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Best Marketing Automation Software For Small Business

Top picks for Marketing Automation Software available for small business

8.0

Spot Score

Boost leads and conversions with Instaon's automation.

3.7

Very Good

Free trial not available

Freemium

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8.0

Spot Score

Streamline your marketing efforts with PushSend.

No ratings available

Free trial not available

Freemium

Starts from $23/Month when Billed Yearly

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7.9

Spot Score

Effortlessly streamline your marketing efforts.

5.0

Excellent

Free trial not available

Freemium not available

Starts from $1,600/Month

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List of the Best Marketing Automation Software For Small Business as of May 2025

8.0

Spot Score

Instaon - Marketing Automation Software

Instaon

Boost leads and conversions with Instaon's automation.

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3.7

(92)

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Product Description

Instaon's platform is an all-in-one marketing automation and lead management solution. It provides the tools necessary to succeed in today's high volume, low price environment.It is a cloud-based marketing automation service, designed to nurture and convert visitors into leads.

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Pricing

8.0

Spot Score

PushSend - Marketing Automation Software

PushSend

Streamline your marketing efforts with PushSend.

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Product Description

PushSend is a web-based marketing automation platform which is built specifically for small businesses. It is a cloud based solution, easy to use and affordable. PushSend allows you to communicate in the ways your customers prefer - by email, sms, online or by telephone - making it easier for ...

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Pricing

Starts from $23/Month when Billed Yearly, also offers free forever plan

7.9

Spot Score

Kevy - Marketing Automation Software

Kevy

Effortlessly streamline your marketing efforts.

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5.0

(6)

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Product Description

Kevy is a crm and marketing automation software. The benefits are multi-faceted. It comes with built-in features that make it easy to enter, store, manage, and deliver your contact information in a very user friendly interface. It provides you with the tools to run completely automated ...

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Pricing

Starts from $1,600/Month

7.9

Spot Score

SwiftERM

SwiftERM

AI-powered personalization for ecommerce email success.

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4.8

(6)

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Product Description

SwiftERM is AI hyper-personalisation software, for ecommerce email marketing success. It uses the data captured on your site, each consumer’s purchase history, products they look at, for how long, how often, etc, to calculate what they are most likely to buy next. It then populates an email ...

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Pricing

Free Trial available, Try Now

7.9

Spot Score

MarketPlan - Marketing Automation Software

MarketPlan

Efficiently connect and engage with customers.

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4.8

(4)

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Product Description

MarketPlan is the customer relationship management (CRM) and marketing automation software that lets you automate and manage marketing information to all customers and prospects. It allows you to build and execute a complete marketing program to generate more sales leads, increase customer ...

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Pricing

Starts from $16.42/Month when Billed Yearly, also offers free forever plan

7.9

Spot Score

iCubesWire Delta - Marketing Automation Software

iCubesWire Delta

Master your marketing with iCubesWire Delta.

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4.8

(3)

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Product Description

iCubesWire is advanced marketing automation software designed for creative marketers. It combines a Marketing Hub that manages your entire customer lifecycle, from acquisition through advocacy, with easy-to-use 'drag and drop' functionality for creating, scheduling and routing content to the ...

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Pricing

iCubesWire Delta offers custom pricing plan

7.9

Spot Score

Odoo Marketing Automation - Marketing Automation Software

Odoo Marketing Automation

Maximize leads, conversions, and lifetime value.

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4.5

(19)

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Product Description

Marketing Automation Software helps you to generate more leads, convert more of them into customers and also measure their lifetime value. It is a self-service platform that gives power at your fingertips to everyone in the organization including managers, directors and field sales teams to run ...

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Pricing

Starts from $12/Month

7.9

Spot Score

366 Degrees - Marketing Automation Software

366 Degrees

Streamline your marketing, boost your success.

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4.5

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Product Description

360 Degrees is a web-based software we offer allows business owners to track and manage their marketing efforts from a central location. By providing full visibility into each customer's needs, you can easily see what has worked in the past and how to improve results in the future. You can ...

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Pricing

Free Trial available

Starts from $99/Month when Billed Yearly

7.9

Spot Score

Redeye Contour - Marketing Automation Software

Redeye Contour

Connect, engage, and grow your sales.

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4.5

(2)

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Product Description

Redeye Contour is more than marketing automation. It is a business software that helps you stay in touch with your target audience, and the AI-powered consumer behavior prediction helps your sales team organize the engagement within a good budget.

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Pricing

Redeye Contour offers custom pricing plan

7.9

Spot Score

Firecart - Marketing Automation Software

Firecart

Automate your email marketing with precision.

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4.5

(3)

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Product Description

Firecart is a marketing automation software that allows you to send targeted and personalized emails based on customer actions, such as product purchase or attended an event. It comes with built-in integrations to major email service providers such as MailChimp, Constant Contact, and iContact, ...

