Zoho CRM vs Close vs Bigin by Zoho CRM Comparison
Zoho CRM
Starting at $9 /user/month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and drag-and-drop functionality, it simpl…
Close
Starting at $9 /user/month
- Free Trial
- Individuals
- Freelancers / Consultants
Close is a sales engagement CRM built for SMBs that lets teams email, call, and text leads directly from the platform without additional add-ons. It includes Sequences, task reminders, and a Power Dialer, with all activi…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Close leads on user satisfaction with a 4.6-star rating across 220 reviews.
Zoho CRM vs Close vs Bigin by Zoho CRM — at a glance
| Feature | Zoho CRM | Close | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 4.1 / 5 | 4.6 / 5 | 4.6 / 5 |
| Reviews | 2,488 | 220 | 294 |
| Starting price | $9 /user/month | $9 /user/month | $7 /User/Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Individuals, Freelancers / Consultants, Medium Business | Small Business |
| Category | CRM Software | CRM Software | CRM Software |
| Integrations | — | 1+ apps | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, GDPR | — |
| Data residency | Global | US | Global |
Key differences between Zoho CRM and Close
- Pricing: Zoho CRM starts at $9 /user/month, while Close starts at $9 /user/month.
- Target audience: Zoho CRM is built for Freelancers / Consultants and Large Enterprises, while Close targets Individuals and Freelancers / Consultants.
- User satisfaction: Close scores higher with a 4.6-star average.
- Deployment: Zoho CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Close supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Zoho CRM vs Close vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for small to medium businesses needing customizable, cost-effective CRM.
- You want an intuitive, easy-to-use CRM with minimal technical expertise required
- Your business needs highly customizable workflows, fields, and dashboards
- You seek strong sales automation and seamless integration with tools like G Suite and Power BI
- You are a large enterprise requiring deep scalability and advanced CRM features
- You need extensive advanced third-party app integrations beyond the available marketplace
Individuals, Freelancers / Consultants, Medium Business
Small Business
Zoho CRM typically suits Freelancers / Consultants and Large Enterprises. Close tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and ... Read More about Zoho CRM | Close is a sales engagement CRM built for SMBs that lets teams email, call, and text leads directly from the platform without additional add-ons. It includes Sequences, task reminders, and ... Read More about Close | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM |
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Entry Level Pricing |
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Free Trial Availability | |||
SpotScoreWhat's this? ↗ | 9.8/10 | 8.6/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 1-50 employees51-500 employees | 5–100 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Sales Processes: With Zoho CRM, your sales team can automate repetitive tasks, allowing them to focus on what truly matters—building relationships and closing deals. Managers will appreciate the time saved and the increase in productivity.
- Customer Insights: The platform offers reliable analytics and reporting features that let administrators understand customer behavior. This data-driven approach helps you design strategies that work for your target audience.
- Smooth Integration: Zoho CRM integrates with a wide range of third-party applications, making it easy for executives to unify their tech stack. This compatibility keeps all teams aligned and working efficiently toward common goals.
- All-in-One Communication: Hub Close integrates calling, emailing, and texting directly into the CRM, eliminating the need for third-party tools. This unified approach increases efficiency and reduces costs for growing sales teams.
- Built for Productivity: With features like Sequences, Power Dialer, and task reminders, Close helps sales reps stay organized, automate outreach, and follow up with leads at the right time — all of which drive higher conversion rates.
- Transparent Collaboration with Coaching Tools: The single timeline view gives complete team visibility on lead activities, and the built-in call coaching lets sales leaders mentor and improve team performance directly within the platform.
No key benefits available yet.
Best fit
- 1-500 employees.
- Martech, SaaS, Consulting, Sales Automation, Fintech.
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators.
- 5–100 employees
- SaaS, Marketing Agencies, E-commerce, EdTech, Consulting Services, B2B Tech, Remote-first Startups
- Account Executives, Sales Development Representatives, Sales Managers, Founders, Revenue Operations Managers, Customer Success Managers
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Steep learning curve on setup and configuration — teams under 20 typically need 2–4 weeks of dedicated training before reaching productivity
- Limited customization for industry-specific workflows — manufacturing and construction firms often add custom development or switch to Salesforce
- Pricing scales quickly above 10 users — many teams find Pipedrive or HubSpot CRM cheaper at similar user counts
- Close is specifically built for SMBs, so larger enterprises with complex sales processes or deeper customization needs may seek platforms with more robust enterprise features.
- While strong on sales engagement, Close doesn’t offer native marketing automation or lead nurturing workflows that other CRMs like HubSpot or ActiveCampaign may provide.
- Users looking for highly customizable or advanced analytics and forecasting capabilities may find Close’s reporting features less extensive compared to solutions like Salesforce or Zoho CRM.
No alternatives guidance available yet.
Software Demo
Demo |
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How do Zoho CRM, Close and Bigin by Zoho CRM Compare on Features?
Total Features | 47 Features | 15 Features | 10 Features |
|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Zoho CRM, Close and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | ✗ No |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
Zoho CRM vs Close User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights ease of use, customization, and cost-effectiveness, tempered by concerns about scalability and occasional performance issues. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 639 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Amazon  EuroKids  HotStar |  Toggl  Bench  Freightview |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots |  4 Screenshots |  12 Screenshots |
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Videos |  1 Videos |  1 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Zoho CRM or Close?
- Close edges out the other on user ratings (4.6 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Zoho CRM and Close offer a free trial?
- Yes, both Zoho CRM and Close offer a free trial.
- What is the starting price of Zoho CRM vs Close?
- Zoho CRM starts at $9 /user/month. Close starts at $9 /user/month.
- What are the top alternatives to Zoho CRM?
- Top alternatives to Zoho CRM include Bigin by Zoho CRM, Zoho One, Hubspot Marketing Hub, Freshsales, Salesforce.
- What are the top alternatives to Close?
- Top alternatives to Close include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Thryv.