7.9
Spot Score
MarketPlan Review: Is It The Right Marketing Automation Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Plan Available
Starts from $16.42 / Month when Billed Yearly, also offers free forever plan
Overview
Pricing
Features
Buyer feedback
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
What is MarketPlan?
MarketPlan is the customer relationship management (CRM) and marketing automation software that lets you automate and manage marketing information to all customers and prospects. It allows you to build and execute a complete marketing program to generate more sales leads, increase customer satisfaction, improve business operations, and improve market share.
Pricing
Starts from $16.42 / Month when Billed Yearly
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
Data residency:🇺🇸
MarketPlan Software Demo
MarketPlan was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider MarketPlan
- Team types
- Individuals, Large Enterprises
Why teams choose MarketPlan
Offers a complete marketing solution for businesses.
Integrates CRM capabilities with marketing automation.
Provides detailed analytics for informed decision-making.
Is MarketPlan right for you?
What buyers should know before shortlisting MarketPlan
MarketPlan offers a robust suite for managing customer relationships and marketing automation. Its comprehensive features help businesses streamline their marketing efforts and improve customer engagement.
MarketPlan pros and cons
- MarketPlan pros
Offers a complete marketing solution for businesses.
Integrates CRM capabilities with marketing automation.
Provides detailed analytics for informed decision-making.
- MarketPlan cons
May require training for effective use.
Pricing can be a barrier for small businesses.
Ready to try it?
Get started with MarketPlan
Try the free plan and upgrade when ready.
Still comparing?
See how it stacks up
Compare MarketPlan side-by-side with top Marketing Automation Software alternatives.
What is the pricing of MarketPlan?
MarketPlan Pricing Plans
Solo
Solo User
1 Plan
10+ Marketing Tools
Legendary Support
Funnel Templates
Show more +
Basic
Solo User
Unlimited Plans
10+ Marketing Tools
Legendary Support
Funnel Templates
Show more +
Pro
10 Users/Clients
Unlimited Plans
Legendary Support
Funnel Templates
Community access
Show more +
Agency
20 Users/Clients
Unlimited Plans
White-Label
Custom Domain
Legendary Support
Show more +
MarketPlan reviews and ratings
Buyer sentiment
Buyer sentiment is very strong across 4 reviews, with consistently positive feedback.
What buyers like
- Comprehensive CRM features
- Automates marketing processes
- Improves customer satisfaction
Common complaints
- Steep learning curve
- Limited integrations
- Can be expensive
What users are saying
AU
Anonymous User
01/28/23
"Don’t purchase it. This product is a risk after acquisition"
What do you like best about MarketPlan.io? It sounds like a good idea. It looks like a good piece of software. We bought it and went all-in training ...
Read more
AA
ammar a
01/06/23
"A Must-Have Planning/Tracking tool (suite) for digital marketers"
What do you like best about MarketPlan.io? Planning every step of your marketing journey from start to finish. With marketplan.io, I can structure the ...
Read more
EF
Ed F
02/07/22
"Relieves Confusion and Simplifies Complexity"
What do you like best about MarketPlan.io? MarketPlan.io removes the confusion and overwhelm from planning out and building all the steps in a funnel. ...
Read more
AU
Anonymous User
05/18/21
"Great visual builder"
What do you like best about MarketPlan.io? Having so many tools under one toolbox. Marketplan has so many tools for visualizing your marketing plan or ...
Read more
- See if MarketPlan fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of MarketPlan?
Analytics (ROI Tracking) is a method of calculating the return on investment from a company's marketing expenditures. Return on marketing in…
Drip emails are a sequence of automated emails sent to people who complete a specific action. You may specify the number of emails to send a…
The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gath…
Website visitor tracking is the practise of collecting, storing, and sharing information on visitors' activity on the internet by website ad…
MarketPlan security and data handling
Key compliance certifications and security features for IT and security teams evaluating MarketPlan.
Certifications
Developer & data
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MarketPlan Support Options
Frequently Asked Questions About MarketPlan
Common questions buyers ask before choosing MarketPlan.
MarketPlan is a Marketing Automation Software. MarketPlan offers Website Visitor Tracking, Lead Management, Email Drip Campaigns and many more functionalities.
Buyers commonly note the following limitations of MarketPlan: May require training for effective use.; Pricing can be a barrier for small businesses.; Limited third-party integrations may restrict functionality..
Some top alternatives to MarketPlan includes Outgrow, ActiveCampaign, CleverTap, Moosend and Zoho Marketing Automation.
MarketPlan offers Freemium, Subscription, Quotation Based pricing models
The starting price of MarketPlan is $16.42/Month when Billed Yearly
Free buyer scorecard
Evaluate MarketPlan with the marketing automation software buyer scorecard
A weighted marketing automation software scorecard to assess MarketPlan objectively and compare it against the alternatives.
- Weighted criteria you can edit
- Score vendors side-by-side
- Shareable with your buying committee
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Ready to try it?
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About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].