8.4
Spot Score
Localytics Review: Is It The Right Mobile Analytics Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
GDPR
SOC 2Localytics offers custom pricing plan
Overview
Pricing
Features
Buyer feedback
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
SpotSaaS Analysis for Localytics
Localytics serves mobile marketing teams and product managers in medium to large enterprises, offering a comprehensive platform for mobile app marketing and user engagement analysis. With a rating of 3.7/5 from 27 reviews, it presents a mixed reception, indicating some users find it valuable while others may have reservations.
The platform excels in integrating app analytics, in-app messaging, and push notifications, simplifying campaign management. Its fast task execution and strong visualization capabilities make data interpretation accessible even for non-technical team members. However, users report challenges with integrating Localytics with other tools, which can hinder smooth data sharing and utilization.
Quick facts about Localytics
What is Localytics?
Localytics provides mobile analytics software so user can connect with their customers wherever they are. Localytics was designed from the ground up to specialize in mobile marketing and app analytics. It allows to comprehensively understand the performance of campaigns, including what sources have been driving app downloads by measuring acquisition, engagement, revenue and referrals from ad networks, web sites, search engines, owned properties and social media campaigns.
Pricing
Localytics offers custom pricing plan
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2GDPRSingle Sign-On (SSO)
Data residency:Global
Platform
Web + mobile app (iOS & Android)
Installed - Windows
Localytics Software Demo
Localytics was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Localytics
- Use cases
- Mobile app marketing, User engagement analysis, Campaign performance tracking
- Team types
- Mobile marketing teams, Product managers
- Company size
- Medium Business, Large Enterprises
- Workflow style
- Flexible and configurable
- Setup complexity
- Medium
Why teams choose Localytics
Integrated system combining app analytics, in-app messaging, and push notifications
Fast task execution with filters and data-splitting for quick insights
Strong visualization capabilities accessible to non-technical users
Is Localytics right for you?
Best for mobile app marketing with integrated analytics and messaging.
Choose Localytics if
- You need specialized mobile app marketing and user engagement analysis.
- Your team requires comprehensive campaign performance tracking across acquisition sources.
- You want fast insights with strong visualization accessible to non-technical users.
Consider alternatives if
- You require seamless multi-platform data integration without manual effort.
- Your organization needs advanced user and permission management for marketing security.
What buyers should know before shortlisting Localytics
Localytics is a versatile platform highly praised for its ability to streamline app marketing efforts. Users appreciate features like automated workflows, behavioral audience segmentation, and quick query building for insightful data analysis.
The platform's intuitive interface and efficient event tracking make it a reliable tool for comprehensively understanding user behavior and enhancing app experience. While some users have noted minor cons like integration challenges and pricing concerns, the overall consensus highlights Localytics as a valuable asset for mobile marketers seeking to engage and retain app users effectively.
With continuous updates and attentive customer service, Localytics stands out as a beneficial solution for businesses looking to optimize their marketing strategies and drive engagement.
Localytics pros and cons
- Localytics pros
Integrated system combining app analytics, in-app messaging, and push notifications
Fast task execution with filters and data-splitting for quick insights
Strong visualization capabilities accessible to non-technical users
- Localytics cons
Integration difficulties with other tools and platforms
Advanced features and data capabilities locked behind paywalls
Ready to try it?
Get started with Localytics
Connect with the team for a personalised demo.
Still comparing?
See how it stacks up
Compare Localytics side-by-side with top Mobile Analytics Software alternatives.
What is the pricing of Localytics?
Localytics uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
Localytics reviews and ratings
Buyer sentiment
Users generally find Localytics valuable for mobile marketing analytics and engagement despite some integration and pricing limitations.
What buyers like
- Ease of use
- Integrated messaging and analytics
- Data visualization
Common complaints
- Integration challenges
- Feature access limitations
What users are saying
AI
Administrator in Publishing
09/24/19
Great platform for mobile marketers
What do you like best? The automated workflows feature is pretty good after the most recent upgrade. Looking forward to next version which will ...
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AI
Administrator in Publishing
09/02/19
Excellent for marketing teams, needs improvement on Data side
What do you like best? Behavioral audience segmentation and marketing tools, user-friendliness of the dashboard. What do you dislike? Missing ...
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AI
Administrator in Telecommunications
09/01/19
Clean, intuitive and helpful platform
What do you like best? How quickly I can build complex segmentation queries, which pull in various factors (e.g. time window, events and event ...
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UI
User in Entertainment
08/31/19
Reliable analytics and app marketing tool
What do you like best? The ease of defining, sending and looking up events and event attributes What do you dislike? Lacks sophisticated query ...
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JD
Jacquelyn D
08/30/19
Customer Service is quick and reliable
What do you like best? The set up process is smooth and quick. What do you dislike? A webinar about reporting would be helpful! What problems ...
Read more
UI
User in Information Technology and Services
03/28/18
Good tool for analytics
What do you like best? Good dashboard to view metrics. Customizeable views as per business needs What do you dislike? Integration issues. It is ...
Read more
What are the features of Localytics?
A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and…
The practice of capturing data on a lead's behaviors when they land on your website, as well as a customer's interaction with your product,…
Funnel analysis is a way of determining the steps required to accomplish a specific conclusion on a website, as well as the number of users…
Push notification marketing is an advertising approach in which marketers use browser alerts on various devices to notify their target audie…
Retention measures how often your product is used over a set period of time. You can, for example, check at retention for a specific event t…
Localytics security and data handling
Key compliance certifications and security features for IT and security teams evaluating Localytics.
Certifications
Security features
Developer & data
Alternatives to Localytics
Localytics Support Options
Frequently Asked Questions About Localytics
Common questions buyers ask before choosing Localytics.
Localytics is a Mobile Analytics Software. Localytics offers Event Tracking, Push Notifications, Retention Tracking, A/B Testing and many more functionalities.
Localytics is a strong fit if: You need specialized mobile app marketing and user engagement analysis.; Your team requires comprehensive campaign performance tracking across acquisition sources.. Consider alternatives if: You require seamless multi-platform data integration without manual effort.; Your organization needs advanced user and permission management for marketing security..
Buyers commonly note the following limitations of Localytics: Integration difficulties with other tools and platforms; Advanced features and data capabilities locked behind paywalls; Limited user and permission management features.
Some top alternatives to Localytics includes Mixpanel, Adjust, Amplitude, AppLink.io and Adobe Analytics.
Localytics offers Quotation Based pricing model
The starting price is not disclosed by Localytics. You can visit Localytics pricing page to get the latest pricing.
Ready to try it?
Get started with Localytics
Get connected with the team for a personalised demo.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].