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Best Free Klaviyo Alternatives — 6 Tools Compared in 2026

Explore 6 alternatives to Klaviyo — vetted by our editors with real user reviews, pricing, and feature comparisons.

Compare the top 6 free Klaviyo alternatives

Quick answer

The top-rated free marketing automation software alternatives to Klaviyo are ActiveCampaign, Ontraport and Hubspot Marketing Hub. ActiveCampaign leads with a SpotScore of 9.8 and a 4.66★ rating. Compare all 6 on score, rating, and pricing below.

If Klaviyo is holding you back on price, features, or usability, you have real options. These 6 marketing automation software free alternatives are the strongest, ranked by SpotScore (real-user satisfaction and market presence combined), ratings, and pricing model. Our editors review each. Scan the table, then explore the detail for every pick.

ProductSpotScoreRatingPricingBest for
ActiveCampaignStreamline your marketing efforts and see results.9.8★★★★★ 4.66(1887)Freefrom $15/moteams of all sizes
OntraportBoost your sales with automated marketing.9.3★★★★★ 4.83(508)Freefrom $83/mosmall & mid-size businesses
Hubspot Marketing HubEmpower your marketing with HubSpot's all-in-one solution.8.9★★★★★ 4.86(1746)Freefrom $18/moteams of all sizes
Zoho Marketing AutomationMaximize marketing success. Streamline tasks. Boost ROI.8.5★★★★☆ 4.23(86)Freefrom $23/moteams of all sizes
FlodeskDesign, automate, and soar with Flodesk.8.4★★★★☆ 4.38(55)Freefrom $35/mosmall & mid-size businesses
SAS Marketing AutomationMaximize your marketing with data-driven automation.7.6★★★★★ 4.5FreeFree Trial · Quotation Basedteams of all sizes

9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign

RECOMMENDED

Streamline your marketing efforts and see results.

Best for: SMB teams · Mid-market · Enterprise

4.7

1887 verified reviews

Add to compare

What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

Read more about ActiveCampaign
Free TrialTry Free →·

ActiveCampaign offers custom pricing plan

9.3

SpotScore

Ontraport - Marketing Automation Software

Ontraport

Boost your sales with automated marketing.

Best for: SMB teams · Mid-market

Start Free Trial

4.8

508 verified reviews

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What is Ontraport?

Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Unlike point solutions that require multiple integrations, Ontraport ...

Read more about Ontraport
Free TrialTry Free →

8.9

SpotScore

Hubspot Marketing Hub - Marketing Automation Software

Hubspot Marketing Hub

Empower your marketing with HubSpot's all-in-one solution.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.9

1746 verified reviews

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What is Hubspot Marketing Hub?

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing automation funnel, from leads, to sales and beyond. HubSpot is the only ...

Read more about Hubspot Marketing Hub
Free TrialTry Free →

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8.5

SpotScore

Zoho Marketing Automation - Marketing Automation Software

Zoho Marketing Automation

Maximize marketing success. Streamline tasks. Boost ROI.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.2

86 verified reviews

Add to compare

What is Zoho Marketing Automation?

Experience the ultimate automation for your business with Zoho Marketing Automation. This all-in-one software allows businesses to effectively manage their marketing activities across multiple channels, from lead generation to customer retention. With strategies to influence, educate, and ...

Read more about Zoho Marketing Automation
Free TrialTry Free →

8.4

SpotScore

Flodesk - Email Marketing Software

Flodesk

Design, automate, and soar with Flodesk.

Best for: SMB teams · Mid-market

Start Free Trial

4.4

55 verified reviews

Add to compare

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Watch Demo

What is Flodesk?

Flodesk is an email marketing platform for entrepreneurs, small businesses, and creative teams. It offers a drag-and-drop editor, customizable templates, and design options like custom fonts and color palettes to match a brand's visual identity. Automation tools handle subscriber journeys ...

Read more about Flodesk
Free TrialTry Free →·

Flodesk offers custom pricing plan

7.6

SpotScore

SAS Marketing Automation - Marketing Automation Software

SAS Marketing Automation

Maximize your marketing with data-driven automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.5

Add to compare

What is SAS Marketing Automation?

SAS Marketing Automation is an enterprise-grade platform for large organizations running complex, data-heavy multi-channel marketing programs that require advanced analytics integrated directly into campaign execution. It combines a built-in data warehouse with a campaign management system, ...

Read more about SAS Marketing Automation
Free Trial·

SAS Marketing Automation offers custom pricing plan

What makes each one stand out

ActiveCampaign9.8Best for teams of all sizes

Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

Watch for: New users face a learning curve that requires time to understand the platform's full feature set.

Ontraport9.3Best for small & mid-size businesses

Exceptional customer support with knowledgeable and patient representatives, live chat access, and quick responses, even during weekends.

Watch for: Steep learning curve for new users due to the platform's extensive features, which may feel overwhelming initially.

Hubspot Marketing Hub8.9Best for teams of all sizes

All-in-one platform integrating marketing, sales, and CRM tools, reducing reliance on multiple software solutions.

Watch for: Some advanced features and customizations may require technical expertise or external developer support.

Zoho Marketing Automation8.5Best for teams of all sizes

Interface is easy to use even for beginners.

Watch for: Limited advanced functionalities when compared to competitors like HubSpot or Salesforce.

Flodesk8.4Best for small & mid-size businesses

Email templates are visually polished and suited for a range of campaign types.

Watch for: Feature set is narrower than larger email platforms, with fewer integrations and advanced options.

SAS Marketing Automation7.6Best for teams of all sizes

Advanced analytics capabilities

Watch for: Complex for beginners

Why teams look for a Klaviyo alternative

What sends teams searching for a Klaviyo alternative usually boils down to these:

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.
  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.
  • Limited direct support post-onboarding by business development reps, leaving users reliant on other help channels.
  • Feature set complexity may prove overwhelming for users seeking a simple tool without advanced customizations.

What to check before picking a Klaviyo alternative

A look at the 6 marketing automation software free alternatives by the figures: 6 offer a free tier; paid plans run $15–$83, with ActiveCampaign the cheapest entry point; and Hubspot Marketing Hub is the highest rated at 4.86★ across 1746 reviews.

Our ranking logic.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Klaviyo are Hubspot Marketing Hub (4.9★), Ontraport (4.8★), ActiveCampaign (4.7★). Compare all 6 alternatives side-by-side above.

When evaluating alternatives to Klaviyo, prioritize: Website Visitor Tracking, Lead Nurturing, Lead Management, Landing Pages, Email Drip Campaigns, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Migration difficulty depends on how deeply Klaviyo is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Which of these Klaviyo alternatives should you choose?

  • On a budget / just exploring: start with a free tier — ActiveCampaign, Ontraport and Hubspot Marketing Hub let you evaluate without paying upfront.
  • If real-user ratings matter most: Hubspot Marketing Hub has the strongest star rating (4.86★) among the options with verified reviews.
  • Want the safest pick: ActiveCampaign has the highest Spotsaas Score (9.8) in this list — a strong default if you're unsure.

Switching off Klaviyo cleanly

When you're ready to leave Klaviyo, protect your data first. Export it, confirm the new tool reads it, and check that your core workflows transfer. Test on a free plan or trial before committing, and hold onto Klaviyo until the move is complete.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].