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Pricing

Starts from $25/Month, also offers free forever plan

7.9

Spot Score

Outfunnel - Marketing Automation Software

Outfunnel

Maximize conversions and sales with Outfunnel.

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4.5

(4)

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Product Description

Outfunnel is the complete solution for conversion rate optimization and managing online leads. It combines state-of-the-art automation technology with conversion tracking and advertorial writing to create a powerful outpost for taking your site from lead generation to sales generating.

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Pricing

Free Trial available, Try Now

Starts from $19/Month

7.9

Spot Score

Jepto - Marketing Automation Software

Jepto

Unlock your marketing potential with Jepto.

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4.3

(2)

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Product Description

Jepto is the perfect solution for owners and managers of businesses of all sizes who want to take control of and automate their marketing processes. This machine learning-powered software helps track everything from Google Ads to website performance and provides predictive forecasting of KPIs. ...

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Pricing

Free Trial available, Try Now

Starts from $49/Month

7.9

Spot Score

Bronto Marketing Platform - Marketing Automation Software

Bronto Marketing Platform

Transforming leads into loyal customers.

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4.2

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Product Description

Bronto Marketing Platform is a marketing automation software with the purpose of helping companies find, manage, and communicate with customers. Bronto allows companies to convert leads to sales at an extremely high rate with a single to one communication which directly impacts revenue.

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Pricing

Bronto Marketing Platform offers custom pricing plan

7.9

Spot Score

Oracle Eloqua - Marketing Automation Software

Oracle Eloqua

Empower your marketing with personalized cross-channel engagement.

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Product Description

Oracle Eloqua is a complete marketing automation software suite that empowers marketers to build and lead more effective cross-channel engagement experiences with their customers. It integrates with your company's existing business processes, including web, email, social media and mobile ...

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Pricing

Oracle Eloqua offers custom pricing plan

7.9

Spot Score

Alterian Real-Time CX Platform - Marketing Automation Software

Alterian Real-Time CX Platform

Transforming customer experiences for maximum impact.

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3.6

(9)

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Product Description

The Alterian Real-Time Customer Experience Platform is a unified customer experience software that unifies brand, outbound, and social channels into a single management and measurement tool. With the ability to leverage data from multiple sources, analyze critical customer behavior, and monitor ...

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Pricing

Alterian Real-Time CX Platform offers custom pricing plan

7.9

Spot Score

Beans - Marketing Automation Software

Beans

Convert visitors to loyal customers and watch your brand grow.

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Product Description

Transform the way you do marketing for your ecommerce brand with Beans - the ultimate retention marketing platform. Our fully integrated suite of solutions works like magic, helping you convert one-time visitors into loyal lifetime customers. Say goodbye to the struggle of retaining customers ...

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Pricing

Free Trial available, Try Now

Starts from $29/Month

7.9

Spot Score

Vero Workflows - Marketing Automation Software

Vero Workflows

Effortless automation for unparalleled user engagement.

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Product Description

Introducing Vero Workflows, the ultimate marketing automation solution for software companies. With its advanced features like real-time activity streams and a visual rule builder, you can easily keep track of user actions and respond with personalized messages. Say goodbye to manual tasks and ...

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Pricing

Free Trial available, Try Now

Starts from $1,299 when Billed Monthly

7.9

Spot Score

Wyzebulb - Marketing Automation Software

Wyzebulb

Streamline your business, increase productivity.

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Product Description

Introducing Wyzebulb - the ultimate Email Automation Software for enterprises. With Wyzebulb, you can seamlessly integrate all your business applications onto one platform, allowing for streamlined and automated operations. Say goodbye to tedious manual tasks and hello to increased productivity ...

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Pricing

Free Trial available, Try Now

Starts from $15/Month

7.9

Spot Score

Acquigo - Marketing Automation Software

Acquigo

Revolutionize your marketing with Acquigo’s automated platform.

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Product Description

Introducing Acquigo, the ultimate Algorithmic Marketing Automation Platform that revolutionizes the way you run your marketing campaigns. Taking inspiration from algorithmic trading platforms, Acquigo automates every aspect of campaign management, from defining target audience and planning to ...

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Pricing

Acquigo offers custom pricing plan

7.9

Spot Score

Entent - Marketing Automation Software

Entent

Streamline your marketing efforts with Entent.

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Product Description

Entent is a unified, integrated solution for marketing automation. It redefines the entire workflow from lead management to campaign execution to deliver a complete marketing solution that meet your needs.

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Pricing

Entent offers custom pricing plan

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

These are the key features of Marketing Automation Software. Self Service Portal, Contact Management, Project Management, Marketing Automation, Customer Support, List Management, Quotes (Proposals), Call Logging, Payment Processing and Recurring (Subscription Billing)

This software is researched and edited by

Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].