Zoho Campaigns vs Pipedrive vs Bigin by Zoho CRM Comparison
Zoho Campaigns
Starting at $3 /Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Zoho Campaigns is an email marketing platform for small to mid-sized marketing teams that run campaigns, automated drip sequences, and list segmentation, particularly within the broader Zoho ecosystem. It integrates nati…
Pipedrive
Starting at $14 /user/month
- Free Trial
- Large Enterprises
- Medium Business
Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal for small to mid-sized busines…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Pipedrive leads on user satisfaction with a 4.7-star rating across 3,347 reviews.
Zoho Campaigns vs Pipedrive vs Bigin by Zoho CRM — at a glance
| Feature | Zoho Campaigns | Pipedrive | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 4.3 / 5 | 4.7 / 5 | 4.6 / 5 |
| Reviews | 2,018 | 3,347 | 294 |
| Starting price | $3 /Month | $14 /user/month | $7 /User/Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Small Business |
| Category | Email Marketing Software | CRM Software | CRM Software |
| Integrations | — | 10+ apps | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, GDPR, ISO 27001 | SOC 2, GDPR | — |
| Data residency | Global | US | Global |
Key differences between Zoho Campaigns and Pipedrive
- Pricing: Zoho Campaigns starts at $3 /Month, while Pipedrive starts at $14 /user/month.
- Target audience: Zoho Campaigns is built for Freelancers / Consultants and Large Enterprises, while Pipedrive targets Large Enterprises and Medium Business.
- User satisfaction: Pipedrive scores higher with a 4.7-star average.
- Deployment: Zoho Campaigns supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Pipedrive supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Zoho Campaigns vs Pipedrive vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Email Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for small to mid-sized businesses needing easy, robust email marketing.
- You want an intuitive, user-friendly interface accessible to non-technical users
- You need strong scheduling and automation features for efficient campaign management
- You value comprehensive analytics with actionable insights for marketing performance
- You are a large enterprise requiring advanced team activity tracking
- You need highly customizable analytics and reporting beyond standard options
Best CRM for small to mid-sized sales teams needing streamlined pipeline management.
- You are a small or medium business seeking an intuitive, easy-to-learn CRM.
- Your sales team needs AI-powered prompts and automated follow-ups to boost productivity.
- You want cost-effective CRM with strong reporting and real-time sales analytics.
- Your enterprise requires highly complex CRM customizations and deep third-party integrations.
- You need extensive relationship linking beyond standard sales contacts.
Small Business
Zoho Campaigns: Best for small to mid-sized businesses needing easy, robust email marketing. Pipedrive: Best CRM for small to mid-sized sales teams needing streamlined pipeline management.
Description | Zoho Campaigns is an email marketing platform for small to mid-sized marketing teams that run campaigns, automated drip sequences, and list segmentation, particularly within the broader ... Read More about Zoho Campaigns | Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal ... Read More about Pipedrive | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM |
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Entry Level Pricing |
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Free Trial Availability | |||
SpotScoreWhat's this? ↗ | 9.4/10 | 9.6/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 1-50 employees51-500 employees | 1-50 employees51-200 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Email Marketing: With Zoho Campaigns, managers can easily create and automate email marketing campaigns that connect with their audience, maintaining high engagement rates and simplified outreach.
- Analytics and Reporting: Administrators benefit from complete analytics tools that provide insights into campaign performance. This approach allows you to refine strategies and improve future campaigns based on real-time feedback.
- Seamless Integration: Executives will appreciate how Zoho Campaigns integrates smoothly with other Zoho applications and third-party tools, creating a unified ecosystem for managing customer relationships and marketing efforts.
- Simplified Sales Processes: Pipedrive helps teams like yours visualize and manage the entire sales pipeline easily, letting you focus on closing deals instead of getting lost in administrative tasks.
- Intuitive User Interface: Users appreciate Pipedrive's clean and user-friendly design. Your team can start using it immediately without extensive training, saving time and resources.
- Reporting and Analytics: Pipedrive's reporting tools give you real-time insights into your sales performance. This lets executives make data-driven decisions that improve overall business strategy.
No key benefits available yet.
Best fit
- 1 to 500 employees
- Marketing and Advertising, E-commerce, Nonprofit Organizations, Real Estate, Education, Healthcare, SaaS, and Consulting
- Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, Content Creators, and Small Business Owners
- 1-200 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users may find Zoho Campaigns lacking in advanced automation features, prompting them to seek alternatives that offer more sophisticated workflows for complex marketing campaigns or customer journeys.
- Some businesses may experience integration challenges with other software tools, leading them to explore platforms that provide seamless connectivity with their existing tech stack for improved efficiency.
- The pricing structure of Zoho Campaigns might not align with the budget constraints of smaller businesses or startups, encouraging them to look for cost-effective solutions that still deliver robust email marketing capabilities.
- Users may seek alternatives to Pipedrive if they require more advanced customization options to tailor their CRM experience to specific business processes or unique sales workflows that Pipedrive doesn’t fully support.
- Businesses with larger teams might look for alternatives that offer better scalability and user management features, ensuring that collaboration remains efficient as their workforce grows beyond Pipedrive’s capabilities.
- Organizations needing comprehensive reporting and analytics tools may find Pipedrive lacking in depth, prompting them to explore alternatives that provide more robust insights into sales performance and customer behavior.
No alternatives guidance available yet.
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How do Zoho Campaigns, Pipedrive and Bigin by Zoho CRM Compare on Features?
Total Features | 25 Features | 10 Features | 10 Features |
|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Zoho Campaigns, Pipedrive and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | ✗ No |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
Zoho Campaigns vs Pipedrive User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users generally praise Zoho Campaigns for its intuitive interface, robust scheduling, and strong analytics, though some find the feature set overwhelming and desire more advanced customization. What buyers like
Common complaints
| Buyer sentiment Overall, users praise Pipedrive for its ease of use, visual sales pipeline management, and strong customer support, though some note limitations in advanced features and integrations. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. |
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List of Customers
Customers | ![]() Thinking Map ![]() Modus ![]() 3Ding | Festo ![]() Remax Vimeo | ![]() Antech Microsystem Pvt.Ltd ![]() Investacc ![]() Hire |
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Media and Screenshots
Screenshots | ![]() 11 Screenshots | ![]() 5 Screenshots |
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Videos | ![]() 6 Videos | ![]() 3 Videos |
Alternatives
Alternatives |
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Related Blogs and Articles for Crm Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Zoho Campaigns or Pipedrive?
- Pipedrive edges out the other on user ratings (4.7 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Zoho Campaigns and Pipedrive offer a free trial?
- Yes, both Zoho Campaigns and Pipedrive offer a free trial.
- What is the starting price of Zoho Campaigns vs Pipedrive?
- Zoho Campaigns starts at $3 /Month. Pipedrive starts at $14 /user/month.
- What are the top alternatives to Zoho Campaigns?
- Top alternatives to Zoho Campaigns include Campaigner, Moosend, SMTP, ActiveCampaign, Omnisend.
- What are the top alternatives to Pipedrive?
- Top alternatives to Pipedrive include Bigin by Zoho CRM, Freshsales, Salesforce, HubSpot CRM, Onpipeline.





























