feature comparisons.

Best free Salesforce alternatives, ranked and compared

Quick answer

The quick answer: the best Salesforce alternatives are Zoho CRM, Keap and HubSpot CRM. Zoho CRM tops the list with a SpotScore of 9.8 and a 4.07★ rating. Compare all 6 on score, rating, and pricing below.

If Salesforce isn't pulling its weight, this list points you to better options. These 6 crm software free alternatives are ranked by SpotScore (verified satisfaction and market presence), ratings, and pricing model, with editorial review on every entry. Compare them in the table, then read the detail for each pick below.

ProductSpotScoreRatingPricingBest for
Zoho CRMEfficiency at your fingertips.9.8★★★★☆ 4.07(2488)Freefrom $9 /user/monthteams of all sizes
KeapStreamline your customer relationships for maximum success.9.6★★★★☆ 3.9(208)Freefrom $129/moteams of all sizes
HubSpot CRMStreamline your sales and marketing efforts with ease.9.1★★★★☆ 4.35(3521)Freefrom $45/moteams of all sizes
Microsoft Dynamics 365 for SalesStreamline your sales for success.9★★★★☆ 4(558)Freefrom $65 /User/Monthteams of all sizes
Zoho CRM PlusStreamline your business with Zoho CRM Plus.8.8★★★★☆ 4.2(40)Freefrom $57 /User/Monthteams of all sizes
SalesCRMBoost sales and streamline workflows with SalesCRM.8★★★★★ 4.5(3)Freefrom $19/moteams of all sizes

9.8

SpotScore

Zoho CRM - CRM Software

Zoho CRM

Efficiency at your fingertips.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.1

2488 verified reviews

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What is Zoho CRM?

Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and drag-and-drop functionality, it simplifies data sharing within organizations and with customers, ensuring ...

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9.6

SpotScore

Keap - CRM Software

Keap

Streamline your customer relationships for maximum success.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

3.9

208 verified reviews

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What is Keap?

Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from retail to restaurants. Its CRM tool helps businesses get more data about their ...

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Keap offers custom pricing plan

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9.1

SpotScore

HubSpot CRM - CRM Software

HubSpot CRM

Streamline your sales and marketing efforts with ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.3

3521 verified reviews

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What is HubSpot CRM?

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you need to work with your leads, create powerful campaigns, convert quality ...

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Free TrialTry Free →·

HubSpot CRM offers custom pricing plan

9.0

SpotScore

Microsoft Dynamics 365 for Sales - CRM Software

Microsoft Dynamics 365 for Sales

Streamline your sales for success.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.0

558 verified reviews

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What is Microsoft Dynamics 365 for Sales?

Microsoft Dynamics 365 for Sales is an enterprise CRM platform for mid-to-large sales organizations already running Microsoft infrastructure -- Outlook, Teams, and Excel. It provides lead tracking, pipeline management, and AI-driven sales insights with native integration across the Microsoft ...

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Free TrialTry Free →

8.8

SpotScore

Zoho CRM Plus - CRM Software

Zoho CRM Plus

Streamline your business with Zoho CRM Plus.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.2

40 verified reviews

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What is Zoho CRM Plus?

Zoho CRM Plus is a friendly, easy-to-use customer relationship management (CRM) system for small and midsized businesses. It gives you a powerful platform to manage all aspects of your business from sales to service. The core CRM software comes with rich modules like lists & contacts, leads, ...

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Free TrialTry Free →

8.0

SpotScore

SalesCRM - CRM Software

SalesCRM

Boost sales and streamline workflows with SalesCRM.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.5

3 verified reviews

Add to compare

What is SalesCRM?

SalesCRM is a pipeline management tool for sales teams that need to track deals, manage recurring revenue, and reduce manual data entry in their sales process. It provides reporting to help managers identify pipeline bottlenecks and prioritize opportunities without building custom dashboards. ...

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What each tool does well

Zoho CRM9.8Best for teams of all sizes

Easy to use with a clear interface requiring minimal technical expertise.

Watch for: Limited scalability and depth for larger businesses with more complex requirements.

Keap9.6Best for teams of all sizes

Combines CRM, marketing, and automation in one platform for small businesses.

Watch for: Landing page builder and calendar task linking have limited functionality.

HubSpot CRM9.1Best for teams of all sizes

Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

Watch for: Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.

Microsoft Dynamics 365 for Sales9Best for teams of all sizes

Easy to use, requiring little training for basic sales functions.

Watch for: The user interface (UI/UX) can be complex and non-intuitive for beginners or non-technical users.

Zoho CRM Plus8.8Best for teams of all sizes

User-friendly interface with easy navigation, requiring minimal support or technical skills for basic usage.

Watch for: Steep learning curve for advanced features and customization, which might require some technical expertise for optimal use.

SalesCRM8Best for teams of all sizes

Empowers sales organizations

Watch for: May lack advanced features

Why teams look for a Salesforce alternative

A handful of pain points come up again and again when teams consider replacing Salesforce:

  • Licensing costs are high, with additional charges for features, making it less accessible for small businesses or startups.
  • Steep learning curve for new users, especially those without prior CRM experience.
  • Initial implementation requires significant time and investment, often needing external consultants.
  • Lightning UI is slower than the classic version in some cases.

What makes a good Salesforce replacement

A factual rundown of the 6 free alternatives: 6 offer a free tier; paid plans run $9–$129, with Zoho CRM the cheapest entry point; and SalesCRM is the highest rated at 4.5★ across 3 reviews.

What drives the order.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Salesforce are SalesCRM (4.5★), HubSpot CRM (4.3★), Zoho CRM Plus (4.2★). Compare all 6 alternatives side-by-side above.

When evaluating alternatives to Salesforce, prioritize: Quotes (Proposals), List Management, Customer Support, Marketing Automation, Referral Tracking, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Salesforce starts from $25 /user/month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply Salesforce is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

The right Salesforce alternative for your situation

  • On a budget / just exploring: start with a free tier — Zoho CRM, Keap and HubSpot CRM let you evaluate without paying upfront.
  • If real-user ratings matter most: SalesCRM has the strongest star rating (4.5★) among the options with verified reviews.
  • Want the safest pick: Zoho CRM has the highest Spotsaas Score (9.8) in this list — a strong default if you're unsure.

How to move on from Salesforce

A safe move off Salesforce starts with the basics: export your data and test the import into your new tool. Make sure the workflows you depend on are covered, run a short pilot, and keep Salesforce active until the migration is finished. Free tiers above make trialing easy.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].