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Best Marketing Automation Software For Small Business

Top picks for Marketing Automation Software available for small business

8.1

SpotScore

Maximize your marketing potential with Pulsate.

No ratings available

Free Trial available

Freemium not available

Pulsate offers custom pricing plan

8.0

SpotScore

Maximize your product potential with OptiKPI.

5.0

Excellent

Free trial not available

Freemium not available

OptiKPI offers custom pricing plan

8.0

SpotScore

Transform leads into customers with Marketing Optimizer.

5.0

Excellent

Free trial not available

Freemium not available

Starts from $249/Month

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List of the Best Marketing Automation Software For Small Business as of September 2026

8.1

SpotScore

Pulsate - Marketing Automation Software

Pulsate

Maximize your marketing potential with Pulsate.

Best for: SMB teams · Mid-market · Enterprise

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What is Pulsate?

Pulsate is a mobile marketing automation platform for retail banks, credit unions, and financial services brands that use native apps to engage customers. It delivers geo-targeted push notifications, in-app messages, and drip campaigns tied to customer behavior inside the mobile app, helping ...

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Free Trial·

Pulsate offers custom pricing plan

8.0

SpotScore

OptiKPI - Marketing Automation Software

OptiKPI

Maximize your product potential with OptiKPI.

Best for: SMB teams · Mid-market · Enterprise

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What is OptiKPI?

The OptiKPI is a highly scalable product information portal and marketing automation platform that can deliver extensive, organized product content for your e-commerce business at an affordable price. This user-friendly software, which has been tailored specifically for the motorsport industry, ...

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OptiKPI offers custom pricing plan

8.0

SpotScore

Marketing Optimizer - Marketing Automation Software

Marketing Optimizer

Transform leads into customers with Marketing Optimizer.

Best for: SMB teams · Mid-market · Enterprise

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What is Marketing Optimizer?

Marketing Optimizer is a marketing automation tool for small to mid-sized B2B teams managing their own lead nurturing programs without a large marketing ops budget. It handles list segmentation, contact targeting, and email campaign sequences to move prospects through a sales funnel. The ...

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Starts from $249/Month

8.0

SpotScore

ContactPigeon - Marketing Automation Software

ContactPigeon

Convert leads, engage customers, and grow your business.

Best for: SMB teams · Mid-market · Enterprise

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What is ContactPigeon?

ContactPigeon is a marketing automation tool helping businesses create lead generation campaigns and grow their mailing lists. It provides a direct connection to Salesforce as well as Phone, SMS, E-mail, Chat, Facebook and Twitter marketing channels. With ContactPigeon you can create contact ...

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Free TrialTry Free →·

ContactPigeon offers custom pricing plan

8.0

SpotScore

Instaon - Marketing Automation Software

Instaon

Boost leads and conversions with Instaon's automation.

Best for: SMB teams · Mid-market

Try for Free

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What is Instaon?

Instaon is a cloud-based marketing automation and lead management platform for SMB marketers who need to automate lead capture, nurturing sequences, and follow-up workflows from a single system. It converts website visitors into leads through behavioral triggers and automated email campaigns, ...

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8.0

SpotScore

SalesboxAI - Marketing Automation Software

SalesboxAI

Revamp your sales strategy with AI-powered automation.

Best for: SMB teams · Mid-market · Enterprise

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What is SalesboxAI?

SalesboxAI is a cloud based pricing, demand generation, and marketing automation software for sales teams as well as SMBs. It is an advanced marketing automation software that provides business owners and marketers with the tools to build contact lists and tracks their efforts to find new

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SalesboxAI offers custom pricing plan

8.0

SpotScore

Oracle Responsys - Marketing Automation Software

Oracle Responsys

Streamline your marketing with automated precision.

Best for: SMB teams · Mid-market · Enterprise

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What is Oracle Responsys?

Oracle Responsys Marketing Automation software uses a single platform to help marketers accelerate their sales, gain more insight into their customers, and deliver the right message, to the most relevant customer at just the right time. This initiative-based solution lowers costs by automating ...

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Oracle Responsys offers custom pricing plan

8.0

SpotScore

Alter - Marketing Automation Software

Alter

Personalized automation for better engagement.

Best for: SMB teams · Mid-market · Enterprise

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What is Alter?

Alter is marketing automation software that allows you to create strategic traits with data, so you can engage prospects at the right time, with the right message on a personalized basis and through any channel. Alter provides suite solutions for marketing, sales, support and e-commerce ...

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Starts from $20/Month, also offers free forever plan

7.9

SpotScore

Jepto - Marketing Automation Software

Jepto

Unlock your marketing potential with Jepto.

Best for: SMB teams · Mid-market · Enterprise

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What is Jepto?

Jepto is the perfect solution for owners and managers of businesses of all sizes who want to take control of and automate their marketing processes. This machine learning-powered software helps track everything from Google Ads to website performance and provides predictive forecasting of KPIs. ...

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Free TrialTry Free →·

Starts from $49/Month

7.9

SpotScore

SwiftERM

SwiftERM

AI-powered personalization for ecommerce email success.

Best for: SMB teams · Mid-market · Enterprise

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What is SwiftERM?

SwiftERM is AI hyper-personalisation software, for ecommerce email marketing success. It uses the data captured on your site, each consumer’s purchase history, products they look at, for how long, how often, etc, to calculate what they are most likely to buy next. It then populates an email ...

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Free TrialTry Free →

7.9

SpotScore

Redeye Contour - Marketing Automation Software

Redeye Contour

Connect, engage, and grow your sales.

Best for: SMB teams · Mid-market · Enterprise

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What is Redeye Contour?

Redeye Contour is a marketing automation platform for marketing and sales teams that want to combine campaign management with AI-driven consumer behavior prediction. It helps teams prioritize audience engagement by forecasting likely purchase behavior, so outreach budgets can be focused on ...

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Redeye Contour offers custom pricing plan

7.9

SpotScore

Odoo Marketing Automation - Marketing Automation Software

Odoo Marketing Automation

Maximize leads, conversions, and lifetime value.

Best for: SMB teams · Mid-market · Enterprise

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What is Odoo Marketing Automation?

Marketing Automation Software helps you to generate more leads, convert more of them into customers and also measure their lifetime value. It is a self-service platform that gives power at your fingertips to everyone in the organization including managers, directors and field sales teams to run ...

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Starts from $12/Month

7.9

SpotScore

Vero Workflows - Marketing Automation Software

Vero Workflows

Effortless automation for unparalleled user engagement.

Best for: SMB teams · Mid-market · Enterprise

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What is Vero Workflows?

Introducing Vero Workflows, the ultimate marketing automation solution for software companies. With its advanced features like real-time activity streams and a visual rule builder, you can easily keep track of user actions and respond with personalized messages. Say goodbye to manual tasks and ...

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Free TrialTry Free →·

Starts from $44.08/Month when Billed Yearly

7.9

SpotScore

Kevy - Marketing Automation Software

Kevy

Effortlessly streamline your marketing efforts.

Best for: SMB teams · Mid-market · Enterprise

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What is Kevy?

Kevy is a crm and marketing automation software. The benefits are multi-faceted. It comes with built-in features that make it easy to enter, store, manage, and deliver your contact information in a very user friendly interface. It provides you with the tools to run completely automated ...

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Starts from $250/Month

7.9

SpotScore

Outfunnel - Marketing Automation Software

Outfunnel

Maximize conversions and sales with Outfunnel.

Best for: SMB teams · Mid-market · Enterprise

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What is Outfunnel?

Outfunnel is a CRM-connected email marketing tool for B2B sales and marketing teams that want to run automated email sequences and sync engagement data back into their CRM for lead scoring. It bridges marketing automation and CRM by recording email opens, clicks, and web visits as activity in ...

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Free TrialTry Free →·

Starts from $19/Month

7.9

SpotScore

Bronto Marketing Platform - Marketing Automation Software

Bronto Marketing Platform

Transforming leads into loyal customers.

Best for: SMB teams · Mid-market · Enterprise

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4.2

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What is Bronto Marketing Platform?

Bronto Marketing Platform is an email marketing and lead nurturing tool for e-commerce and retail marketing teams managing subscriber lists and automated post-purchase or cart abandonment campaigns. It provides conditional workflow automation and e-commerce platform integrations to trigger ...

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Bronto Marketing Platform offers custom pricing plan

7.9

SpotScore

Oracle Eloqua - Marketing Automation Software

Oracle Eloqua

Empower your marketing with personalized cross-channel engagement.

Best for: SMB teams · Mid-market · Enterprise

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What is Oracle Eloqua?

Oracle Eloqua is a complete marketing automation software suite that empowers marketers to build and lead more effective cross-channel engagement experiences with their customers. It integrates with your company's existing business processes, including web, email, social media and mobile ...

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Oracle Eloqua offers custom pricing plan

7.9

SpotScore

MarketPlan - Marketing Automation Software

MarketPlan

Efficiently connect and engage with customers.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is MarketPlan?

MarketPlan is the customer relationship management (CRM) and marketing automation software that lets you automate and manage marketing information to all customers and prospects. It allows you to build and execute a complete marketing program to generate more sales leads, increase customer ...

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Starts from $16.42/Month when Billed Yearly, also offers free forever plan

7.9

SpotScore

Alterian Real-Time CX Platform - Marketing Automation Software

Alterian Real-Time CX Platform

Transforming customer experiences for maximum impact.

Best for: SMB teams · Mid-market · Enterprise

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What is Alterian Real-Time CX Platform?

The Alterian Real-Time Customer Experience Platform is a unified customer experience software that unifies brand, outbound, and social channels into a single management and measurement tool. With the ability to leverage data from multiple sources, analyze critical customer behavior, and monitor ...

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Alterian Real-Time CX Platform offers custom pricing plan

7.9

SpotScore

Acquigo - Marketing Automation Software

Acquigo

Revolutionize your marketing with Acquigo’s automated platform.

Best for: SMB teams · Mid-market · Enterprise

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What is Acquigo?

Introducing Acquigo, the ultimate Algorithmic Marketing Automation Platform that revolutionizes the way you run your marketing campaigns. Taking inspiration from algorithmic trading platforms, Acquigo automates every aspect of campaign management, from defining target audience and planning to ...

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Acquigo offers custom pricing plan

About the reviewer

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].